Amazon.com (NASDAQ:AMZN) Downgraded by Wall Street Zen to “Hold”

Wall Street Zen cut shares of Amazon.com (NASDAQ:AMZN) from a buy rating to a hold rating in a research note issued to investors on Saturday morning.

AMZN has been the subject of a number of other research reports. DZ Bank reiterated a “buy” rating on shares of Amazon.com in a research report on Friday, October 31st. Evercore ISI reaffirmed an “outperform” rating on shares of Amazon.com in a research note on Monday, January 5th. Wells Fargo & Company reiterated an “overweight” rating and issued a $295.00 target price (up from $292.00) on shares of Amazon.com in a report on Tuesday, December 2nd. HSBC boosted their price target on shares of Amazon.com from $260.00 to $285.00 and gave the company a “buy” rating in a report on Friday, October 31st. Finally, Maxim Group upped their price target on shares of Amazon.com from $272.00 to $280.00 and gave the company a “buy” rating in a research report on Friday, October 31st. One research analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and four have given a Hold rating to the stock. According to data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and a consensus price target of $295.23.

Amazon.com Price Performance

NASDAQ AMZN opened at $247.38 on Friday. The stock has a market capitalization of $2.64 trillion, a P/E ratio of 34.94, a P/E/G ratio of 1.55 and a beta of 1.37. Amazon.com has a 1 year low of $161.38 and a 1 year high of $258.60. The business’s fifty day moving average is $233.22 and its two-hundred day moving average is $227.83. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, topping the consensus estimate of $1.57 by $0.38. The business had revenue of $180.17 billion during the quarter, compared to analyst estimates of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The company’s revenue was up 13.4% compared to the same quarter last year. During the same period last year, the company posted $1.43 EPS. On average, research analysts forecast that Amazon.com will post 6.31 earnings per share for the current fiscal year.

Insider Transactions at Amazon.com

In other news, Director Jonathan Rubinstein sold 8,173 shares of Amazon.com stock in a transaction dated Friday, October 31st. The stock was sold at an average price of $250.03, for a total transaction of $2,043,495.19. Following the completion of the sale, the director directly owned 80,030 shares in the company, valued at $20,009,900.90. The trade was a 9.27% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, CEO Matthew S. Garman sold 17,768 shares of the business’s stock in a transaction that occurred on Friday, November 21st. The shares were sold at an average price of $216.90, for a total value of $3,853,879.20. Following the completion of the sale, the chief executive officer directly owned 6,273 shares of the company’s stock, valued at approximately $1,360,613.70. The trade was a 73.91% decrease in their position. The SEC filing for this sale provides additional information. Over the last ninety days, insiders have sold 79,734 shares of company stock valued at $18,534,017. Corporate insiders own 9.70% of the company’s stock.

Institutional Trading of Amazon.com

A number of institutional investors have recently added to or reduced their stakes in the business. Fairway Wealth LLC increased its position in Amazon.com by 113.2% during the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after buying an additional 60 shares during the last quarter. Sellwood Investment Partners LLC acquired a new stake in shares of Amazon.com in the third quarter worth about $27,000. Carderock Capital Management Inc. bought a new stake in shares of Amazon.com during the 2nd quarter worth about $27,000. Maryland Capital Advisors Inc. increased its holdings in shares of Amazon.com by 81.9% during the 2nd quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock valued at $46,000 after acquiring an additional 95 shares during the last quarter. Finally, Ryan Investment Management Inc. acquired a new position in shares of Amazon.com during the 2nd quarter valued at about $48,000. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon is preparing a Walmart‑style, 225,000 sq. ft. “big‑box” store near Chicago that would combine in‑person retail with e‑commerce fulfillment—an execution play that could broaden margins and omnichannel reach. Amazon’s latest store concept is a Walmart-style supercenter
• Positive Sentiment: Amazon Pharmacy added Novo Nordisk’s oral Wegovy pill (insurance and cash options), expanding pharmacy revenue and recurring prescription flows—a near‑term revenue and margin catalyst for the pharmacy business. Amazon Pharmacy starts offering Novo Nordisk’s Wegovy weight-loss pill
• Positive Sentiment: AWS momentum is reviving the AI narrative—analysts point to accelerating AWS revenue, a large backlog and stronger AI demand that could drive margin expansion and re‑rate the stock. Will Accelerating AWS Revenue Growth Drive AMZN Stock’s 2026 Rally?
• Positive Sentiment: Broad analyst support and higher price targets (multiple firms reiterating Outperform/Buy and lifting targets) are underpinning investor sentiment ahead of earnings. Amazon Starts 2026 Strong—What It Could Mean for the Year
• Neutral Sentiment: Television and media bullishness: high‑profile investors/commentators (e.g., Jim Cramer) are publicly optimistic about AMZN’s upside in 2026—supports momentum but is sentiment‑driven. Jim Cramer Says He Is “Looking for Amazon to Put Up Much Bigger Gains in 2026”
• Neutral Sentiment: Regulatory tail risk eased somewhat after reports the EU digital rule overhaul will not impose the strictest new measures on big tech—reduces a headline regulatory overhang. Big Tech spared strict rules in EU digital rule overhaul
• Negative Sentiment: Market noise from reports that Amazon may announce layoffs has pressured the stock at times; a formal announcement would be a near‑term negative catalyst despite potential cost savings. Amazon Stock (AMZN) Slips on Layoff Expectations
• Negative Sentiment: Significant insider selling headlines and scrutiny of employee productivity/RTO initiatives may create perception issues; heavy insider sales can be viewed unfavorably by some investors. Amazon Stock (AMZN) Opinions on AWS Growth and AI Investments (insider selling summary)
• Negative Sentiment: Merchant complaints about an Amazon AI tool creating orders without sellers’ knowledge surfaced—possible reputational/operational risk if not addressed. Amazon AI tool blindsides merchants by offering products without their knowledge

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.