Planet Fitness (NYSE:PLNT) Given New $51.00 Price Target at Morgan Stanley

Planet Fitness (NYSE:PLNT) had its price target boosted by stock analysts at Morgan Stanley from $47.00 to $51.00 in a research report issued on Tuesday,Benzinga reports. The brokerage currently has an “equal weight” rating on the stock. Morgan Stanley’s price target would suggest a potential upside of 0.87% from the stock’s previous close.

Several other brokerages have also recently commented on PLNT. Raymond James Financial reiterated a “strong-buy” rating and issued a $62.00 price target on shares of Planet Fitness in a research report on Friday, August 7th. Robert W. Baird set a $72.00 price target on Planet Fitness in a research report on Friday, August 7th. Wells Fargo & Company restated an “overweight” rating on shares of Planet Fitness in a report on Monday, July 20th. KGI Securities lowered Planet Fitness to a “neutral” rating and set a $50.50 target price on the stock. in a research report on Friday, May 8th. Finally, Cantor Fitzgerald set a $62.00 price objective on Planet Fitness in a report on Thursday, July 9th. One equities research analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, nine have issued a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average price target of $70.24.

Planet Fitness Stock Performance

NYSE PLNT opened at $50.56 on Tuesday. The firm has a market capitalization of $3.82 billion, a PE ratio of 17.14, a price-to-earnings-growth ratio of 1.08 and a beta of 1.03. Planet Fitness has a one year low of $37.03 and a one year high of $114.26. The company has a 50-day simple moving average of $52.38 and a 200-day simple moving average of $64.99.

Planet Fitness (NYSE:PLNT) last posted its earnings results on Thursday, August 6th. The company reported $0.88 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.85 by $0.03. Planet Fitness had a negative return on equity of 59.46% and a net margin of 16.88%.The company had revenue of $365.22 million for the quarter, compared to analysts’ expectations of $356.21 million. During the same period last year, the business posted $0.86 earnings per share. The firm’s quarterly revenue was up 7.1% compared to the same quarter last year. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. Equities analysts forecast that Planet Fitness will post 3.21 earnings per share for the current year.

Insider Buying and Selling

In other Planet Fitness news, Director Stephen Spinelli, Jr. purchased 10,000 shares of the business’s stock in a transaction that occurred on Monday, August 10th. The stock was acquired at an average cost of $49.28 per share, with a total value of $492,800.00. Following the completion of the acquisition, the director directly owned 45,516 shares of the company’s stock, valued at $2,243,028.48. This represents a 28.16% increase in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink. Corporate insiders own 0.90% of the company’s stock.

Hedge Funds Weigh In On Planet Fitness

Several large investors have recently bought and sold shares of the business. Goldman Sachs Group Inc. raised its position in shares of Planet Fitness by 1.8% in the 1st quarter. Goldman Sachs Group Inc. now owns 1,389,098 shares of the company’s stock valued at $134,201,000 after acquiring an additional 24,981 shares during the period. Empowered Funds LLC acquired a new position in Planet Fitness during the first quarter valued at approximately $1,891,000. EverSource Wealth Advisors LLC grew its holdings in Planet Fitness by 184.5% during the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock worth $36,000 after purchasing an additional 214 shares during the period. First Trust Advisors LP grew its stake in Planet Fitness by 25.8% in the 2nd quarter. First Trust Advisors LP now owns 142,689 shares of the company’s stock valued at $15,560,000 after buying an additional 29,305 shares during the last quarter. Finally, Jump Financial LLC acquired a new position in Planet Fitness in the 2nd quarter valued at $267,000. 95.53% of the stock is currently owned by institutional investors and hedge funds.

Planet Fitness News Roundup

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Director Stephen Spinelli Jr. purchased 10,000 Planet Fitness shares for approximately $492,800 on August 10, increasing his direct stake by 28%. The insider buying may signal confidence in the company’s long-term prospects. Planet Fitness Director Spinelli Buys 10,000 Shares
• Neutral Sentiment: The latest announcements largely repeat the same class-action information from different law firms rather than introduce new operating or financial developments. Investors who bought PLNT shares between November 6, 2025, and May 6, 2026, may seek appointment as lead plaintiff before the September 14 deadline. Rosen Planet Fitness Class Action Notice
• Negative Sentiment: The volume of legal notices reinforces investor concerns about potential litigation costs, management credibility, and disclosure practices. The stock has decreased substantially from its 52-week high and remains below its 50-day and 200-day moving averages, suggesting that the litigation overhang is adding to already weak sentiment. Levi and Korsinsky Planet Fitness Class Action Notice

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.