Amazon.com (NASDAQ:AMZN) Trading Up 1.1% – Time to Buy?

Amazon.com, Inc. (NASDAQ:AMZN)’s share price rose 1.1% on Wednesday . The company traded as high as $213.58 and last traded at $210.57. Approximately 45,529,895 shares were traded during trading, a decline of 11% from the average daily volume of 50,968,844 shares. The stock had previously closed at $208.27.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Reports that Amazon is in talks to buy satellite operator Globalstar (~$9B) lifted expectations for Project Kuiper scale and faster competition with SpaceX’s Starlink — a strategic growth move that could justify long‑term upside. Read More.
• Positive Sentiment: Wells Fargo nudged its price target higher (to $305) and remains overweight, reinforcing the bullish AWS/AI monetization thesis that many investors cite as the primary catalyst. Read More.
• Positive Sentiment: AWS momentum and partnerships are being highlighted as drivers of durable revenue — e.g., a TGS energy-data tie and Amazon’s participation in industry AI initiatives (and backing for OpenAI), which support the view of accelerating enterprise AI spend. Read More.
• Neutral Sentiment: Amazon joined big‑tech efforts on agentic AI protocol work (x402 Foundation), signaling long‑term AI infrastructure positioning but with unclear near‑term P&L impact. Read More.
• Negative Sentiment: Amazon announced a temporary 3.5% fuel & logistics surcharge for many U.S. and Canadian third‑party sellers effective April 17 — a move that offsets rising costs but can spur seller pushback and slow marketplace volumes, which markets viewed as a near‑term headwind. Read More.
• Negative Sentiment: Geopolitical risk: reports that an Iranian strike damaged an AWS Bahrain data center raised concerns about physical infrastructure vulnerability and potential service disruption/PR risk. Read More.
• Negative Sentiment: Labor/legal development: the NLRB said Amazon must negotiate with Staten Island warehouse union reps — a reminder of rising labor/legal risks that could raise costs or operational friction. Read More.
• Negative Sentiment: Product/monetization test risk: early reports say chatbot ad tests have shown weak results, highlighting execution risk as Amazon tries to commercialize new ad formats. Read More.

Analysts Set New Price Targets

A number of research analysts recently issued reports on the company. New Street Research decreased their target price on Amazon.com from $285.00 to $280.00 and set a “buy” rating for the company in a report on Monday. Roth Mkm reaffirmed a “buy” rating and issued a $295.00 price target (up from $270.00) on shares of Amazon.com in a research report on Monday, January 26th. Piper Sandler reiterated an “overweight” rating and issued a $260.00 price objective (down from $300.00) on shares of Amazon.com in a research note on Friday, February 6th. Daiwa Securities Group lowered their price objective on Amazon.com from $300.00 to $280.00 and set a “buy” rating for the company in a research report on Wednesday, February 11th. Finally, Citizens Jmp raised their target price on shares of Amazon.com from $300.00 to $315.00 and gave the company an “outperform” rating in a report on Monday, February 2nd. One investment analyst has rated the stock with a Strong Buy rating, fifty-three have assigned a Buy rating and four have given a Hold rating to the company. According to data from MarketBeat, Amazon.com presently has an average rating of “Moderate Buy” and an average target price of $286.59.

Amazon.com Trading Down 0.4%

The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16. The business’s fifty day simple moving average is $214.29 and its two-hundred day simple moving average is $224.53. The company has a market cap of $2.25 trillion, a price-to-earnings ratio of 29.26, a PEG ratio of 1.58 and a beta of 1.38.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The company had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. During the same quarter in the previous year, the company posted $1.86 EPS. The company’s quarterly revenue was up 13.6% on a year-over-year basis. On average, equities analysts predict that Amazon.com, Inc. will post 6.31 EPS for the current year.

Insider Buying and Selling at Amazon.com

In other news, CEO Andrew R. Jassy sold 19,872 shares of the business’s stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.18, for a total value of $4,077,336.96. Following the completion of the sale, the chief executive officer directly owned 2,238,118 shares of the company’s stock, valued at approximately $459,217,051.24. The trade was a 0.88% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, CEO Matthew S. Garman sold 17,751 shares of the company’s stock in a transaction dated Monday, February 23rd. The shares were sold at an average price of $205.22, for a total value of $3,642,860.22. Following the completion of the sale, the chief executive officer directly owned 9,405 shares of the company’s stock, valued at approximately $1,930,094.10. This trade represents a 65.37% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last three months, insiders have sold 71,686 shares of company stock valued at $14,688,739. 9.70% of the stock is owned by insiders.

Institutional Trading of Amazon.com

Hedge funds have recently added to or reduced their stakes in the stock. Vanguard Group Inc. boosted its position in Amazon.com by 2.1% during the second quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock worth $186,420,422,000 after purchasing an additional 17,447,045 shares in the last quarter. State Street Corp increased its position in shares of Amazon.com by 1.8% in the fourth quarter. State Street Corp now owns 388,653,121 shares of the e-commerce giant’s stock valued at $89,708,913,000 after buying an additional 6,971,680 shares in the last quarter. Geode Capital Management LLC raised its stake in shares of Amazon.com by 1.1% during the 4th quarter. Geode Capital Management LLC now owns 225,120,994 shares of the e-commerce giant’s stock worth $51,753,622,000 after buying an additional 2,479,324 shares during the last quarter. Norges Bank acquired a new position in shares of Amazon.com during the 4th quarter worth $32,868,735,000. Finally, Auto Owners Insurance Co boosted its position in shares of Amazon.com by 27,376.7% in the 4th quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant’s stock worth $2,272,397,000 after buying an additional 98,090,585 shares in the last quarter. 72.20% of the stock is owned by institutional investors and hedge funds.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.