Research Analysts’ Recent Ratings Changes for Sonic Automotive (SAH)

Several brokerages have updated their recommendations and price targets on shares of Sonic Automotive (NYSE: SAH) in the last few weeks:

• 1/21/2026 – Sonic Automotive had its price target lowered by analysts at Barclays PLC from $71.00 to $69.00. They now have an “equal weight” rating on the stock.
• 1/16/2026 – Sonic Automotive had its price target lowered by analysts at JPMorgan Chase & Co. from $70.00 to $67.00. They now have an “underweight” rating on the stock.
• 1/13/2026 – Sonic Automotive was upgraded by analysts at Zacks Research from a “strong sell” rating to a “hold” rating.
• 1/11/2026 – Sonic Automotive was downgraded by analysts at Wall Street Zen from a “buy” rating to a “hold” rating.
• 1/3/2026 – Sonic Automotive was upgraded by analysts at Wall Street Zen from a “hold” rating to a “buy” rating.
• 12/29/2025 – Sonic Automotive had its “hold (c)” rating reaffirmed by analysts at Weiss Ratings.
• 12/23/2025 – Sonic Automotive had its “hold (c)” rating reaffirmed by analysts at Weiss Ratings.
• 12/15/2025 – Sonic Automotive was downgraded by analysts at Zacks Research from a “hold” rating to a “strong sell” rating.
• 12/8/2025 – Sonic Automotive was given a new $68.00 price target on by analysts at Morgan Stanley.

Sonic Automotive, Inc is a publicly traded automotive retailer that operates a network of franchised new-car dealerships and used-vehicle dealerships across the United States. Headquartered in Charlotte, North Carolina, the company offers a range of services that include vehicle sales, leasing, finance and insurance products, service and parts, and collision repair. Sonic Automotive’s dealerships represent numerous major automotive brands, and the company also markets a broad selection of pre-owned vehicles under its own banner.

In addition to its core dealership operations, Sonic Automotive has developed digital retail capabilities that allow customers to research, shop and complete transactions online.