WCG Wealth Advisors LLC Raises Stake in Salesforce Inc. $CRM

WCG Wealth Advisors LLC raised its position in Salesforce Inc. (NYSE:CRM) by 89.5% in the fourth quarter, Holdings Channel reports. The fund owned 37,904 shares of the CRM provider’s stock after buying an additional 17,899 shares during the period. WCG Wealth Advisors LLC’s holdings in Salesforce were worth $10,041,000 as of its most recent SEC filing.

Other institutional investors also recently added to or reduced their stakes in the company. Board of the Pension Protection Fund purchased a new position in Salesforce in the fourth quarter worth approximately $26,000. Key Capital Management INC purchased a new stake in shares of Salesforce during the 4th quarter worth approximately $26,000. Legacy Bridge LLC purchased a new stake in shares of Salesforce during the 4th quarter worth approximately $27,000. Texas Capital Bancshares Inc TX purchased a new stake in shares of Salesforce during the 3rd quarter worth approximately $28,000. Finally, Dogwood Wealth Management LLC lifted its position in shares of Salesforce by 285.7% during the 4th quarter. Dogwood Wealth Management LLC now owns 108 shares of the CRM provider’s stock worth $29,000 after buying an additional 80 shares during the last quarter. Hedge funds and other institutional investors own 80.43% of the company’s stock.

Analysts Set New Price Targets

CRM has been the topic of a number of recent research reports. DA Davidson cut their target price on shares of Salesforce from $200.00 to $175.00 and set a “neutral” rating on the stock in a report on Thursday, May 28th. Truist Financial set a $280.00 target price on shares of Salesforce in a report on Thursday, February 26th. TD Cowen reduced their target price on shares of Salesforce from $250.00 to $240.00 and set a “buy” rating on the stock in a report on Thursday, May 28th. UBS Group restated a “market outperform” rating on shares of Salesforce in a report on Thursday, May 28th. Finally, Weiss Ratings lowered shares of Salesforce from a “hold (c-)” rating to a “sell (d+)” rating in a report on Wednesday, May 20th. One analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, nine have issued a Hold rating and three have assigned a Sell rating to the company’s stock. According to data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average target price of $257.97.

Salesforce Trading Down 4.9%

NYSE CRM opened at $190.96 on Thursday. Salesforce Inc. has a 12 month low of $163.52 and a 12 month high of $276.80. The company has a 50-day moving average of $181.09 and a 200-day moving average of $209.45. The company has a debt-to-equity ratio of 1.15, a current ratio of 0.79 and a quick ratio of 0.79. The company has a market cap of $156.39 billion, a P/E ratio of 22.10, a P/E/G ratio of 1.31 and a beta of 1.16.

Salesforce (NYSE:CRM) last released its quarterly earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, topping analysts’ consensus estimates of $3.13 by $0.75. The firm had revenue of $11.13 billion during the quarter, compared to analysts’ expectations of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.Salesforce’s quarterly revenue was up 13.3% compared to the same quarter last year. During the same quarter in the prior year, the business earned $2.58 EPS. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. As a group, equities analysts predict that Salesforce Inc. will post 9.83 earnings per share for the current year.

Salesforce Announces Dividend

The business also recently declared a quarterly dividend, which will be paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th will be issued a $0.44 dividend. This represents a $1.76 dividend on an annualized basis and a yield of 0.9%. The ex-dividend date is Thursday, June 11th. Salesforce’s dividend payout ratio is currently 20.37%.

Salesforce declared that its board has approved a stock buyback plan on Monday, March 16th that allows the company to buyback $25.00 billion in shares. This buyback authorization allows the CRM provider to repurchase up to 14.1% of its stock through open market purchases. Stock buyback plans are generally an indication that the company’s management believes its stock is undervalued.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce’s Agentforce annual recurring revenue reportedly topped $1 billion and reached about $1.2 billion in Q1, up 205% year over year, reinforcing the view that the company’s AI automation push is gaining real traction and could drive future growth. Salesforce’s Agentforce ARR Tops $1B: Can It Fuel More Growth for CRM?
• Positive Sentiment: Analyst and market commentary remains constructive, with reports noting a potential catch-up rally, bullish technical reversal signals, and endorsements from firms such as TD Cowen and KeyBanc despite some target-price trimming. Salesforce: Catch-Up Rally Will Continue; Bookings Rebound Expected In H2
• Positive Sentiment: Salesforce is also being highlighted as a value and cash-flow name, which can support investor demand if the market continues rotating toward profitable software names. Here’s Why Salesforce (CRM) is a Strong Value Stock
• Neutral Sentiment: Salesforce updated investors at the Bank of America Global Technology Conference, but the transcript itself did not include a clear new catalyst in the items provided. Salesforce, Inc. (CRM) Presents at Bank of America 2026 Global Technology Conference Transcript
• Negative Sentiment: Some coverage remains cautious, including commentary that the recent rebound may be running into technical resistance and that more downside could follow if momentum fades. Is This The Top For Salesforce?
• Negative Sentiment: DA Davidson reportedly cut its price target following Q1 results, reflecting lingering skepticism from some analysts even after the earnings beat. DA Davidson Cuts PT on Salesforce, Inc. (CRM) Following Q1 Results

Insider Buying and Selling

In related news, Director Laura Alber purchased 2,571 shares of the firm’s stock in a transaction on Thursday, March 19th. The stock was purchased at an average price of $194.58 per share, for a total transaction of $500,265.18. Following the acquisition, the director directly owned 9,530 shares in the company, valued at $1,854,347.40. The trade was a 36.94% increase in their ownership of the stock. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link. Also, Director David Blair Kirk purchased 2,570 shares of the firm’s stock in a transaction on Wednesday, March 18th. The stock was bought at an average price of $194.62 per share, with a total value of $500,173.40. Following the acquisition, the director owned 13,689 shares in the company, valued at $2,664,153.18. This trade represents a 23.11% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. 3.50% of the stock is owned by corporate insiders.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.