Harley-Davidson (NYSE:HOG) and Volcon (NASDAQ:EMPD) Head-To-Head Review

Volcon (NASDAQ:EMPD) and Harley-Davidson (NYSE:HOG) are both auto/tires/trucks companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, earnings, profitability, institutional ownership, dividends, analyst recommendations and valuation.

Profitability

This table compares Volcon and Harley-Davidson’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Volcon	-1,758.79%	-27.36%	-23.81%
Harley-Davidson	11.37%	15.19%	4.28%

Earnings and Valuation

This table compares Volcon and Harley-Davidson”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Volcon	$4.04 million	42.28	-$45.51 million	($15.42)	-0.30
Harley-Davidson	$4.66 billion	0.53	$455.36 million	$4.12	5.07

Harley-Davidson has higher revenue and earnings than Volcon. Volcon is trading at a lower price-to-earnings ratio than Harley-Davidson, indicating that it is currently the more affordable of the two stocks.

Risk and Volatility

Volcon has a beta of -0.61, indicating that its stock price is 161% less volatile than the S&P 500. Comparatively, Harley-Davidson has a beta of 1.37, indicating that its stock price is 37% more volatile than the S&P 500.

Insider & Institutional Ownership

85.1% of Harley-Davidson shares are owned by institutional investors. 0.1% of Volcon shares are owned by insiders. Comparatively, 0.9% of Harley-Davidson shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Analyst Recommendations

This is a summary of recent recommendations for Volcon and Harley-Davidson, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Volcon	1	0	0	1	2.50
Harley-Davidson	1	6	2	0	2.11

Harley-Davidson has a consensus price target of $27.88, suggesting a potential upside of 33.53%. Given Harley-Davidson’s higher probable upside, analysts plainly believe Harley-Davidson is more favorable than Volcon.

Summary

Harley-Davidson beats Volcon on 12 of the 15 factors compared between the two stocks.

About Volcon

Volcon, Inc. develops, manufactures, and sells electric off road powersport vehicles in the United States. It provides electric two and four-wheel motorcycles, and utility terrain vehicles through its dealers. The company also offers a line of upgrades and accessories. Its products are designed for family off-road adventures, and work on the farm and fun transport around private land applications. The company was formerly known as Frog ePowersports, Inc. and changed its name to Volcon, Inc. in October 2020. Volcon, Inc. was incorporated in 2020 and is based in Round Rock, Texas.

About Harley-Davidson

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.