NIKE (NYSE:NKE) CFO Sells $102,460.80 in Stock

NIKE, Inc. (NYSE:NKE) CFO Matthew Friend sold 2,463 shares of the company’s stock in a transaction that occurred on Wednesday, August 5th. The shares were sold at an average price of $41.60, for a total transaction of $102,460.80. Following the sale, the chief financial officer directly owned 82,165 shares of the company’s stock, valued at approximately $3,418,064. This represents a 2.91% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

NIKE Price Performance

Shares of NIKE stock opened at $41.66 on Monday. The stock has a market cap of $61.81 billion, a P/E ratio of 19.94, a P/E/G ratio of 1.85 and a beta of 1.11. The company has a debt-to-equity ratio of 0.40, a quick ratio of 1.36 and a current ratio of 1.96. The stock’s fifty day moving average is $43.18 and its 200 day moving average is $49.45. NIKE, Inc. has a one year low of $40.00 and a one year high of $80.17.

NIKE (NYSE:NKE) last issued its quarterly earnings results on Tuesday, June 30th. The footwear maker reported $0.20 EPS for the quarter, topping analysts’ consensus estimates of $0.11 by $0.09. NIKE had a return on equity of 16.54% and a net margin of 6.70%.The business had revenue of $10.97 billion during the quarter, compared to analysts’ expectations of $10.85 billion. During the same quarter in the prior year, the business posted $0.14 earnings per share. The business’s quarterly revenue was down 1.1% on a year-over-year basis. Sell-side analysts anticipate that NIKE, Inc. will post 1.74 earnings per share for the current year.

NIKE Dividend Announcement

The company also recently announced a quarterly dividend, which will be paid on Thursday, October 1st. Investors of record on Tuesday, September 1st will be issued a $0.41 dividend. This represents a $1.64 annualized dividend and a yield of 3.9%. The ex-dividend date of this dividend is Tuesday, September 1st. NIKE’s dividend payout ratio is currently 78.47%.

More NIKE News

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: NIKE declared a quarterly dividend of $0.41 per share, payable October 1 to shareholders of record September 1. The annualized payout of $1.64 represents an approximately 3.9% yield and provides continued income support for investors. NIKE Declares $0.41 Quarterly Dividend
• Positive Sentiment: NIKE is emphasizing performance products, innovation, athlete engagement and sport-focused execution as part of its effort to restore longer-term growth. The strategy could help offset near-term demand weakness if product momentum improves. NIKE Bets on Performance Products
• Neutral Sentiment: Brokerages collectively maintain a “Hold” recommendation, suggesting analysts see limited near-term catalysts but that the stock’s depressed valuation may already reflect some of the company’s difficulties. Consensus Hold Recommendation
• Negative Sentiment: JPMorgan lowered its stance to “Sell” and reiterated an underweight view, citing a longer-than-expected turnaround. The downgrade adds pressure to the stock and signals concerns about weak demand and delayed earnings recovery. JPMorgan Cuts Nike to Sell
• Negative Sentiment: Investors continue to focus on NIKE’s China reset and planned U.S. store closures, which could weigh on near-term revenue, earnings and operating margins. Analysts have also questioned whether the shares remain expensive relative to fair value despite substantial declines during 2026. NIKE China Reset and Store Closures
• Negative Sentiment: NIKE’s CFO, COO and an executive vice president each sold shares at $41.60. Because all three transactions were executed under pre-arranged Rule 10b5-1 plans and represented relatively small reductions in ownership, the sales are a modest negative signal rather than evidence of discretionary insider selling. NIKE Insider Sale Filing

Wall Street Analysts Forecast Growth

Several brokerages have weighed in on NKE. Guggenheim reaffirmed a “buy” rating and set a $60.00 price target (down from $74.00) on shares of NIKE in a report on Wednesday, July 1st. DZ Bank restated a “buy” rating on shares of NIKE in a research report on Tuesday, June 30th. JPMorgan Chase & Co. restated an “underweight” rating and set a $40.00 target price (down from $47.00) on shares of NIKE in a research note on Tuesday, August 4th. Telsey Advisory Group set a $47.00 target price on shares of NIKE and gave the stock a “market perform” rating in a report on Wednesday, July 1st. Finally, Rothschild & Co Redburn cut their price target on NIKE from $45.00 to $37.00 and set a “sell” rating for the company in a research note on Friday, July 17th. One analyst has rated the stock with a Strong Buy rating, thirteen have given a Buy rating, eighteen have given a Hold rating and five have assigned a Sell rating to the stock. According to MarketBeat.com, the stock currently has an average rating of “Hold” and a consensus target price of $53.53.

Institutional Trading of NIKE

Several hedge funds have recently bought and sold shares of the stock. J. Stern & Co. LLP increased its holdings in shares of NIKE by 49,010.4% in the fourth quarter. J. Stern & Co. LLP now owns 48,054,542 shares of the footwear maker’s stock worth $3,061,555,000 after purchasing an additional 47,956,692 shares during the last quarter. Norges Bank bought a new position in NIKE during the fourth quarter valued at approximately $829,956,000. Harris Associates L P purchased a new position in NIKE during the 2nd quarter valued at approximately $621,525,000. Capital World Investors grew its holdings in NIKE by 16.2% during the 4th quarter. Capital World Investors now owns 49,069,951 shares of the footwear maker’s stock valued at $3,126,246,000 after buying an additional 6,830,938 shares in the last quarter. Finally, Jasper Ridge Partners L.P. raised its holdings in shares of NIKE by 2,492.4% during the 4th quarter. Jasper Ridge Partners L.P. now owns 4,883,229 shares of the footwear maker’s stock worth $311,111,000 after acquiring an additional 4,694,859 shares in the last quarter. Hedge funds and other institutional investors own 64.25% of the company’s stock.

NIKE Company Profile

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).