Ulta Beauty Inc. (NASDAQ:ULTA) Given Average Recommendation of “Moderate Buy” by Brokerages

Shares of Ulta Beauty Inc. (NASDAQ:ULTA) have received a consensus rating of “Moderate Buy” from the twenty-seven research firms that are currently covering the firm, Marketbeat Ratings reports. One investment analyst has rated the stock with a sell recommendation, six have assigned a hold recommendation, nineteen have issued a buy recommendation and one has issued a strong buy recommendation on the company. The average 1-year price target among brokerages that have covered the stock in the last year is $638.0909.

Several equities analysts have weighed in on ULTA shares. The Goldman Sachs Group reduced their price objective on Ulta Beauty from $741.00 to $652.00 and set a “buy” rating for the company in a report on Wednesday, June 3rd. Barclays reduced their price objective on Ulta Beauty from $712.00 to $647.00 and set an “overweight” rating for the company in a report on Wednesday, June 3rd. Raymond James Financial reissued a “strong-buy” rating on shares of Ulta Beauty in a report on Tuesday, March 10th. Evercore set a $635.00 price objective on Ulta Beauty in a report on Wednesday, June 3rd. Finally, Guggenheim started coverage on Ulta Beauty in a report on Monday, April 20th. They set a “buy” rating for the company.

Ulta Beauty Price Performance

ULTA stock opened at $456.13 on Friday. The firm has a market cap of $19.61 billion, a PE ratio of 17.10, a P/E/G ratio of 1.42 and a beta of 0.86. The business has a 50 day moving average of $508.58 and a 200-day moving average of $580.27. Ulta Beauty has a 12-month low of $448.57 and a 12-month high of $714.97.

Ulta Beauty (NASDAQ:ULTA) last released its earnings results on Tuesday, June 2nd. The specialty retailer reported $7.74 earnings per share (EPS) for the quarter, beating the consensus estimate of $6.89 by $0.85. The company had revenue of $3.16 billion during the quarter, compared to analyst estimates of $3.12 billion. Ulta Beauty had a return on equity of 44.77% and a net margin of 9.36%.Ulta Beauty’s quarterly revenue was up 11.1% on a year-over-year basis. During the same period in the prior year, the company posted $6.70 earnings per share. Ulta Beauty has set its FY 2026 guidance at 28.360-28.800 EPS. On average, research analysts expect that Ulta Beauty will post 28.76 earnings per share for the current year.

Insiders Place Their Bets

In other Ulta Beauty news, Director George R. Mrkonic, Jr. sold 452 shares of the stock in a transaction on Tuesday, April 7th. The stock was sold at an average price of $539.29, for a total transaction of $243,759.08. Following the completion of the transaction, the director directly owned 2,383 shares of the company’s stock, valued at approximately $1,285,128.07. This represents a 15.94% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Company insiders own 0.17% of the company’s stock.

Hedge Funds Weigh In On Ulta Beauty

Several institutional investors and hedge funds have recently bought and sold shares of the company. Rathbones Group PLC grew its holdings in Ulta Beauty by 12.8% during the first quarter. Rathbones Group PLC now owns 116,394 shares of the specialty retailer’s stock valued at $60,840,000 after purchasing an additional 13,190 shares during the period. Parallel Advisors LLC lifted its position in shares of Ulta Beauty by 8.6% during the first quarter. Parallel Advisors LLC now owns 768 shares of the specialty retailer’s stock worth $402,000 after acquiring an additional 61 shares in the last quarter. NewEdge Advisors LLC lifted its position in shares of Ulta Beauty by 70.5% during the first quarter. NewEdge Advisors LLC now owns 14,769 shares of the specialty retailer’s stock worth $7,720,000 after acquiring an additional 6,106 shares in the last quarter. First Nebraska Trust Co purchased a new stake in shares of Ulta Beauty during the first quarter worth $243,000. Finally, Allen Capital Group LLC lifted its position in shares of Ulta Beauty by 5.3% during the first quarter. Allen Capital Group LLC now owns 7,545 shares of the specialty retailer’s stock worth $3,944,000 after acquiring an additional 378 shares in the last quarter. 90.39% of the stock is owned by institutional investors.

Ulta Beauty News Roundup

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Ulta was highlighted as one of three growth stocks worth buying now, with commentary pointing to its strong brand, customer acquisition, and expansion into new brands and experiences. Article Title
• Positive Sentiment: A Zacks article said Ulta is pushing its fragrance business through innovation, exclusive brands, and new launches, signaling a potentially important growth category for the retailer. Article Title
• Positive Sentiment: Ulta launched a new NielsenIQ study on Gen Alpha and AI-powered beauty discovery, reinforcing its focus on personalization and next-generation beauty shopping trends. Article Title
• Positive Sentiment: Reports that Klarna is expanding its retail footprint with an Ulta Beauty deal suggest Ulta continues to deepen partnerships that could improve checkout flexibility and customer reach. Article Title
• Neutral Sentiment: Several articles revisited Ulta’s Q1 results and stock performance versus other retail names; these pieces were more evaluative than catalytic and did not appear to introduce a new major surprise. Article Title
• Neutral Sentiment: Coverage from Yahoo comparing Ulta with other retail stocks was informational rather than clearly stock-moving. Article Title

Ulta Beauty Company Profile

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.