Recent Research Analysts’ Ratings Updates for MediaAlpha (MAX)

Several analysts have recently updated their ratings and price targets for MediaAlpha (NYSE: MAX):

• 1/11/2026 – MediaAlpha was upgraded by analysts at Wall Street Zen from a “buy” rating to a “strong-buy” rating.
• 1/3/2026 – MediaAlpha was downgraded by analysts at Wall Street Zen from a “strong-buy” rating to a “buy” rating.
• 12/31/2025 – MediaAlpha was downgraded by analysts at Zacks Research from a “strong-buy” rating to a “hold” rating.
• 12/29/2025 – MediaAlpha had its “sell (d)” rating reaffirmed by analysts at Weiss Ratings.
• 12/22/2025 – MediaAlpha had its “sell (d)” rating reaffirmed by analysts at Weiss Ratings.
• 12/15/2025 – MediaAlpha had its “sell (d)” rating reaffirmed by analysts at Weiss Ratings.
• 12/8/2025 – MediaAlpha had its “sell (d)” rating reaffirmed by analysts at Weiss Ratings.
• 12/2/2025 – MediaAlpha was upgraded by analysts at Zacks Research from a “hold” rating to a “strong-buy” rating.
• 12/1/2025 – MediaAlpha had its “sell (d)” rating reaffirmed by analysts at Weiss Ratings.
• 11/25/2025 – MediaAlpha had its “sell (d)” rating reaffirmed by analysts at Weiss Ratings.

Insider Activity at MediaAlpha

In other news, CRO Keith Cramer sold 10,000 shares of the company’s stock in a transaction that occurred on Thursday, January 15th. The shares were sold at an average price of $11.37, for a total value of $113,700.00. Following the completion of the sale, the executive owned 177,169 shares of the company’s stock, valued at approximately $2,014,411.53. This represents a 5.34% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, insider Steven Yi sold 8,000 shares of the stock in a transaction on Wednesday, January 14th. The shares were sold at an average price of $11.69, for a total value of $93,520.00. Following the sale, the insider directly owned 2,783,330 shares in the company, valued at $32,537,127.70. This trade represents a 0.29% decrease in their position. The SEC filing for this sale provides additional information. Over the last ninety days, insiders sold 407,800 shares of company stock worth $5,096,804. Insiders own 13.44% of the company’s stock.

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.