ServiceNow (NYSE:NOW) Price Target Lowered to $161.00 at Capital One Financial

Posted by Kim Johansen on Jan 18th, 2026

ServiceNow (NYSE:NOW – Get Free Report) had its price objective reduced by analysts at Capital One Financial from $188.00 to $161.00 in a research report issued to clients and investors on Friday,MarketScreener reports. The brokerage presently has an “overweight” rating on the information technology services provider’s stock. Capital One Financial‘s target price would indicate a potential upside of 26.43% from the stock’s current price.

Several other research analysts also recently weighed in on the stock. Mizuho set a $210.00 price target on shares of ServiceNow in a research report on Tuesday, December 16th. Stifel Nicolaus cut their price target on shares of ServiceNow from $230.00 to $200.00 and set a “buy” rating for the company in a report on Friday, January 9th. UBS Group reaffirmed a “buy” rating on shares of ServiceNow in a research note on Wednesday, December 24th. Piper Sandler reissued an “overweight” rating and set a $200.00 target price (down previously from $230.00) on shares of ServiceNow in a research note on Monday, January 5th. Finally, Citigroup reaffirmed a “buy” rating on shares of ServiceNow in a research report on Monday, January 12th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, five have given a Hold rating and two have issued a Sell rating to the company’s stock. Based on data from MarketBeat, ServiceNow currently has an average rating of “Moderate Buy” and a consensus price target of $214.40.

View Our Latest Research Report on ServiceNow

ServiceNow Trading Down 2.9%

Shares of ServiceNow stock opened at $127.34 on Friday. The company has a market cap of $132.23 billion, a P/E ratio of 76.99, a price-to-earnings-growth ratio of 2.19 and a beta of 0.98. The firm has a 50-day simple moving average of $157.85 and a two-hundred day simple moving average of $175.84. The company has a debt-to-equity ratio of 0.13, a quick ratio of 1.06 and a current ratio of 1.06. ServiceNow has a fifty-two week low of $126.85 and a fifty-two week high of $239.62.

Insider Buying and Selling

In related news, CFO Gina Mastantuono sold 2,085 shares of the company’s stock in a transaction dated Friday, November 28th. The stock was sold at an average price of $161.60, for a total value of $336,936.00. Following the completion of the sale, the chief financial officer directly owned 63,215 shares of the company’s stock, valued at $10,215,544. This represents a 3.19% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the firm’s stock in a transaction that occurred on Friday, November 14th. The stock was sold at an average price of $168.50, for a total value of $235,894.40. Following the transaction, the insider owned 25,270 shares in the company, valued at $4,257,893.92. This represents a 5.25% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 15,310 shares of company stock valued at $2,533,585 over the last ninety days. Company insiders own 0.34% of the company’s stock.

Institutional Investors Weigh In On ServiceNow

Large investors have recently modified their holdings of the company. Clarus Group Inc. boosted its holdings in shares of ServiceNow by 368.1% in the fourth quarter. Clarus Group Inc. now owns 2,790 shares of the information technology services provider’s stock valued at $427,000 after acquiring an additional 2,194 shares in the last quarter. Marino Stram & Associates LLC grew its stake in shares of ServiceNow by 383.9% during the 4th quarter. Marino Stram & Associates LLC now owns 1,800 shares of the information technology services provider’s stock worth $276,000 after purchasing an additional 1,428 shares during the period. Sharp Wealth Advisory LLC increased its holdings in shares of ServiceNow by 400.0% in the 4th quarter. Sharp Wealth Advisory LLC now owns 1,810 shares of the information technology services provider’s stock valued at $277,000 after purchasing an additional 1,448 shares in the last quarter. Perigon Wealth Management LLC lifted its stake in shares of ServiceNow by 447.6% in the fourth quarter. Perigon Wealth Management LLC now owns 36,595 shares of the information technology services provider’s stock valued at $5,606,000 after purchasing an additional 29,912 shares during the period. Finally, Balboa Wealth Partners boosted its holdings in ServiceNow by 381.5% during the fourth quarter. Balboa Wealth Partners now owns 5,345 shares of the information technology services provider’s stock worth $819,000 after buying an additional 4,235 shares in the last quarter. 87.18% of the stock is owned by institutional investors and hedge funds.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

Positive Sentiment: Analysts and commentators highlight ServiceNow’s AI-led workflow platform as a growth driver if enterprise AI adoption continues, supporting longer‑term upside. 1 Stock-Split Stock to Buy That Could Soar
Positive Sentiment: ServiceNow completed a 5-for-1 stock split in December, boosting retail accessibility and liquidity — a structural tailwind for demand. 1 Stock-Split Stock to Buy That Could Soar
Positive Sentiment: Piper Sandler named NOW among its top software picks for 2026, signaling meaningful upside expectations from a major sell‑side shop. Here’s Why ServiceNow (NOW) Was Among Piper Sandler’s Top Picks For 2026
Positive Sentiment: Large institutional buys reported in recent quarters (e.g., Nordea, UBS additions) suggest conviction from some asset managers and provide a supportive ownership base. ServiceNow Stock (NOW) Opinions on Recent Price Drop
Neutral Sentiment: Coverage comparing enterprise AI/workflow vendors highlights ServiceNow’s exposure to the AI automation market but notes competitive differences across players — useful context but not an immediate catalyst. Who is Winning AI Workflow Automation? We Compared 4 Enterprise Stocks.
Neutral Sentiment: An integration with a smaller identity vendor (AuthID) briefly lifted that partner’s shares; partner integrations can incrementally expand use cases but are not a major standalone driver for NOW. AuthID Shares Cool Off After ServiceNow Integration
Negative Sentiment: Analyst moves and price‑target cuts (including a recent downgrade that pushed the stock to a 52‑week low) are pressuring the share price and catalyzing selling. ServiceNow (NYSE:NOW) Sets New 52-Week Low on Analyst Downgrade
Negative Sentiment: Extensive insider selling over recent months (many executive sales, few purchases) raises short‑term governance/optics concerns for some investors. ServiceNow Stock (NOW) Opinions on Recent Price Drop
Negative Sentiment: Social media and chatter about the recent dip amplify volatility — some see a buying opportunity, but short‑term momentum favors sellers. ServiceNow Stock (NOW) Opinions on Recent Price Drop

ServiceNow Company Profile

(Get Free Report)

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.