Niu Technologies (NASDAQ:NIU) Announces Quarterly Earnings Results, Misses Expectations By $0.23 EPS

Niu Technologies (NASDAQ:NIU) posted its quarterly earnings data on Monday. The company reported ($0.17) earnings per share for the quarter, missing the consensus estimate of $0.06 by ($0.23), FiscalAI reports. Niu Technologies had a negative return on equity of 4.37% and a negative net margin of 0.94%.The company had revenue of $131.92 million during the quarter, compared to analyst estimates of $133.02 million.

Here are the key takeaways from Niu Technologies’ conference call:

• Q1 sales and revenue grew strongly, with total sales volume up 28.7% year over year to about 261,000 units and revenue up 33.4% to RMB 909.5 million, driven mainly by China.
• China’s electric motorcycle business was a major growth engine, with sales up roughly 3x year over year and the company saying it expanded meaningfully into tier 2 and tier 3 cities.
• The company said it front-loaded brand, marketing, and R&D spending in Q1 to build momentum for the year, which helped drive awareness but also pushed selling and marketing expense up more than 4x year over year.
• Overseas micro-mobility remained under pressure, with international sales down and management citing elevated inventory levels in Europe and the U.S., plus discounting plans that will weigh on margins through 2026.
• Management issued Q2 revenue guidance of RMB 1.57 billion to RMB 1.82 billion, implying 25% to 45% year-over-year growth, and said marketing intensity should normalize after the Q1 spending push.

Niu Technologies Trading Down 15.1%

Shares of NASDAQ NIU opened at $2.41 on Tuesday. Niu Technologies has a twelve month low of $2.31 and a twelve month high of $5.67. The company has a market capitalization of $188.53 million, a price-to-earnings ratio of -30.13 and a beta of -0.07. The firm has a 50-day moving average of $3.08 and a two-hundred day moving average of $3.31.

Insiders Place Their Bets

In other Niu Technologies news, CFO Fion Wenjuan Zhou sold 22,113 shares of the company’s stock in a transaction dated Monday, March 16th. The shares were sold at an average price of $3.48, for a total transaction of $76,953.24. Following the completion of the sale, the chief financial officer directly owned 142,171 shares of the company’s stock, valued at approximately $494,755.08. This represents a 13.46% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Insiders own 10.20% of the company’s stock.

Institutional Trading of Niu Technologies

A number of hedge funds have recently bought and sold shares of the company. Public Employees Retirement System of Ohio lifted its stake in Niu Technologies by 9.7% during the fourth quarter. Public Employees Retirement System of Ohio now owns 50,835 shares of the company’s stock valued at $154,000 after buying an additional 4,477 shares in the last quarter. Sei Investments Co. lifted its stake in Niu Technologies by 75.5% during the third quarter. Sei Investments Co. now owns 20,979 shares of the company’s stock valued at $98,000 after buying an additional 9,028 shares in the last quarter. Quarry LP purchased a new stake in Niu Technologies during the fourth quarter valued at about $27,000. Nomura Holdings Inc. purchased a new stake in Niu Technologies during the second quarter valued at about $51,000. Finally, Quadrature Capital Ltd purchased a new stake in Niu Technologies during the fourth quarter valued at about $47,000. 75.06% of the stock is owned by hedge funds and other institutional investors.

Analyst Ratings Changes

A number of equities research analysts have weighed in on the stock. Citigroup cut their price target on shares of Niu Technologies from $3.70 to $3.50 and set a “neutral” rating for the company in a report on Tuesday, March 17th. Wall Street Zen downgraded shares of Niu Technologies from a “buy” rating to a “hold” rating in a report on Saturday, April 11th. Finally, Weiss Ratings reissued a “sell (d-)” rating on shares of Niu Technologies in a report on Thursday, January 22nd. One equities research analyst has rated the stock with a Hold rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, Niu Technologies presently has an average rating of “Reduce” and a consensus price target of $3.50.

Niu Technologies Company Profile

Niu Technologies Co, Ltd., established in 2014 and headquartered in Beijing, is a leading designer and manufacturer of smart electric scooters and micro-mobility solutions. The company integrates Internet of Things (IoT) connectivity into its vehicles, enabling real-time monitoring of battery status, vehicle diagnostics, and location tracking through its proprietary mobile application. By leveraging lightweight materials and modular battery systems, Niu aims to deliver efficient urban transportation alternatives that reduce reliance on conventional gasoline-powered motorcycles and cars.

Niu’s product portfolio encompasses a range of electric scooters, motorcycles, and e-bikes marketed under its NQi, MQi, and UQi series.