Weekly Investment Analysts’ Ratings Updates for Southern (SO)

Several analysts have recently updated their ratings and price targets for Southern (NYSE: SO):

• 12/17/2025 – Southern had its price target lowered by analysts at UBS Group AG from $98.00 to $94.00. They now have a “neutral” rating on the stock.
• 12/15/2025 – Southern had its price target lowered by analysts at Jefferies Financial Group Inc. from $104.00 to $93.00. They now have a “neutral” rating on the stock.
• 12/15/2025 – Southern had its price target lowered by analysts at JPMorgan Chase & Co. from $104.00 to $93.00. They now have a “neutral” rating on the stock.
• 12/12/2025 – Southern had its price target lowered by analysts at Royal Bank Of Canada from $107.00 to $99.00. They now have a “sector perform” rating on the stock.
• 12/12/2025 – Southern had its price target lowered by analysts at KeyCorp from $87.00 to $76.00. They now have an “underweight” rating on the stock.
• 12/11/2025 – Southern had its “buy” rating reaffirmed by analysts at Cowen Inc.
• 12/11/2025 – Southern had its price target lowered by analysts at Mizuho from $97.00 to $88.00. They now have a “neutral” rating on the stock.
• 12/6/2025 – Southern was downgraded by analysts at Wall Street Zen from a “hold” rating to a “sell” rating.
• 11/25/2025 – Southern had its “hold” rating reaffirmed by analysts at Jefferies Financial Group Inc..
• 11/20/2025 – Southern had its “underperform” rating reaffirmed by analysts at Morgan Stanley. They now have a $97.00 price target on the stock.
• 11/20/2025 – Southern had its price target lowered by analysts at Barclays PLC from $98.00 to $91.00. They now have an “equal weight” rating on the stock.
• 11/15/2025 – Southern was upgraded by analysts at Wall Street Zen from a “sell” rating to a “hold” rating.
• 11/6/2025 – Southern was downgraded by analysts at The Goldman Sachs Group, Inc. from a “buy” rating to a “neutral” rating. They now have a $98.00 price target on the stock.
• 10/28/2025 – Southern was upgraded by analysts at Royal Bank Of Canada to a “hold” rating.
• 10/27/2025 – Southern is now covered by analysts at Wells Fargo & Company. They set an “equal weight” rating and a $97.00 price target on the stock.
• 10/27/2025 – Southern is now covered by analysts at Royal Bank Of Canada. They set a “sector perform” rating and a $107.00 price target on the stock.
• 10/27/2025 – Southern is now covered by analysts at Wells Fargo & Company. They set an “equal weight” rating and a $97.00 price target on the stock.

Southern Announces Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Monday, December 8th. Stockholders of record on Monday, November 17th were given a $0.74 dividend. This represents a $2.96 dividend on an annualized basis and a dividend yield of 3.4%. The ex-dividend date was Monday, November 17th. Southern’s dividend payout ratio (DPR) is currently 73.27%.

Southern Company (NYSE: SO) is an Atlanta-based energy holding company that provides electric and gas utility services and owns power generation assets across the United States. Founded in 1945, the company operates a portfolio of regulated electric utilities and affiliated businesses that generate, transmit and distribute electricity to residential, commercial and industrial customers.

Southern’s principal regulated electric subsidiaries include Georgia Power, Alabama Power and Mississippi Power, which serve large portions of the southeastern United States.