Analysts’ Recent Ratings Updates for HubSpot (HUBS)

Several brokerages have updated their recommendations and price targets on shares of HubSpot (NYSE: HUBS) in the last few weeks:

• 1/12/2026 – HubSpot had its “buy” rating reaffirmed by analysts at Citigroup Inc..
• 1/12/2026 – HubSpot had its price target lowered by analysts at Barclays PLC from $575.00 to $525.00. They now have an “overweight” rating on the stock.
• 1/6/2026 – HubSpot had its “outperform” rating reaffirmed by analysts at UBS Group AG. They now have a $525.00 price target on the stock.
• 1/5/2026 – HubSpot is now covered by analysts at BTIG Research. They set a “buy” rating and a $500.00 price target on the stock.
• 12/16/2025 – HubSpot is now covered by analysts at BTIG Research. They set a “buy” rating and a $500.00 price target on the stock.
• 12/16/2025 – HubSpot was upgraded by analysts at BTIG Research to a “strong-buy” rating.
• 11/20/2025 – HubSpot had its price target lowered by analysts at Argus from $650.00 to $525.00. They now have a “buy” rating on the stock.

Insider Transactions at HubSpot

In related news, Director Brian Halligan sold 8,500 shares of the stock in a transaction dated Tuesday, December 16th. The shares were sold at an average price of $366.99, for a total value of $3,119,415.00. Following the completion of the transaction, the director owned 496,308 shares of the company’s stock, valued at $182,140,072.92. This represents a 1.68% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Over the last quarter, insiders sold 25,500 shares of company stock valued at $10,058,565. Company insiders own 4.00% of the company’s stock.

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.