Roku (NASDAQ:ROKU) CAO Sells $79,490.16 in Stock

Roku, Inc. (NASDAQ:ROKU) CAO Matthew Banks sold 729 shares of the business’s stock in a transaction that occurred on Friday, January 2nd. The shares were sold at an average price of $109.04, for a total value of $79,490.16. Following the completion of the transaction, the chief accounting officer owned 5,825 shares of the company’s stock, valued at $635,158. This represents a 11.12% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through this link.

Roku Stock Down 1.3%

Roku stock opened at $108.86 on Friday. Roku, Inc. has a twelve month low of $52.43 and a twelve month high of $116.66. The company has a 50 day moving average of $104.04 and a 200-day moving average of $96.96. The stock has a market capitalization of $16.08 billion, a PE ratio of -544.27 and a beta of 1.95.

Roku (NASDAQ:ROKU) last released its quarterly earnings results on Thursday, October 30th. The company reported $0.16 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.07 by $0.09. The firm had revenue of $1.21 billion for the quarter, compared to the consensus estimate of $1.21 billion. Roku had a negative return on equity of 1.08% and a negative net margin of 0.61%.The company’s revenue for the quarter was up 14.0% on a year-over-year basis. During the same quarter last year, the business posted ($0.06) EPS. Equities analysts anticipate that Roku, Inc. will post -0.3 EPS for the current fiscal year.

Institutional Investors Weigh In On Roku

Several hedge funds have recently added to or reduced their stakes in ROKU. Vanguard Group Inc. grew its position in shares of Roku by 2.5% in the third quarter. Vanguard Group Inc. now owns 12,998,674 shares of the company’s stock valued at $1,301,557,000 after purchasing an additional 322,858 shares during the last quarter. Acadian Asset Management LLC boosted its stake in Roku by 41.2% in the 2nd quarter. Acadian Asset Management LLC now owns 2,691,643 shares of the company’s stock valued at $236,545,000 after purchasing an additional 785,864 shares during the period. AQR Capital Management LLC boosted its stake in Roku by 275.5% in the 3rd quarter. AQR Capital Management LLC now owns 2,586,125 shares of the company’s stock valued at $258,897,000 after purchasing an additional 1,897,407 shares during the period. Tableaux LLC acquired a new position in Roku in the 2nd quarter valued at $1,746,000. Finally, Holocene Advisors LP increased its position in Roku by 352.3% during the 3rd quarter. Holocene Advisors LP now owns 1,650,448 shares of the company’s stock worth $165,259,000 after buying an additional 1,285,585 shares during the period. Institutional investors and hedge funds own 86.30% of the company’s stock.

Key Headlines Impacting Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Evercore upgraded Roku to Outperform (analyst Mark Mahaney) and published a note implying roughly 31% upside, giving bullish validation from a major sell‑side shop that can attract momentum buyers. Roku Stock Can Rise Another 31%, Analyst Says
• Positive Sentiment: Arete Research raised its rating from Neutral to Buy and boosted its price target to $132 (up from $73), increasing analyst conviction and providing a higher benchmark for investors. Arete Research upgrade (coverage)
• Positive Sentiment: Product distribution: Roku CEO said the company will expand its $2.99/month ad‑free channel “Howdy” to other platforms, signaling a push to grow subscription revenue and broaden the channel’s addressable market beyond Roku devices. That distribution strategy can lift recurring revenue if uptake scales. Roku’s $3 streaming service Howdy will be coming to other platforms, CEO says
• Neutral Sentiment: Roku’s CEO discussed a new $3/month ad‑free streamer and predicted an industry milestone — a “100% AI‑generated hit movie” within three years. This highlights strategy and AI experimentation but is speculative and unlikely to meaningfully change near‑term financials. Roku CEO Talks New $3/Month Ad-Free Streamer
• Negative Sentiment: Insider selling: Roku executives (including CAO Matthew Banks) disclosed share sales in early January, reducing insider holdings — a signal some investors view as negative governance/conviction information. Matthew C. Banks Form 4
• Negative Sentiment: Market reaction: despite upgrades and product news, the stock is trading down as investors weigh near‑term ad‑revenue execution, subscription monetization cadence, and the insider sales — creating cautious positioning. Roku Trading Down After Insider Selling

Analyst Ratings Changes

Several research analysts recently commented on the stock. Arete Research set a $132.00 target price on shares of Roku and gave the stock a “buy” rating in a report on Monday. Benchmark reaffirmed a “buy” rating on shares of Roku in a research report on Monday, October 27th. Wedbush increased their price target on Roku from $115.00 to $130.00 and gave the company an “outperform” rating in a research report on Thursday, December 11th. Morgan Stanley set a $135.00 price target on Roku and gave the stock an “overweight” rating in a research report on Tuesday, December 16th. Finally, UBS Group increased their price objective on Roku from $95.00 to $103.00 and gave the company a “neutral” rating in a report on Monday, November 3rd. Twenty-three equities research analysts have rated the stock with a Buy rating, five have issued a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $118.12.

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.