USA Today (NYSE:TDAY – Get Free Report) and Clear Channel Outdoor (NYSE:CCO – Get Free Report) are both small-cap business services companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, institutional ownership, valuation, earnings, dividends, analyst recommendations and risk.
Risk & Volatility
USA Today has a beta of 1.42, indicating that its share price is 42% more volatile than the S&P 500. Comparatively, Clear Channel Outdoor has a beta of 1.99, indicating that its share price is 99% more volatile than the S&P 500.
Valuation & Earnings
This table compares USA Today and Clear Channel Outdoor”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| USA Today | $2.30 billion | 0.47 | $1.75 million | $0.06 | 123.00 |
| Clear Channel Outdoor | $1.60 billion | 0.76 | $19.94 million | ($0.18) | -13.25 |
Clear Channel Outdoor has lower revenue, but higher earnings than USA Today. Clear Channel Outdoor is trading at a lower price-to-earnings ratio than USA Today, indicating that it is currently the more affordable of the two stocks.
Insider & Institutional Ownership
76.7% of USA Today shares are held by institutional investors. Comparatively, 85.5% of Clear Channel Outdoor shares are held by institutional investors. 4.4% of USA Today shares are held by company insiders. Comparatively, 7.7% of Clear Channel Outdoor shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Profitability
This table compares USA Today and Clear Channel Outdoor’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| USA Today | 1.27% | 21.75% | 2.09% |
| Clear Channel Outdoor | -5.55% | N/A | -2.41% |
Analyst Ratings
This is a summary of current recommendations and price targets for USA Today and Clear Channel Outdoor, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| USA Today | 1 | 1 | 2 | 0 | 2.25 |
| Clear Channel Outdoor | 2 | 5 | 0 | 0 | 1.71 |
USA Today presently has a consensus price target of $7.70, suggesting a potential upside of 4.34%. Clear Channel Outdoor has a consensus price target of $2.29, suggesting a potential downside of 3.90%. Given USA Today’s stronger consensus rating and higher probable upside, research analysts clearly believe USA Today is more favorable than Clear Channel Outdoor.
Summary
USA Today beats Clear Channel Outdoor on 9 of the 14 factors compared between the two stocks.
About USA Today
Gannett Co Inc. invests in, owns, and operates local media assets in the United States. The company’s principal products include 125 daily newspapers with total paid circulation of approximately 1.4 million; 314 weekly newspapers with total paid circulation of approximately 315,000 and total free circulation of approximately 1.9 million; 124 shoppers with total circulation of approximately 3.0 million; and 538 locally-focused Websites, including Internet and mobile devices with approximately 224 million page views per month. Its principal products also comprise 2 yellow page directories with a total distribution of approximately 230,000 that cover a population of approximately 411,000 people; 68 business publications; and Propel digital marketing and business services. In addition, the company produces niche publications that address specific local market interests, such as recreation, sports, healthcare, and real estate. Further, it provides print and online products that offer local market news and information on various topics comprising local news and politics, community and regional events, youth sports, opinion and editorial pages, local schools, obituaries, weddings, and police reports, as well as print and digital advertising products, as well as commercial printing and regional business-oriented publications services. The company reaches approximately 20 million people per week; and serves approximately 220,000 business customers. New Media Investment Group Inc. was founded in 1997 and is based in New York, New York.
About Clear Channel Outdoor
Clear Channel Outdoor Holdings, Inc. operates as an out-of-home advertising company in the United States, Europe, and internationally. It operates through America, Airports, Europe-North, and Other segments. The company provides advertising services through billboards, including bulletins and posters, as well as spectaculars, which are customized display structures with videos, multi-dimensional lettering and figures, mechanical devices, moving parts, and other embellishments; street furniture displays, such as advertising surfaces on bus shelters, information kiosks, news racks, and other public structures; transit displays for rail stations and on various types of vehicles; retail displays; and airport advertising displays. It offers solutions, such as RADARView, an audience and campaign planning tool, which analyzes historical mobile location data; RADARConnect, a campaign amplification solution that delivers ads across mobile and other devices to re-target audience groups exposed to an out-of-home advertisement; RADARProof, a campaign measurement and attribution solutions which analyzes anonymized and/or aggregated data; and RADARSync, a data integration platform that uses customer data across the tools for customized application of solutions to customers' specific audience targets and goals. In addition, the company sells street furniture equipment; provides cleaning and maintenance services; and operates public bike programs, a public bicycle rental program that offers bicycles for rent to the public. The company was formerly known as Eller Media Company and changed its name to Clear Channel Outdoor Holdings, Inc. in August 2005. Clear Channel Outdoor Holdings, Inc. was incorporated in 1995 and is headquartered in San Antonio, Texas.
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