Analyzing Dogness (International) (NASDAQ:DOGZ) and Funko (NASDAQ:FNKO)

Dogness (International) (NASDAQ:DOGZ) and Funko (NASDAQ:FNKO) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, valuation, profitability, dividends, risk and earnings.

Analyst Ratings

This is a breakdown of current ratings and target prices for Dogness (International) and Funko, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Dogness (International)	1	0	0	0	1.00
Funko	1	1	1	0	2.00

Funko has a consensus price target of $4.75, suggesting a potential upside of 29.78%. Given Funko’s stronger consensus rating and higher probable upside, analysts plainly believe Funko is more favorable than Dogness (International).

Volatility and Risk

Dogness (International) has a beta of 2.63, suggesting that its stock price is 163% more volatile than the S&P 500. Comparatively, Funko has a beta of 0.54, suggesting that its stock price is 46% less volatile than the S&P 500.

Insider and Institutional Ownership

5.1% of Dogness (International) shares are held by institutional investors. Comparatively, 99.2% of Funko shares are held by institutional investors. 31.2% of Dogness (International) shares are held by insiders. Comparatively, 3.3% of Funko shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Profitability

This table compares Dogness (International) and Funko’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Dogness (International)	N/A	N/A	N/A
Funko	-7.39%	-23.66%	-7.02%

Earnings & Valuation

This table compares Dogness (International) and Funko”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Dogness (International)	$20.71 million	7.73	-$5.10 million	N/A	N/A
Funko	$928.84 million	0.22	-$14.72 million	($1.27)	-2.88

Dogness (International) has higher earnings, but lower revenue than Funko.

Summary

Dogness (International) beats Funko on 7 of the 12 factors compared between the two stocks.

About Dogness (International)

Dogness (International) Corporation, through its subsidiaries, designs, manufactures, and sells fashionable products for dogs and cats worldwide. The company provides pet leashes, pet collars, pet harnesses, and retractable leashes, as well as lanyards; gift suspenders, pet belt ribbons, laces, elastic belts, computer jacquard ribbons, and high-grade textile laces; mouth covers and pet charms; climbing hooks; and intelligent pet products, such as app-controlled pet feeders, pet water fountains, and smart pet toys, as well as pet shampoos. It also offers ribbon dyeing service and pet grooming services. It offers its products to wholesalers and retailers. The company was founded in 2003 and is headquartered in Dongguan, the People's Republic of China.

About Funko

Funko, Inc., a pop culture consumer products company, designs, sources, and distributes licensed pop culture products in the United States, Europe, and internationally. The company provides media and entertainment content, including movies, television (TV) shows, video games, music, and sports; figures, handbags, backpacks, wallets, apparel, accessories, plush products, homewares, and digital non-fungible tokens; and art prints and vinyl records, posters, soundtracks, toys, books, games, and other collectibles. It markets its products under the Pop!, Loungefly, Funko, Mystery Minis, Bitty Pop!, Funko action figures, Funko Plush, and Funko Soda brand names; and licenses its properties under the classic evergreen, movie release, current TV, and current video game categories. The company sells its products through specialty retailers, mass-market retailers, e-commerce sites, and distributors; and at specialty licensing and comic book shows, conventions, and exhibitions, as well as through its e-commerce business. Funko, Inc. was incorporated in 2017 and is headquartered in Everett, Washington.