Reviewing NPK International (NYSE:NPKI) & HubSpot (NYSE:HUBS)

HubSpot (NYSE:HUBS) and NPK International (NYSE:NPKI) are both computer and technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, risk, earnings, profitability, dividends, valuation and institutional ownership.

Analyst Ratings

This is a summary of current recommendations for HubSpot and NPK International, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
HubSpot	1	3	29	1	2.88
NPK International	0	1	3	0	2.75

HubSpot currently has a consensus target price of $614.26, suggesting a potential upside of 64.70%. NPK International has a consensus target price of $14.17, suggesting a potential upside of 14.11%. Given HubSpot’s stronger consensus rating and higher possible upside, equities analysts plainly believe HubSpot is more favorable than NPK International.

Insider and Institutional Ownership

90.4% of HubSpot shares are owned by institutional investors. Comparatively, 80.8% of NPK International shares are owned by institutional investors. 4.0% of HubSpot shares are owned by company insiders. Comparatively, 4.9% of NPK International shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares HubSpot and NPK International’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
HubSpot	-0.12%	1.21%	0.64%
NPK International	12.74%	9.93%	8.26%

Valuation & Earnings

This table compares HubSpot and NPK International”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
HubSpot	$2.63 billion	7.44	$4.63 million	($0.08)	-4,662.06
NPK International	$217.49 million	4.82	-$150.26 million	$0.38	32.67

HubSpot has higher revenue and earnings than NPK International. HubSpot is trading at a lower price-to-earnings ratio than NPK International, indicating that it is currently the more affordable of the two stocks.

Risk and Volatility

HubSpot has a beta of 1.46, indicating that its stock price is 46% more volatile than the S&P 500. Comparatively, NPK International has a beta of 1.24, indicating that its stock price is 24% more volatile than the S&P 500.

Summary

HubSpot beats NPK International on 9 of the 15 factors compared between the two stocks.

About HubSpot

HubSpot, Inc., together with its subsidiaries, provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes Marketing Hub, a toolset for marketing automation and email, social media, SEO, and reporting and analytics; Sales Hub offers email templates and tracking, conversations and live chat, meeting and call scheduling, lead and website visit alerts, lead scoring, sales automation, pipeline management, quoting, forecasting, and reporting; Service Hub, a service software designed to help businesses manage, respond, and connect with customers; and Content Management Systems Hub enables businesses to create new and edit existing web content. It offers Operations Hub, which is designed to unify customer data, automate business processes, data cleanup, and provide customer insights and connections; and Commerce Hub, a B2B commerce suite. In addition, the company provides professional services to educate and train customers on how to utilize its CRM platform; and customer success, as well as phone and/or email and chat-based support services. It serves mid-market business-to-business companies. The company was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.

About NPK International

NPK International Inc. provides products, rentals, and services primarily to the oil and natural gas exploration and production (E&P) industry. It operates through two segments, Fluids Systems and Industrial Solutions. The Fluids Systems segment provides drilling, completion, and stimulation fluids products and related technical services to customers primarily in the North America, Europe, the Middle East, and Africa, as well as other countries in the Asia Pacific and Latin America. The Industrial Solutions segment offers composite matting system rentals utilized for temporary worksite access; related site construction and services to customers in various markets, including power transmission, E&P, pipeline, renewable energy, petrochemical, construction, and other industries primarily in the United States and Europe; recyclable composite mats to customers worldwide; and access road construction, site planning and preparation, environmental protection, erosion control, and site restoration services. The company was formerly known as Newpark Resources, Inc. and changed its name to NPK International Inc. in December 2024. The company was incorporated in 1932 and is headquartered in The Woodlands, Texas.