Direct Digital (NASDAQ:DRCT) Shares Scheduled to Reverse Split on Monday, January 12th

Direct Digital Holdings, Inc. (NASDAQ:DRCT)’s stock is going to reverse split before the market opens on Monday, January 12th. The 1-55 reverse split was announced on Thursday, January 8th. The number of shares owned by shareholders will be adjusted after the closing bell on Friday, January 9th.

Direct Digital Price Performance

NASDAQ DRCT traded down $0.00 during mid-day trading on Thursday, reaching $0.05. The stock had a trading volume of 30,063,285 shares, compared to its average volume of 15,593,734. The stock has a market cap of $1.51 million, a PE ratio of -0.04 and a beta of 6.00. Direct Digital has a 1 year low of $0.04 and a 1 year high of $2.61. The company has a fifty day moving average price of $0.14 and a 200 day moving average price of $0.34.

Direct Digital (NASDAQ:DRCT) last released its quarterly earnings data on Wednesday, November 12th. The company reported ($0.24) EPS for the quarter, missing the consensus estimate of ($0.16) by ($0.08). The company had revenue of $7.98 million during the quarter, compared to the consensus estimate of $14.50 million. As a group, equities research analysts expect that Direct Digital will post -1.91 earnings per share for the current year.

Wall Street Analysts Forecast Growth

Separately, Weiss Ratings reaffirmed a “sell (e+)” rating on shares of Direct Digital in a report on Wednesday, October 8th. One equities research analyst has rated the stock with a Buy rating, one has issued a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, the company presently has an average rating of “Hold” and a consensus target price of $6.00.

Institutional Trading of Direct Digital

A hedge fund recently raised its stake in Direct Digital stock. XTX Topco Ltd grew its stake in shares of Direct Digital Holdings, Inc. (NASDAQ:DRCT) by 252.6% during the second quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 53,787 shares of the company’s stock after buying an additional 38,534 shares during the period. XTX Topco Ltd owned 0.28% of Direct Digital worth $30,000 at the end of the most recent reporting period. 4.02% of the stock is owned by hedge funds and other institutional investors.

About Direct Digital

Direct Digital Holdings, Inc (NASDAQ: DRCT) is a provider of cloud-based marketing software and services tailored to mortgage lenders and real estate professionals. The company’s integrated platform is designed to help its clients generate, nurture and convert leads through customer relationship management (CRM), automated marketing campaigns, customizable websites and digital content delivery. By combining proprietary tools with expert support, Direct Digital enables users to streamline workflows, improve customer engagement and drive growth in competitive markets.

The company’s flagship offerings include a CRM system that centralizes prospect and client data, marketing automation that triggers timely email and digital campaigns, and website solutions that are optimized for lead capture and search-engine visibility.