Alphabet (NASDAQ:GOOGL – Get Free Report) had its price target hoisted by research analysts at Citizens Jmp from $340.00 to $385.00 in a research report issued to clients and investors on Wednesday,Benzinga reports. The brokerage currently has a “market outperform” rating on the information services provider’s stock. Citizens Jmp’s price target suggests a potential upside of 22.67% from the stock’s current price.
Several other brokerages have also recently weighed in on GOOGL. DZ Bank reissued a “buy” rating on shares of Alphabet in a research report on Thursday, November 20th. Wells Fargo & Company upped their target price on shares of Alphabet from $236.00 to $268.00 and gave the company an “equal weight” rating in a report on Thursday, October 30th. Oppenheimer raised their price target on Alphabet from $270.00 to $300.00 and gave the company an “outperform” rating in a report on Monday, October 20th. Daiwa Capital Markets lifted their price target on Alphabet from $233.00 to $333.00 and gave the company a “buy” rating in a report on Thursday, November 6th. Finally, Royal Bank Of Canada reaffirmed a “buy” rating and set a $315.00 target price on shares of Alphabet in a report on Tuesday, December 2nd. Four analysts have rated the stock with a Strong Buy rating, forty-one have issued a Buy rating and six have given a Hold rating to the stock. According to data from MarketBeat, Alphabet currently has an average rating of “Moderate Buy” and an average target price of $317.76.
Read Our Latest Research Report on Alphabet
Alphabet Trading Up 0.1%
Alphabet (NASDAQ:GOOGL – Get Free Report) last issued its earnings results on Wednesday, October 29th. The information services provider reported $2.87 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $2.29 by $0.58. The business had revenue of $102.35 billion for the quarter, compared to analysts’ expectations of $99.90 billion. Alphabet had a net margin of 32.23% and a return on equity of 35.00%. As a group, research analysts forecast that Alphabet will post 8.9 EPS for the current year.
Insider Activity at Alphabet
In other news, CEO Sundar Pichai sold 32,500 shares of the company’s stock in a transaction dated Monday, December 15th. The shares were sold at an average price of $299.80, for a total value of $9,743,500.00. Following the sale, the chief executive officer owned 2,239,619 shares in the company, valued at approximately $671,437,776.20. This represents a 1.43% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, Director John L. Hennessy sold 600 shares of the company’s stock in a transaction that occurred on Monday, December 15th. The shares were sold at an average price of $308.19, for a total value of $184,914.00. Following the sale, the director directly owned 3,916 shares in the company, valued at approximately $1,206,872.04. This represents a 13.29% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last three months, insiders have sold 192,585 shares of company stock valued at $56,223,739. 11.55% of the stock is currently owned by corporate insiders.
Institutional Investors Weigh In On Alphabet
Several large investors have recently added to or reduced their stakes in the stock. Brighton Jones LLC lifted its stake in shares of Alphabet by 3.9% in the 4th quarter. Brighton Jones LLC now owns 110,330 shares of the information services provider’s stock worth $20,886,000 after acquiring an additional 4,110 shares during the period. Revolve Wealth Partners LLC grew its holdings in shares of Alphabet by 3.5% during the fourth quarter. Revolve Wealth Partners LLC now owns 14,930 shares of the information services provider’s stock valued at $2,826,000 after buying an additional 506 shares in the last quarter. United Bank lifted its position in shares of Alphabet by 2.1% in the first quarter. United Bank now owns 45,084 shares of the information services provider’s stock worth $6,972,000 after purchasing an additional 910 shares in the last quarter. Kovitz Investment Group Partners LLC grew its holdings in shares of Alphabet by 32.2% during the 1st quarter. Kovitz Investment Group Partners LLC now owns 1,932,813 shares of the information services provider’s stock valued at $298,890,000 after acquiring an additional 470,367 shares in the last quarter. Finally, Trexquant Investment LP bought a new stake in shares of Alphabet in the 1st quarter valued at approximately $2,345,000. 40.03% of the stock is owned by institutional investors and hedge funds.
Alphabet News Roundup
Here are the key news stories impacting Alphabet this week:
- Positive Sentiment: AI momentum: Coverage highlights Gemini model gains and an “AI renaissance” that is improving search economics and new monetization paths — a primary driver of bullish investor sentiment. Google’s AI Renaissance (Growth Story is Far from Over)
- Positive Sentiment: Cloud strength: Multiple pieces call out Google Cloud’s >30% growth and accelerating enterprise demand, which reduces dependency on ads and supports revenue diversification. Ranking the Best “Magnificent Seven” Stocks to Buy for 2026
- Positive Sentiment: Analyst upgrades / price‑target upside: MarketBeat and others list GOOGL among the most‑upgraded names, with many analysts implying ~20%+ upside — flows and upgraded forecasts can prop the stock. The 5 Most Upgraded Stocks from 2025
- Neutral Sentiment: Renewable / infrastructure moves: Alphabet’s purchase of Intersect (renewable developer) and other energy focus address data‑center power needs — strategically relevant but longer‑dated for EPS impact. Google buys renewable energy project developer Intersect
- Neutral Sentiment: Valuation / positioning: Some analysts say GOOGL is being re‑priced from an ad stock to an AI/cloud growth stock; that supports higher multiples but raises the bar for future execution. Alphabet Stock is Starting to Get Cheap Again After Dipping in December
- Negative Sentiment: Insider selling: John Kent Walker sold ~17,829 shares (~$5.6M) on Dec. 30 — a notable reduction in a senior exec’s stake that can be read as a small overhang on sentiment. Alphabet Insider Sells $5,614,173.81 in Stock
- Negative Sentiment: High AI capex scrutiny: Analysts warn heavy spending on AI infrastructure across the hyperscalers could pressure near‑term free cash flow and margins, a risk investors are watching closely. Buy Stock in the Mag 7 Hyperscalers or Are They Spending Too Much?
- Negative Sentiment: Regulatory/legal noise: Reports of DOJ interest in big tech DEI policies add another potential headline risk that could weigh sentiment if it escalates. Trump’s Justice Department probes Google
About Alphabet
Alphabet Inc is the holding company created in 2015 to organize Google and a portfolio of businesses developing technologies beyond Google’s core internet services. Its principal operations are led by Google, which builds and operates consumer-facing products such as Google Search, YouTube, Android, Chrome, Gmail, Google Maps and Google Workspace, as well as advertising platforms (Google Ads and AdSense) that historically generate the majority of its revenue. Google also develops consumer hardware (Pixel phones, Nest smart-home devices, Chromecast) and developer and distribution platforms such as Google Play.
Beyond Google’s consumer and advertising businesses, Alphabet invests in enterprise and infrastructure offerings through Google Cloud, which provides cloud computing, data analytics and productivity services to businesses and institutions.
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