Zebra Technologies (NASDAQ:ZBRA) Stock Price Expected to Rise, Barclays Analyst Says

Zebra Technologies (NASDAQ:ZBRA) had its target price lifted by equities researchers at Barclays from $345.00 to $346.00 in a report released on Monday,MarketScreener reports. The brokerage currently has an “overweight” rating on the industrial products company’s stock. Barclays‘s price target would indicate a potential upside of 41.67% from the company’s current price.

Other analysts also recently issued reports about the company. KeyCorp upgraded Zebra Technologies from a “sector weight” rating to an “overweight” rating and set a $305.00 price objective for the company in a report on Wednesday, May 13th. Zacks Research lowered Zebra Technologies from a “strong-buy” rating to a “hold” rating in a research note on Monday, April 20th. Wolfe Research cut their price objective on Zebra Technologies from $309.00 to $281.00 and set an “outperform” rating on the stock in a report on Wednesday, April 8th. Northcoast Research reduced their price objective on Zebra Technologies from $364.00 to $344.00 and set a “buy” rating on the stock in a research note on Monday, April 27th. Finally, Wall Street Zen cut Zebra Technologies from a “buy” rating to a “hold” rating in a report on Saturday. Eight investment analysts have rated the stock with a Buy rating and five have assigned a Hold rating to the stock. According to data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $319.09.

Zebra Technologies Trading Up 3.5%

Zebra Technologies stock traded up $8.25 during trading on Monday, hitting $244.23. The company’s stock had a trading volume of 103,382 shares, compared to its average volume of 875,485. The stock has a market capitalization of $11.63 billion, a price-to-earnings ratio of 29.54 and a beta of 1.63. The stock’s fifty day moving average is $236.43 and its 200 day moving average is $238.03. Zebra Technologies has a 1-year low of $199.05 and a 1-year high of $352.66. The company has a debt-to-equity ratio of 0.69, a quick ratio of 0.57 and a current ratio of 0.96.

Zebra Technologies (NASDAQ:ZBRA) last issued its quarterly earnings results on Tuesday, May 12th. The industrial products company reported $4.75 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $4.21 by $0.54. The firm had revenue of $1.50 billion for the quarter, compared to analyst estimates of $1.48 billion. Zebra Technologies had a return on equity of 18.91% and a net margin of 7.49%.The firm’s quarterly revenue was up 14.3% on a year-over-year basis. During the same period last year, the company earned $4.02 EPS. Zebra Technologies has set its FY 2026 guidance at 18.300-18.700 EPS and its Q2 2026 guidance at 4.200-4.500 EPS. As a group, equities research analysts predict that Zebra Technologies will post 15.2 EPS for the current year.

Insider Activity at Zebra Technologies

In other news, insider Loizides Melissa Luff sold 500 shares of Zebra Technologies stock in a transaction that occurred on Tuesday, May 26th. The stock was sold at an average price of $253.95, for a total transaction of $126,975.00. Following the sale, the insider owned 3,702 shares of the company’s stock, valued at approximately $940,122.90. The trade was a 11.90% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, Director Janice M. Roberts sold 3,000 shares of Zebra Technologies stock in a transaction on Thursday, May 14th. The shares were sold at an average price of $249.54, for a total value of $748,620.00. Following the sale, the director directly owned 6,183 shares in the company, valued at $1,542,905.82. The trade was a 32.67% decrease in their position. The disclosure for this sale is available in the SEC filing. 0.91% of the stock is currently owned by company insiders.

Institutional Trading of Zebra Technologies

A number of institutional investors have recently made changes to their positions in ZBRA. Ameriflex Group Inc. bought a new stake in Zebra Technologies during the third quarter worth approximately $26,000. Garner Asset Management Corp acquired a new position in shares of Zebra Technologies during the 4th quarter valued at $30,000. CYBER HORNET ETFs LLC bought a new stake in shares of Zebra Technologies in the 2nd quarter worth $39,000. Johnson Financial Group Inc. raised its stake in shares of Zebra Technologies by 330.3% in the 4th quarter. Johnson Financial Group Inc. now owns 142 shares of the industrial products company’s stock worth $34,000 after buying an additional 109 shares in the last quarter. Finally, SBI Securities Co. Ltd. lifted its holdings in shares of Zebra Technologies by 164.8% in the fourth quarter. SBI Securities Co. Ltd. now owns 143 shares of the industrial products company’s stock valued at $35,000 after buying an additional 89 shares during the period. 91.03% of the stock is owned by institutional investors and hedge funds.

About Zebra Technologies

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.