CMG Holdings Group (OTCMKTS:CMGO – Get Free Report) and System1 (NYSE:SST – Get Free Report) are both small-cap business services companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, earnings, risk, analyst recommendations, institutional ownership, dividends and valuation.
Institutional and Insider Ownership
87.5% of System1 shares are owned by institutional investors. 3.3% of CMG Holdings Group shares are owned by insiders. Comparatively, 13.2% of System1 shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Analyst Recommendations
This is a summary of recent ratings and recommmendations for CMG Holdings Group and System1, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| CMG Holdings Group | 0 | 0 | 0 | 0 | 0.00 |
| System1 | 1 | 0 | 1 | 0 | 2.00 |
Profitability
This table compares CMG Holdings Group and System1’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| CMG Holdings Group | N/A | N/A | N/A |
| System1 | -22.78% | -109.87% | -15.60% |
Risk & Volatility
CMG Holdings Group has a beta of -0.27, meaning that its stock price is 127% less volatile than the S&P 500. Comparatively, System1 has a beta of 1.52, meaning that its stock price is 52% more volatile than the S&P 500.
Earnings & Valuation
This table compares CMG Holdings Group and System1″s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| CMG Holdings Group | $2.04 million | 0.00 | -$120,000.00 | N/A | N/A |
| System1 | $343.92 million | 0.13 | -$74.67 million | ($8.53) | -0.51 |
CMG Holdings Group has higher earnings, but lower revenue than System1.
Summary
System1 beats CMG Holdings Group on 7 of the 11 factors compared between the two stocks.
About CMG Holdings Group
CMG Holdings Group, Inc., a marketing communications company, operates organizations in the alternative advertising, digital media, experiential and interactive marketing, and entertainment industries in the United States. It operates through XA The Experiential Agency, Inc.; and CMG Holding Group segments. The company is involved in the production and promotion, event design, sponsorship evaluation, negotiation and activation, talent buying, show production, stage and set design, and data analysis and management activities. It also offers branding and design services, such as graphic, industrial and package designs across traditional and new media, public relations, social media, media development and relations, and interactive marketing platforms to provide its clients with customary private digital media networks for the design and development of individual broadcasting digital media channels, as well as to sell, promote, and enhance their digital media video content through mobile, online, and social mediums. In addition, the company develops, manages, and executes sales promotion programs. It serves clients operating in the marketing communication industry. The company was formerly known as CMG Holdings, Inc. and changed its name to CMG Holdings Group, Inc. in October 2011. CMG Holdings Group, Inc. was founded in 2002 and is based in Chicago, Illinois.
About System1
System1, Inc. provides omnichannel customer acquisition platform services through its proprietary responsive acquisition marketing platform in the United States, the United Kingdom, Canada, the Netherlands, and internationally. It operates through two segments: Owned and Operated Advertising, and Partner Network. The company engages in the provision of acquiring traffic to its owned and operated websites, as well as revenue-sharing arrangements and related services. It also operates MapQuest, a web-based navigation service that delivers turn-by-turn direction services to users; Info.com, a metasearch engine that consumers can use to search for relevant information; HowStuffWorks, a commercial website focused on helping people solve problems in their daily lives by using various types of digital media to easily breakdown and explain complex concepts, topics, terminology and mechanisms; Startpage, a private search engine that allows users to browse and search the Internet in complete privacy; and CouponFollow for coupon destinations for online shoppers, as well as ActiveBeat and Infospace. In addition, the company provides antivirus software solutions, which offers customers a single packaged solution that provides protection and reporting to the end users. The company is based in Los Angeles, California.
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