Sportradar Group (NASDAQ:SRAD) versus PLBY Group (NASDAQ:PLBY) Head to Head Comparison

PLBY Group (NASDAQ:PLBY) and Sportradar Group (NASDAQ:SRAD) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their valuation, institutional ownership, earnings, profitability, risk, analyst recommendations and dividends.

Institutional and Insider Ownership

32.5% of PLBY Group shares are owned by institutional investors. 38.3% of PLBY Group shares are owned by company insiders. Comparatively, 85.0% of Sportradar Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Volatility and Risk

PLBY Group has a beta of 1.91, suggesting that its share price is 91% more volatile than the S&P 500. Comparatively, Sportradar Group has a beta of 1.65, suggesting that its share price is 65% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for PLBY Group and Sportradar Group, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PLBY Group	2	0	0	0	1.00
Sportradar Group	1	5	12	1	2.68

Sportradar Group has a consensus target price of $23.82, indicating a potential upside of 84.82%. Given Sportradar Group’s stronger consensus rating and higher possible upside, analysts clearly believe Sportradar Group is more favorable than PLBY Group.

Profitability

This table compares PLBY Group and Sportradar Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
PLBY Group	-6.21%	21.89%	0.76%
Sportradar Group	5.20%	7.28%	2.66%

Earnings & Valuation

This table compares PLBY Group and Sportradar Group”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
PLBY Group	$120.93 million	1.28	-$12.67 million	($0.08)	-16.63
Sportradar Group	$1.33 billion	2.91	$113.50 million	$0.24	53.71

Sportradar Group has higher revenue and earnings than PLBY Group. PLBY Group is trading at a lower price-to-earnings ratio than Sportradar Group, indicating that it is currently the more affordable of the two stocks.

Summary

Sportradar Group beats PLBY Group on 12 of the 15 factors compared between the two stocks.

About PLBY Group

PLBY Group, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. It operates through three segments: Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. The company offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; style and apparel products for men and women; digital entertainment and lifestyle products; and beauty and grooming products for men and women, such as skincare, haircare, bath and body, grooming, cosmetics, and fragrance. It also owns and operates digital commerce retail platforms, such as playboy.com, honeybirdette.com, yandy.com, and loversstores.com; and Honey Birdette and Lovers retail stores. In addition, the company licenses Playboy name, Rabbit Head Design, and other trademarks and related properties; and programming content to cable television operators and direct-to-home satellite television operators. Further, the company business covers the subscription sale of playboyplus.com and playboy.tv, which are online content platforms. It offers its products under its flagship brand Playboy. PLBY Group, Inc. is headquartered in Los Angeles, California.

About Sportradar Group

Sportradar Group AG, together with its subsidiaries, provides sports data services for the sports betting and media industries in the United Kingdom, the United States, Malta, Switzerland, and internationally. Its sports data services to the bookmaking under the Betradar brand name, and to the international media industry under the Sportradar Media Services brand name. The company offers mission-critical software, data, and content to sports leagues and federations, betting operators, and media companies. It also provides sports entertainment, gaming, and sports solutions, as well as live streaming solution for online, mobile, and retail sports betting. In addition, its software solutions address the entire sports betting value chain from traffic generation and advertising technology to the collection, processing, and extrapolation of data and odds, as well as to visualization solutions, risk management, and platform services. Sportradar Group AG was founded in 2001 and is headquartered in Sankt Gallen, Switzerland.