YouGov (LON:YOU) Shares Cross Below 200 Day Moving Average – Should You Sell?

YouGov plc (LON:YOU) shares crossed below its 200-day moving average during trading on Friday . The stock has a 200-day moving average of GBX 216.68 and traded as low as GBX 209.93. YouGov shares last traded at GBX 211.40, with a volume of 536,618 shares trading hands.

Wall Street Analyst Weigh In

A number of research analysts have recently commented on the stock. Deutsche Bank Aktiengesellschaft cut their price objective on shares of YouGov from GBX 370 to GBX 350 and set a “buy” rating for the company in a research report on Wednesday, March 25th. Canaccord Genuity Group reissued a “buy” rating and issued a GBX 450 target price on shares of YouGov in a research note on Thursday, March 26th. JPMorgan Chase & Co. lowered their target price on shares of YouGov from GBX 380 to GBX 350 and set an “overweight” rating on the stock in a research note on Wednesday, March 25th. Berenberg Bank began coverage on shares of YouGov in a research note on Tuesday, March 24th. They issued a “buy” rating and a GBX 395 target price on the stock. Finally, UBS Group reissued a “buy” rating and issued a GBX 510 target price on shares of YouGov in a research note on Wednesday, March 25th. Five analysts have rated the stock with a Buy rating, Based on data from MarketBeat, YouGov presently has an average rating of “Buy” and a consensus price target of GBX 411.

YouGov Price Performance

The company has a debt-to-equity ratio of 112.39, a current ratio of 0.62 and a quick ratio of 0.99. The stock has a market capitalization of £248.70 million, a P/E ratio of 20.33, a PEG ratio of 0.71 and a beta of 1.43. The company’s 50 day simple moving average is GBX 189.76 and its two-hundred day simple moving average is GBX 216.68.

YouGov (LON:YOU) last released its quarterly earnings results on Tuesday, March 24th. The company reported GBX 11.40 EPS for the quarter. YouGov had a net margin of 3.11% and a return on equity of 6.46%. As a group, equities analysts expect that YouGov plc will post 41.8853256 EPS for the current fiscal year.

Insider Buying and Selling at YouGov

In related news, insider Ian Griffiths purchased 30,784 shares of the firm’s stock in a transaction dated Tuesday, March 24th. The shares were acquired at an average cost of GBX 156 per share, with a total value of £48,023.04. Also, insider Ashley G. Martin purchased 8,051 shares of the firm’s stock in a transaction dated Tuesday, April 28th. The shares were bought at an average cost of GBX 186 per share, for a total transaction of £14,974.86. Insiders purchased 125,826 shares of company stock valued at $20,467,302 over the last three months. Insiders own 13.43% of the company’s stock.

About YouGov

YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the Americas, Mainland Europe, UK and Asia Pacific, we have one of the world’s largest research networks.

Above all, YouGov is powered by reality. That stems from a unique panel of millions of registered members across 64 markets, encapsulating some 18 million shopping trips and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.