ServiceNow (NYSE:NOW) Trading Down 2.9% – Here’s What Happened

ServiceNow, Inc. (NYSE:NOW)’s share price fell 2.9% during mid-day trading on Friday . The company traded as low as $126.85 and last traded at $127.34. 19,728,300 shares were traded during mid-day trading, an increase of 74% from the average session volume of 11,306,080 shares. The stock had previously closed at $131.17.

Trending Headlines about ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Analysts and commentators highlight ServiceNow’s AI-led workflow platform as a growth driver if enterprise AI adoption continues, supporting longer‑term upside. 1 Stock-Split Stock to Buy That Could Soar
• Positive Sentiment: ServiceNow completed a 5-for-1 stock split in December, boosting retail accessibility and liquidity — a structural tailwind for demand. 1 Stock-Split Stock to Buy That Could Soar
• Positive Sentiment: Piper Sandler named NOW among its top software picks for 2026, signaling meaningful upside expectations from a major sell‑side shop. Here’s Why ServiceNow (NOW) Was Among Piper Sandler’s Top Picks For 2026
• Positive Sentiment: Large institutional buys reported in recent quarters (e.g., Nordea, UBS additions) suggest conviction from some asset managers and provide a supportive ownership base. ServiceNow Stock (NOW) Opinions on Recent Price Drop
• Neutral Sentiment: Coverage comparing enterprise AI/workflow vendors highlights ServiceNow’s exposure to the AI automation market but notes competitive differences across players — useful context but not an immediate catalyst. Who is Winning AI Workflow Automation? We Compared 4 Enterprise Stocks.
• Neutral Sentiment: An integration with a smaller identity vendor (AuthID) briefly lifted that partner’s shares; partner integrations can incrementally expand use cases but are not a major standalone driver for NOW. AuthID Shares Cool Off After ServiceNow Integration
• Negative Sentiment: Analyst moves and price‑target cuts (including a recent downgrade that pushed the stock to a 52‑week low) are pressuring the share price and catalyzing selling. ServiceNow (NYSE:NOW) Sets New 52-Week Low on Analyst Downgrade
• Negative Sentiment: Extensive insider selling over recent months (many executive sales, few purchases) raises short‑term governance/optics concerns for some investors. ServiceNow Stock (NOW) Opinions on Recent Price Drop
• Negative Sentiment: Social media and chatter about the recent dip amplify volatility — some see a buying opportunity, but short‑term momentum favors sellers. ServiceNow Stock (NOW) Opinions on Recent Price Drop

Wall Street Analyst Weigh In

Several equities research analysts have recently issued reports on the stock. BTIG Research reaffirmed a “buy” rating and set a $200.00 price objective on shares of ServiceNow in a research report on Monday, December 22nd. Canaccord Genuity Group reaffirmed a “buy” rating and set a $224.00 price objective on shares of ServiceNow in a research report on Thursday, October 30th. Arete Research set a $200.00 target price on ServiceNow in a research report on Tuesday, January 6th. Stifel Nicolaus decreased their target price on ServiceNow from $230.00 to $200.00 and set a “buy” rating for the company in a research note on Friday, January 9th. Finally, KeyCorp reiterated an “underweight” rating on shares of ServiceNow in a research note on Friday, January 9th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, five have given a Hold rating and two have issued a Sell rating to the stock. Based on data from MarketBeat.com, ServiceNow presently has an average rating of “Moderate Buy” and a consensus target price of $215.97.

ServiceNow Trading Down 2.9%

The company has a fifty day moving average of $157.85 and a two-hundred day moving average of $175.84. The company has a quick ratio of 1.06, a current ratio of 1.06 and a debt-to-equity ratio of 0.13. The stock has a market capitalization of $132.23 billion, a price-to-earnings ratio of 76.99, a P/E/G ratio of 2.19 and a beta of 0.98.

Insider Buying and Selling at ServiceNow

In other news, CFO Gina Mastantuono sold 2,085 shares of the stock in a transaction that occurred on Friday, November 28th. The stock was sold at an average price of $161.60, for a total transaction of $336,936.00. Following the completion of the transaction, the chief financial officer directly owned 63,215 shares of the company’s stock, valued at approximately $10,215,544. This represents a 3.19% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through this hyperlink. Also, Vice Chairman Nicholas Tzitzon sold 2,610 shares of the company’s stock in a transaction on Tuesday, November 18th. The stock was sold at an average price of $165.42, for a total transaction of $431,735.76. Following the transaction, the insider directly owned 15,000 shares in the company, valued at approximately $2,481,240. This trade represents a 14.82% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last quarter, insiders sold 15,310 shares of company stock valued at $2,533,585. Insiders own 0.34% of the company’s stock.

Institutional Investors Weigh In On ServiceNow

Institutional investors have recently modified their holdings of the company. Brighton Jones LLC grew its holdings in ServiceNow by 1.1% in the fourth quarter. Brighton Jones LLC now owns 2,753 shares of the information technology services provider’s stock valued at $2,919,000 after purchasing an additional 30 shares during the last quarter. Sivia Capital Partners LLC boosted its position in shares of ServiceNow by 4.2% in the 2nd quarter. Sivia Capital Partners LLC now owns 837 shares of the information technology services provider’s stock worth $861,000 after buying an additional 34 shares in the last quarter. Oliver Lagore Vanvalin Investment Group acquired a new stake in ServiceNow in the 2nd quarter valued at about $245,000. Assenagon Asset Management S.A. increased its holdings in ServiceNow by 41.0% during the 2nd quarter. Assenagon Asset Management S.A. now owns 382,189 shares of the information technology services provider’s stock valued at $392,921,000 after acquiring an additional 111,216 shares in the last quarter. Finally, SeaCrest Wealth Management LLC raised its position in ServiceNow by 6.2% during the second quarter. SeaCrest Wealth Management LLC now owns 3,156 shares of the information technology services provider’s stock worth $3,245,000 after acquiring an additional 184 shares during the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.