Booking Holdings Inc. $BKNG Shares Purchased by GAMMA Investing LLC

GAMMA Investing LLC increased its holdings in shares of Booking Holdings Inc. (NASDAQ:BKNG) by 3,629.7% in the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund owned 23,385 shares of the business services provider’s stock after purchasing an additional 22,758 shares during the period. GAMMA Investing LLC’s holdings in Booking were worth $4,168,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

A number of other institutional investors and hedge funds also recently added to or reduced their stakes in the business. Daytona Street Capital LLC acquired a new stake in Booking during the 4th quarter worth about $27,000. Legacy Bridge LLC purchased a new position in shares of Booking during the 4th quarter valued at about $27,000. Camelot Portfolios LLC acquired a new position in shares of Booking in the 4th quarter valued at about $27,000. Osbon Capital Management LLC acquired a new position in shares of Booking in the 4th quarter valued at about $27,000. Finally, First Financial Corp IN boosted its stake in shares of Booking by 2,400.0% in the second quarter. First Financial Corp IN now owns 150 shares of the business services provider’s stock worth $27,000 after buying an additional 144 shares during the last quarter. 92.42% of the stock is currently owned by institutional investors and hedge funds.

Booking Stock Up 0.8%

Shares of Booking stock opened at $194.27 on Wednesday. The firm has a market cap of $150.54 billion, a PE ratio of 25.55, a P/E/G ratio of 1.21 and a beta of 1.07. Booking Holdings Inc. has a twelve month low of $150.14 and a twelve month high of $231.80. The business has a 50-day moving average price of $176.96 and a 200 day moving average price of $176.82.

Booking (NASDAQ:BKNG) last issued its quarterly earnings results on Monday, August 3rd. The business services provider reported $2.54 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $2.43 by $0.11. Booking had a negative return on equity of 117.14% and a net margin of 22.23%.The company had revenue of $7.35 billion for the quarter, compared to the consensus estimate of $7.19 billion. During the same quarter in the prior year, the business posted $55.40 earnings per share. Booking’s revenue for the quarter was up 8.1% on a year-over-year basis. On average, sell-side analysts expect that Booking Holdings Inc. will post 10.42 EPS for the current year.

Analyst Upgrades and Downgrades

Several analysts recently commented on the company. Royal Bank Of Canada dropped their target price on Booking from $244.00 to $220.00 and set an “outperform” rating on the stock in a report on Wednesday, April 29th. HSBC decreased their price target on Booking from $309.84 to $298.00 and set a “buy” rating for the company in a report on Wednesday, April 29th. Jefferies Financial Group upped their price objective on Booking from $180.00 to $190.00 and gave the stock a “hold” rating in a research report on Tuesday, July 14th. Piper Sandler set a $195.00 price objective on shares of Booking in a research note on Wednesday, April 29th. Finally, The Goldman Sachs Group set a $215.00 target price on shares of Booking and gave the company a “neutral” rating in a report on Monday, July 20th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating and nine have assigned a Hold rating to the company. According to MarketBeat.com, Booking has a consensus rating of “Moderate Buy” and a consensus target price of $227.23.

Insider Activity

In other news, VP Peter J. Millones sold 62,500 shares of the stock in a transaction that occurred on Tuesday, May 26th. The stock was sold at an average price of $163.67, for a total transaction of $10,229,375.00. Following the transaction, the vice president owned 425,075 shares in the company, valued at $69,572,025.25. This trade represents a 12.82% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Robert J. Mylod, Jr. sold 5,000 shares of Booking stock in a transaction on Wednesday, July 29th. The shares were sold at an average price of $200.00, for a total transaction of $1,000,000.00. Following the completion of the sale, the director directly owned 16,000 shares in the company, valued at $3,200,000. This represents a 23.81% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 68,625 shares of company stock worth $11,445,375 over the last three months. 0.17% of the stock is currently owned by corporate insiders.

Booking News Roundup

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Q2 results exceeded expectations: Booking reported adjusted earnings of $2.54 per share, above the roughly $2.43–$2.45 consensus, while revenue rose 8.1% year over year to $7.35 billion, topping the $7.19 billion estimate. Booking Beats Q2 CY2026 Sales Expectations
• Positive Sentiment: Travel demand remained resilient: Management said results beat the high end of guidance across key metrics, supported by solid domestic and regional travel demand. This helped ease earlier concerns about Middle East-related disruption and broader travel weakness. Booking Holdings Reports Higher Revenue on Strong Travel Demand
• Positive Sentiment: AI strategy emphasizes monetization: Booking is positioning its platform to own the transaction even when generative AI tools handle itinerary recommendations. The company’s inventory, authentication, cancellation, payment and supplier-settlement capabilities remain important competitive advantages. AI Can Plan the Trip but Booking Holdings Wants the Transaction
• Neutral Sentiment: Analyst sentiment remains broadly favorable, with the average brokerage recommendation equivalent to a Buy, although the usefulness of sell-side ratings may be limited because recommendations often skew optimistic. Is It Worth Investing in Booking Holdings Based on Wall Street’s Bullish Views?
• Negative Sentiment: Q3 revenue guidance fell short: Booking forecast third-quarter revenue of approximately $9.4 billion to $9.5 billion, below the $9.7 billion analyst consensus. Continued pressure on long-haul international travel and lingering geopolitical risks could temper the earnings reaction and limit upside.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.