Prospera Financial Services Inc Has $98.17 Million Stock Holdings in Amazon.com, Inc. $AMZN

Posted by Sarita Garza on Jun 7th, 2026

Prospera Financial Services Inc trimmed its position in Amazon.com, Inc. (NASDAQ:AMZN) by 6.6% in the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 425,315 shares of the e-commerce giant’s stock after selling 30,092 shares during the quarter. Amazon.com comprises approximately 1.6% of Prospera Financial Services Inc’s holdings, making the stock its 4th biggest position. Prospera Financial Services Inc’s holdings in Amazon.com were worth $98,171,000 at the end of the most recent reporting period.

A number of other institutional investors and hedge funds also recently added to or reduced their stakes in the company. Norges Bank bought a new stake in shares of Amazon.com during the 2nd quarter valued at $27,438,011,000. Nuveen LLC bought a new position in Amazon.com in the 1st quarter worth $11,674,091,000. Laurel Wealth Advisors LLC boosted its holdings in Amazon.com by 22,085.8% in the 2nd quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant’s stock worth $2,671,634,000 after buying an additional 12,122,668 shares during the period. Goldman Sachs Group Inc. increased its stake in Amazon.com by 21.3% in the 1st quarter. Goldman Sachs Group Inc. now owns 57,908,424 shares of the e-commerce giant’s stock worth $11,017,657,000 after buying an additional 10,176,835 shares in the last quarter. Finally, Capital Research Global Investors raised its holdings in Amazon.com by 11.3% during the third quarter. Capital Research Global Investors now owns 94,284,962 shares of the e-commerce giant’s stock valued at $20,702,362,000 after acquiring an additional 9,583,217 shares during the period. Institutional investors own 72.20% of the company’s stock.

Amazon.com Price Performance

AMZN stock opened at $246.03 on Friday. Amazon.com, Inc. has a 52 week low of $196.00 and a 52 week high of $278.56. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27. The company has a fifty day simple moving average of $249.87 and a two-hundred day simple moving average of $232.98. The firm has a market capitalization of $2.65 trillion, a P/E ratio of 29.43, a price-to-earnings-growth ratio of 1.84 and a beta of 1.44.

Amazon.com (NASDAQ:AMZN – Get Free Report) last released its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, topping the consensus estimate of $1.63 by $1.15. The company had revenue of $181.52 billion during the quarter, compared to analyst estimates of $177.28 billion. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The firm’s revenue was up 16.6% on a year-over-year basis. During the same quarter last year, the business posted $1.59 earnings per share. Analysts anticipate that Amazon.com, Inc. will post 7.71 earnings per share for the current fiscal year.

Analyst Ratings Changes

Several analysts recently issued reports on AMZN shares. Deutsche Bank Aktiengesellschaft increased their target price on Amazon.com from $290.00 to $315.00 and gave the stock a “buy” rating in a research report on Thursday, April 30th. Citigroup reaffirmed a “market outperform” rating on shares of Amazon.com in a report on Monday, June 1st. Susquehanna reiterated a “positive” rating and set a $325.00 price objective (up from $300.00) on shares of Amazon.com in a research report on Thursday, April 30th. Needham & Company LLC boosted their target price on shares of Amazon.com from $265.00 to $300.00 and gave the stock a “buy” rating in a report on Thursday, April 30th. Finally, Pivotal Research restated a “buy” rating and set a $320.00 target price (up from $300.00) on shares of Amazon.com in a research report on Thursday, April 30th. Fifty-seven equities research analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. According to MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus target price of $312.52.

Check Out Our Latest Stock Report on Amazon.com

Insider Activity at Amazon.com

In related news, CEO Andrew R. Jassy sold 20,000 shares of the firm’s stock in a transaction on Thursday, May 21st. The stock was sold at an average price of $263.42, for a total value of $5,268,400.00. Following the completion of the sale, the chief executive officer directly owned 2,205,766 shares in the company, valued at $581,042,879.72. This trade represents a 0.90% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, VP Shelley Reynolds sold 2,363 shares of Amazon.com stock in a transaction on Thursday, May 21st. The stock was sold at an average price of $262.38, for a total transaction of $620,003.94. Following the transaction, the vice president directly owned 119,780 shares of the company’s stock, valued at $31,427,876.40. The trade was a 1.93% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 195,774 shares of company stock worth $51,614,434 in the last ninety days. Corporate insiders own 8.90% of the company’s stock.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Amazon’s latest AI and logistics push is a major bullish catalyst: the company unveiled an upgraded warehouse robot and is backing a €10 billion expansion of its European fulfillment network, which should support faster shipping, lower costs, and better operating efficiency. Reuters: Amazon unveils new AI warehouse robot in $12 billion Europe push
Positive Sentiment: Amazon Web Services continues to win large contracts, including Pinterest’s $4 billion cloud deal through 2031, reinforcing AWS’s role as a key AI infrastructure beneficiary. Reuters: Pinterest signs $4 billion Amazon deal for cloud services
Positive Sentiment: Several recent market commentary pieces highlighted Amazon’s growing AI, cloud, and advertising opportunities, with analysts continuing to frame AMZN as a long-duration AI winner. MarketBeat: Amazon.com stock and related coverage
Neutral Sentiment: Amazon’s CEO Douglas Herrington sold 1,000 shares under a pre-arranged trading plan. The sale is small, but insider selling can still create some short-term caution. MarketBeat: Amazon.com insider trades
Negative Sentiment: Amazon is facing fresh scrutiny over its aggressive AI spending, with employees publicly criticizing massive data-center investment while layoffs continue. That keeps cost and labor concerns front and center. CNBC: Amazon engineers in Seattle slam employer for building AI data centers while laying off staffers
Negative Sentiment: Rising shipping costs tied to Middle East conflict could pressure Amazon’s retail margins ahead of Prime Day, adding another near-term headwind. Yahoo Finance: Iran war raises shipping costs ahead of Amazon Prime Day
Negative Sentiment: Amazon also faces ongoing regulatory and reputational pressure from data-center pushback and privacy-related concerns around Ring, which may weigh on sentiment even if the long-term business outlook remains strong. Reuters: Texas grid flags risks as data centers, crypto sites fail voltage tests

Amazon.com Company Profile

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.