Creative Realities (NASDAQ:CREX) Upgraded by Zacks Research to “Hold” Rating

Zacks Research upgraded shares of Creative Realities (NASDAQ:CREX) from a strong sell rating to a hold rating in a report issued on Wednesday,Zacks.com reports.

Several other research firms have also issued reports on CREX. LADENBURG THALM/SH SH boosted their price target on Creative Realities from $7.50 to $8.00 and gave the company a “buy” rating in a report on Friday, August 14th. Alliance Global Partners reiterated a “buy” rating on shares of Creative Realities in a research note on Friday, July 24th. Finally, Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Creative Realities in a report on Friday, July 17th. Two equities research analysts have rated the stock with a Buy rating, one has given a Hold rating and one has issued a Sell rating to the company. According to MarketBeat, the company has a consensus rating of “Hold” and an average target price of $8.00.

Creative Realities Trading Up 3.2%

NASDAQ CREX opened at $2.94 on Wednesday. The stock has a market cap of $39.78 million, a P/E ratio of -1.39 and a beta of 1.50. The stock’s fifty day moving average price is $3.40 and its 200-day moving average price is $3.55. Creative Realities has a 12 month low of $2.21 and a 12 month high of $4.42. The company has a current ratio of 0.90, a quick ratio of 0.75 and a debt-to-equity ratio of 2.35.

Creative Realities (NASDAQ:CREX) last posted its quarterly earnings results on Wednesday, August 12th. The company reported ($0.41) earnings per share for the quarter, missing the consensus estimate of ($0.29) by ($0.12). Creative Realities had a negative return on equity of 88.21% and a negative net margin of 29.29%.The business had revenue of $21.51 million during the quarter, compared to analysts’ expectations of $21.73 million. As a group, equities analysts forecast that Creative Realities will post 0.31 EPS for the current fiscal year.

Insiders Place Their Bets

In related news, CFO Tamra L. Koshewa bought 28,571 shares of the business’s stock in a transaction on Tuesday, June 30th. The shares were bought at an average price of $3.50 per share, for a total transaction of $99,998.50. Following the completion of the purchase, the chief financial officer directly owned 28,571 shares of the company’s stock, valued at approximately $99,998.50. This trade represents a ∞ increase in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CEO Richard C. Mills acquired 200,000 shares of Creative Realities stock in a transaction that occurred on Tuesday, June 30th. The shares were purchased at an average price of $3.50 per share, with a total value of $700,000.00. Following the purchase, the chief executive officer owned 952,601 shares in the company, valued at $3,334,103.50. This represents a 26.57% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. Company insiders own 26.77% of the company’s stock.

Institutional Trading of Creative Realities

A number of institutional investors have recently bought and sold shares of CREX. AWM Investment Company Inc. acquired a new position in shares of Creative Realities in the second quarter valued at about $826,000. North Star Investment Management Corp. acquired a new stake in shares of Creative Realities during the first quarter worth about $550,000. Dimensional Fund Advisors LP lifted its holdings in shares of Creative Realities by 13.5% during the first quarter. Dimensional Fund Advisors LP now owns 54,890 shares of the company’s stock worth $189,000 after purchasing an additional 6,513 shares during the period. Cerity Partners LLC boosted its position in Creative Realities by 5.1% in the second quarter. Cerity Partners LLC now owns 331,926 shares of the company’s stock valued at $1,119,000 after buying an additional 16,000 shares during the last quarter. Finally, Rothschild Wealth LLC purchased a new stake in Creative Realities in the fourth quarter valued at approximately $587,000. 41.32% of the stock is currently owned by institutional investors and hedge funds.

Creative Realities Company Profile

Creative Realities, Inc (NASDAQ: CREX) is a technology company specializing in digital engagement solutions for retail, restaurant, corporate and public-facing environments. Headquartered in Dallas, Texas, the company develops and delivers integrated hardware and software platforms designed to create dynamic, interactive experiences. Its offerings include digital signage networks, interactive kiosks and video training systems, all powered by an enterprise-grade content management system that enables clients to deploy, schedule and monitor multimedia content across multiple locations.

The company’s flagship software platform provides real-time analytics, remote asset management and customizable user interfaces that support both touchscreen and traditional display formats.