Purus Wealth Management LLC Takes Position in Salesforce Inc. $CRM

Purus Wealth Management LLC bought a new position in shares of Salesforce Inc. (NYSE:CRM) in the third quarter, according to the company in its most recent filing with the SEC. The firm bought 2,362 shares of the CRM provider’s stock, valued at approximately $560,000.

Several other institutional investors have also recently added to or reduced their stakes in the company. Painted Porch Advisors LLC increased its holdings in shares of Salesforce by 260.0% during the second quarter. Painted Porch Advisors LLC now owns 90 shares of the CRM provider’s stock worth $25,000 after buying an additional 65 shares in the last quarter. Evolution Wealth Management Inc. bought a new stake in Salesforce during the 2nd quarter worth approximately $27,000. CBIZ Investment Advisory Services LLC increased its holdings in Salesforce by 314.8% during the 1st quarter. CBIZ Investment Advisory Services LLC now owns 112 shares of the CRM provider’s stock valued at $30,000 after purchasing an additional 85 shares in the last quarter. Christopher J. Hasenberg Inc boosted its stake in Salesforce by 383.3% in the second quarter. Christopher J. Hasenberg Inc now owns 116 shares of the CRM provider’s stock worth $32,000 after purchasing an additional 92 shares in the last quarter. Finally, Maseco LLP bought a new stake in shares of Salesforce during the second quarter worth $34,000. 80.43% of the stock is owned by institutional investors.

Insider Buying and Selling

In other Salesforce news, CEO Marc Benioff sold 122 shares of the firm’s stock in a transaction that occurred on Monday, November 3rd. The stock was sold at an average price of $259.00, for a total value of $31,598.00. Following the completion of the transaction, the chief executive officer directly owned 11,911,571 shares in the company, valued at $3,085,096,889. This trade represents a 0.00% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, Director G Mason Morfit bought 96,000 shares of the stock in a transaction that occurred on Friday, December 5th. The shares were purchased at an average price of $260.58 per share, for a total transaction of $25,015,680.00. Following the completion of the acquisition, the director owned 2,994,509 shares of the company’s stock, valued at $780,309,155.22. The trade was a 3.31% increase in their position. Additional details regarding this purchase are available in the official SEC disclosure. Insiders sold a total of 155,034 shares of company stock worth $36,726,584 in the last three months. Insiders own 3.00% of the company’s stock.

Analyst Ratings Changes

A number of research analysts recently issued reports on CRM shares. Arete Research raised Salesforce to a “strong-buy” rating in a report on Thursday, December 11th. Needham & Company LLC restated a “buy” rating and issued a $400.00 price objective on shares of Salesforce in a research report on Thursday, December 4th. Royal Bank Of Canada upped their target price on shares of Salesforce from $250.00 to $290.00 and gave the stock a “sector perform” rating in a research report on Monday. Evercore ISI lowered their price target on shares of Salesforce from $360.00 to $340.00 and set an “outperform” rating for the company in a report on Thursday, December 4th. Finally, Weiss Ratings restated a “hold (c)” rating on shares of Salesforce in a research report on Monday, December 29th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-nine have assigned a Buy rating, thirteen have issued a Hold rating and one has given a Sell rating to the company. According to MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average price target of $327.74.

Salesforce News Summary

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: MarketBeat highlighted five reasons to buy-and-hold CRM for 2026, arguing Salesforce has an attractive AI/cloud runway that could make it a top trade this year. MarketBeat: Five reasons to buy-and-hold CRM
• Positive Sentiment: The Motley Fool and 247WallStreet pieces both profile Salesforce as underappreciated on AI upside — suggesting the market hasn’t fully priced in its “agentic AI” roadmap or potential enterprise expansion. These narratives support a longer-term bullish case. Fool: Should you forget Palantir and buy these 2 tech stocks? 247WallSt: 2 Stocks That Don’t Have Enough AI Priced In
• Positive Sentiment: Analyst consensus remains constructive — AmericanBankingNews reports an average recommendation of “Moderate Buy.” That supports investor confidence despite recent weakness. Salesforce receives average recommendation of “Moderate Buy”
• Neutral Sentiment: Jim Cramer has Salesforce on his radar, drawing attention to the company amid sector turmoil; coverage like this can add visibility but is not a direct catalyst. Jim Cramer Discusses Salesforce (CRM)’s Business
• Neutral Sentiment: The Globe and Mail highlighted a Zacks feature that mentions Salesforce alongside Adobe as notable ideas — more media/analyst attention that reinforces the stock’s profile. Zacks Investment Ideas feature highlights: Adobe and Salesforce
• Negative Sentiment: Yahoo Finance flags that Salesforce’s AI revenue base is still small and that rising API costs could pressure margins — that raises the risk that the company’s margin story may be weaker than investors expect. Did Salesforce’s Small AI Revenue Base and Higher API Costs Just Recast Its Margin Story?
• Negative Sentiment: Zacks and other outlets emphasize CRM’s ~18–20% drop over the past year — headline pieces questioning whether the stock is still a hold add selling pressure and keep sentiment cautious. Salesforce Plunges 20% in a Year
• Negative Sentiment: Short news blurbs (MSN/headlines) noting that CRM is sinking while broader markets gain amplify the perception of underperformance versus peers. Salesforce.com (CRM) stock sinks as market gains

Salesforce Trading Down 0.2%

NYSE:CRM opened at $260.03 on Friday. The stock has a market capitalization of $243.65 billion, a PE ratio of 34.72, a price-to-earnings-growth ratio of 1.94 and a beta of 1.26. Salesforce Inc. has a fifty-two week low of $221.96 and a fifty-two week high of $367.09. The company has a debt-to-equity ratio of 0.14, a current ratio of 0.98 and a quick ratio of 0.98. The business’s 50-day simple moving average is $250.32 and its 200-day simple moving average is $251.68.

Salesforce (NYSE:CRM) last issued its quarterly earnings data on Wednesday, December 3rd. The CRM provider reported $3.25 EPS for the quarter, topping analysts’ consensus estimates of $2.86 by $0.39. The business had revenue of $10.26 billion for the quarter, compared to analyst estimates of $10.27 billion. Salesforce had a net margin of 17.91% and a return on equity of 14.41%. The firm’s quarterly revenue was up 9.1% on a year-over-year basis. During the same period last year, the business posted $2.41 earnings per share. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. Sell-side analysts expect that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Thursday, January 8th. Shareholders of record on Thursday, December 18th were paid a $0.416 dividend. This represents a $1.66 annualized dividend and a yield of 0.6%. The ex-dividend date was Thursday, December 18th. Salesforce’s payout ratio is presently 22.16%.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.