Kunssberg Etienne Von Sells 4,578 Shares of Honest (NASDAQ:HNST) Stock

The Honest Company, Inc. (NASDAQ:HNST) SVP Kunssberg Etienne Von sold 4,578 shares of the stock in a transaction that occurred on Friday, August 21st. The shares were sold at an average price of $5.01, for a total transaction of $22,935.78. Following the completion of the transaction, the senior vice president directly owned 383,517 shares of the company’s stock, valued at approximately $1,921,420.17. The trade was a 1.18% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Kunssberg Etienne Von also recently made the following trade(s):

• On Thursday, August 20th, Kunssberg Etienne Von sold 2,617 shares of Honest stock. The shares were sold at an average price of $4.99, for a total transaction of $13,058.83.

Honest Stock Performance

NASDAQ HNST opened at $5.51 on Wednesday. The firm’s fifty day moving average price is $4.16 and its two-hundred day moving average price is $3.41. The stock has a market cap of $606.54 million, a PE ratio of -50.09 and a beta of 2.12. The Honest Company, Inc. has a fifty-two week low of $2.07 and a fifty-two week high of $5.84.

Honest (NASDAQ:HNST) last announced its quarterly earnings results on Wednesday, August 5th. The company reported $0.04 EPS for the quarter, beating analysts’ consensus estimates of $0.01 by $0.03. Honest had a positive return on equity of 4.31% and a negative net margin of 3.56%.The company had revenue of $80.19 million during the quarter, compared to analysts’ expectations of $77.83 million. As a group, sell-side analysts predict that The Honest Company, Inc. will post 0.05 earnings per share for the current fiscal year.

More Honest News

Here are the key news stories impacting Honest this week:

• Positive Sentiment: Honest’s latest quarterly results exceeded expectations, with earnings of $0.04 per share versus the $0.01 consensus estimate and revenue of $80.19 million versus $77.83 million expected. Analysts currently forecast approximately $0.05 in full-year EPS, supporting the company’s turnaround narrative.
• Positive Sentiment: Institutional interest has strengthened. BlackRock established an approximately $25.7 million position, while Balyasny Asset Management, Goldman Sachs and UBS increased their holdings. Institutional investors and hedge funds now own roughly 45.5% of the shares.
• Positive Sentiment: Analyst sentiment has improved, including Morgan Stanley’s price-target increase to $5.70, Northland Securities’ $5.50 target and rating upgrades from Freedom Capital and Wall Street Zen. These revisions reinforce the view that Honest’s recent momentum could continue, although the overall consensus remains “Hold.” Honest turnaround analysis
• Neutral Sentiment: Reported short interest was listed at zero shares, with a zero-day days-to-cover ratio. Because the data shows no measurable short position and includes an invalid percentage change, it provides little reliable information about current trading pressure.
• Negative Sentiment: Multiple executives sold shares acquired near $4.99–$5.01, including CEO Carla Vernon’s 117,893 shares and sales by several senior executives and the general counsel. The transactions totaled roughly 150,854 shares and $753,000. The sales were made under pre-arranged Rule 10b5-1 plans, and the insiders retained sizable stakes, reducing—but not eliminating—the negative signal for investors.

Analysts Set New Price Targets

A number of analysts have recently commented on the company. Northland Securities set a $5.50 price target on Honest in a research note on Thursday, August 6th. Freedom Capital upgraded shares of Honest from a “hold” rating to a “strong-buy” rating in a report on Thursday, August 6th. Morgan Stanley lifted their target price on shares of Honest from $3.40 to $5.70 and gave the stock an “equal weight” rating in a research report on Wednesday, August 12th. Weiss Ratings upgraded shares of Honest from a “sell (d-)” rating to a “sell (d)” rating in a research report on Tuesday, August 11th. Finally, Wall Street Zen upgraded shares of Honest from a “hold” rating to a “buy” rating in a report on Saturday, August 8th. One investment analyst has rated the stock with a Strong Buy rating, two have assigned a Buy rating, four have issued a Hold rating and two have given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company presently has an average rating of “Hold” and a consensus target price of $4.84.

Institutional Inflows and Outflows

Hedge funds have recently added to or reduced their stakes in the company. Corient Private Wealth LP acquired a new position in shares of Honest in the 2nd quarter worth approximately $86,000. Bank of America Corp DE bought a new position in Honest during the second quarter worth $715,000. Canada Pension Plan Investment Board bought a new position in Honest during the second quarter worth $140,000. Legal & General Group Plc acquired a new position in Honest in the second quarter valued at $36,000. Finally, The Manufacturers Life Insurance Company acquired a new position in Honest in the second quarter valued at $94,000. Institutional investors own 45.54% of the company’s stock.

About Honest

The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.