Baozun (NASDAQ:BZUN) Stock Crosses Above 50 Day Moving Average – Time to Sell?

Baozun Inc. (NASDAQ:BZUN) shares passed above its 50 day moving average during trading on Thursday . The stock has a 50 day moving average of $2.56 and traded as high as $2.75. Baozun shares last traded at $2.70, with a volume of 214,141 shares.

Analysts Set New Price Targets

Several analysts have issued reports on BZUN shares. Weiss Ratings reiterated a “sell (d-)” rating on shares of Baozun in a research note on Monday, April 20th. Zacks Research upgraded shares of Baozun to a “hold” rating in a research note on Wednesday, February 18th. One research analyst has rated the stock with a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat.com, the company has an average rating of “Reduce”.

Baozun Stock Performance

The company’s 50-day moving average price is $2.56 and its two-hundred day moving average price is $2.74. The stock has a market cap of $142.31 million, a PE ratio of -4.24 and a beta of 0.52.

Insiders Place Their Bets

In other Baozun news, insider Junhua Wu bought 30,886 shares of the firm’s stock in a transaction that occurred on Wednesday, April 8th. The shares were bought at an average price of $2.54 per share, for a total transaction of $78,450.44. Following the transaction, the insider directly owned 122,314 shares in the company, valued at $310,677.56. This trade represents a 33.78% increase in their ownership of the stock. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, CEO Wenbin Qiu purchased 17,500 shares of the business’s stock in a transaction on Thursday, April 16th. The stock was purchased at an average cost of $2.84 per share, for a total transaction of $49,700.00. Following the acquisition, the chief executive officer owned 1,417,872 shares in the company, valued at approximately $4,026,756.48. The trade was a 1.25% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. In the last quarter, insiders purchased 207,092 shares of company stock worth $536,882. 59.20% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On Baozun

A number of large investors have recently added to or reduced their stakes in the company. Cetera Investment Advisers grew its holdings in Baozun by 23.6% in the 1st quarter. Cetera Investment Advisers now owns 38,238 shares of the technology company’s stock worth $91,000 after acquiring an additional 7,289 shares during the last quarter. Qube Research & Technologies Ltd grew its holdings in Baozun by 4.9% in the 3rd quarter. Qube Research & Technologies Ltd now owns 156,254 shares of the technology company’s stock worth $633,000 after acquiring an additional 7,304 shares during the last quarter. JPMorgan Chase & Co. grew its holdings in Baozun by 6.0% in the 2nd quarter. JPMorgan Chase & Co. now owns 171,051 shares of the technology company’s stock worth $428,000 after acquiring an additional 9,627 shares during the last quarter. BNP Paribas Financial Markets grew its holdings in Baozun by 51.8% in the 2nd quarter. BNP Paribas Financial Markets now owns 31,043 shares of the technology company’s stock worth $78,000 after acquiring an additional 10,594 shares during the last quarter. Finally, Dimensional Fund Advisors LP grew its holdings in Baozun by 2.0% in the 3rd quarter. Dimensional Fund Advisors LP now owns 603,016 shares of the technology company’s stock worth $2,442,000 after acquiring an additional 11,593 shares during the last quarter. Institutional investors own 47.29% of the company’s stock.

Baozun Company Profile

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company’s suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.