SoFi Technologies (NASDAQ:SOFI) Shares Up 2% – Should You Buy?

Shares of SoFi Technologies, Inc. (NASDAQ:SOFI) traded up 2% on Monday . The company traded as high as $19.12 and last traded at $18.61. 80,535,147 shares traded hands during mid-day trading, an increase of 18% from the average daily volume of 68,158,156 shares. The stock had previously closed at $18.24.

SoFi Technologies News Roundup

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: Cathie Wood reportedly added to her SoFi position, which can signal institutional confidence and help boost investor sentiment. Cathie Wood Doubles Down on Tesla and SoFi With Fresh Million-Dollar Buys
• Positive Sentiment: SoFi launched new products, including an AI-powered investing tool and small business loans, expanding its platform and potentially opening new revenue streams. SoFi Launches AI Investing And Small Business Loans In Product Push
• Positive Sentiment: Multiple fintech articles highlighted SoFi as a key beneficiary of AI, digital payments, and broader fintech innovation, reinforcing the stock’s growth narrative. Fintech Stocks in Focus as AI and Digital Payments Reshape Finance
• Positive Sentiment: Coverage also pointed to SoFi’s bank charter benefits and deposit growth, which support cheaper funding and stronger net interest income over time. How SoFi’s Bank Charter Could Pay Off for Long-Term Investors
• Neutral Sentiment: Another article argued SoFi may have upside into its July 29 earnings report, but this was framed as a valuation/opinion piece rather than a new fundamental catalyst. SoFi Price Prediction: The Stock Set for 13% Upside
• Neutral Sentiment: One piece noted SoFi’s strong lending growth but weaker tech platform performance, a reminder that not all business segments are firing equally. Why SoFi Stock Plummeted 32% in the First Half of 2026

Analysts Set New Price Targets

A number of equities analysts have weighed in on SOFI shares. Wells Fargo & Company lowered their price target on SoFi Technologies from $19.00 to $18.00 and set an “equal weight” rating on the stock in a research report on Thursday, April 9th. Weiss Ratings cut SoFi Technologies from a “hold (c)” rating to a “hold (c-)” rating in a research note on Tuesday, May 26th. Needham & Company LLC reduced their price objective on shares of SoFi Technologies from $33.00 to $25.00 and set a “buy” rating for the company in a research report on Thursday, April 30th. Citigroup dropped their price objective on shares of SoFi Technologies from $37.00 to $30.00 and set a “buy” rating on the stock in a research report on Monday, May 4th. Finally, Deutsche Bank Aktiengesellschaft reaffirmed a “hold” rating and set a $18.00 target price on shares of SoFi Technologies in a report on Thursday, April 30th. Seven investment analysts have rated the stock with a Buy rating, eleven have assigned a Hold rating and three have assigned a Sell rating to the company’s stock. Based on data from MarketBeat, the stock presently has a consensus rating of “Hold” and an average price target of $22.56.

SoFi Technologies Trading Up 2.0%

The stock has a market cap of $23.87 billion, a P/E ratio of 42.30 and a beta of 2.14. The company has a quick ratio of 0.13, a current ratio of 0.75 and a debt-to-equity ratio of 0.17. The business’s 50 day simple moving average is $16.88 and its two-hundred day simple moving average is $19.73.

SoFi Technologies (NASDAQ:SOFI) last posted its earnings results on Wednesday, April 29th. The company reported $0.12 EPS for the quarter, meeting the consensus estimate of $0.12. SoFi Technologies had a return on equity of 6.25% and a net margin of 14.65%.The firm had revenue of $1.09 billion during the quarter, compared to the consensus estimate of $1.05 billion. During the same period last year, the company earned $0.06 earnings per share. The business’s quarterly revenue was up 42.6% on a year-over-year basis. SoFi Technologies has set its FY 2026 guidance at 0.600- EPS. As a group, analysts expect that SoFi Technologies, Inc. will post 0.59 EPS for the current year.

Insiders Place Their Bets

In other SoFi Technologies news, EVP Kelli Keough sold 10,954 shares of the firm’s stock in a transaction that occurred on Monday, June 22nd. The shares were sold at an average price of $17.35, for a total transaction of $190,051.90. Following the completion of the transaction, the executive vice president owned 378,682 shares in the company, valued at approximately $6,570,132.70. This trade represents a 2.81% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CTO Jeremy Rishel sold 102,123 shares of the company’s stock in a transaction on Wednesday, June 17th. The shares were sold at an average price of $17.78, for a total transaction of $1,815,746.94. Following the completion of the sale, the chief technology officer directly owned 895,089 shares in the company, valued at approximately $15,914,682.42. This represents a 10.24% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last three months, insiders have sold 134,044 shares of company stock valued at $2,370,056. 2.50% of the stock is currently owned by company insiders.

Institutional Inflows and Outflows

Hedge funds have recently made changes to their positions in the business. Lake Street Private Wealth LLC boosted its position in shares of SoFi Technologies by 4.9% during the 4th quarter. Lake Street Private Wealth LLC now owns 8,368 shares of the company’s stock valued at $219,000 after purchasing an additional 390 shares in the last quarter. Capital Advisors Wealth Management LLC boosted its stake in SoFi Technologies by 0.4% during the fourth quarter. Capital Advisors Wealth Management LLC now owns 109,483 shares of the company’s stock worth $2,866,000 after acquiring an additional 401 shares in the last quarter. First Horizon Corp grew its holdings in SoFi Technologies by 14.9% in the fourth quarter. First Horizon Corp now owns 3,116 shares of the company’s stock worth $82,000 after purchasing an additional 405 shares during the period. Cigna Investments Inc. New increased its stake in SoFi Technologies by 3.8% in the fourth quarter. Cigna Investments Inc. New now owns 11,440 shares of the company’s stock valued at $299,000 after purchasing an additional 416 shares in the last quarter. Finally, Wealthspan Partners LLC raised its holdings in shares of SoFi Technologies by 2.4% during the fourth quarter. Wealthspan Partners LLC now owns 18,901 shares of the company’s stock valued at $495,000 after purchasing an additional 450 shares during the period. 38.43% of the stock is owned by institutional investors.

SoFi Technologies Company Profile

SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.

SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.