Amazon.com (NASDAQ:AMZN) Shares Up 1.6% – What’s Next?

Amazon.com, Inc. (NASDAQ:AMZN)’s stock price was up 1.6% on Tuesday . The company traded as high as $232.45 and last traded at $232.14. Approximately 28,729,593 shares were traded during trading, a decline of 36% from the average daily volume of 44,964,270 shares. The stock had previously closed at $228.43.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Wall Street bullish — multiple firms (JPMorgan, BMO, Cowen and others) are raising targets into the ~$300 area and highlighting AWS, AI monetization and margin discipline as the primary drivers for 2026 upside. Amazon’s 2026 Bull Case Isn’t Retail — It’s AWS, AI And Margin Discipline
• Positive Sentiment: Big investor conviction — Third Point (Dan Loeb) reportedly increased its AMZN stake, signaling institutional confidence in AWS/AI growth that can support longer‑term upside. Billionaire Investor Bets Bigger On Amazon As Cloud, AI Soar
• Positive Sentiment: Alexa and voice/agent roadmap — Amazon announced Alexa integrations with Square, Expedia, Yelp and Angi and executives are bullish on changing user behavior, reinforcing Amazon’s edge in consumer AI/assistant experiences. These moves support recurring platform monetization opportunities. Amazon Intros AI Integrations For Alexa With Square, Expedia, Yelp and Angi
• Positive Sentiment: Analyst / retail commentary sees AMZN as undervalued — multiple opinion pieces and deep‑dive valuations argue Amazon is “dirt cheap” or an undervalued quality company given AWS momentum and ad growth, which can attract value‑seeking buyers. What Makes Amazon.com (AMZN) an Undervalued Quality Company?
• Neutral Sentiment: Short‑term technical/trading notes — a Power Inflow trading signal and commentary on tightening consolidation point to possible near‑term momentum if a catalyst arrives, but market action remains range‑bound. Amazon Shares Hit Intraday High After Key Trading Signal
• Neutral Sentiment: Industry commentary and fund views — curated fund takes and “most buy recommendations” lists keep sentiment constructive, but these are broad signals rather than direct catalysts. Stocks with the most ‘Buy’ analyst recommendations for 2026
• Negative Sentiment: AWS outage reignited cloud reliability concerns — a Christmas‑Eve AWS outage spotlighted operational risk and monopoly concerns around cloud dependence, which can pressure sentiment around AWS execution and customer confidence. Amazon Web Service’s Christmas Eve Outage Reignites Concerns Over Cloud Monopoly Risks
• Negative Sentiment: Platform access tightening and competition from AI shopping agents — Amazon is blocking third‑party shopping bots while deciding whether to partner or compete with agents; this strategic choice creates short‑term friction and regulatory/partner risk. Amazon Tightens Platform Access as AI Shopping Agents Expand
• Negative Sentiment: Technical pullback scenario — some analysts/technical pieces warn a correction below $200 could be necessary before a durable uptrend resumes, highlighting downside risk if macro or execution disappoints. Amazon: A Correction Under $200 May Be Necessary Before Uptrend Resumes (Technical Analysis)

Analysts Set New Price Targets

A number of research firms recently commented on AMZN. Monness Crespi & Hardt upped their price objective on shares of Amazon.com from $275.00 to $300.00 and gave the stock a “buy” rating in a research report on Friday, October 31st. JPMorgan Chase & Co. restated a “buy” rating and issued a $305.00 target price on shares of Amazon.com in a research report on Friday, December 12th. HSBC increased their price target on shares of Amazon.com from $260.00 to $285.00 and gave the stock a “buy” rating in a research report on Friday, October 31st. JMP Securities set a $300.00 price objective on shares of Amazon.com in a research note on Friday, October 31st. Finally, CICC Research upped their target price on Amazon.com from $240.00 to $280.00 and gave the stock an “outperform” rating in a research note on Wednesday, November 5th. Two analysts have rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and three have given a Hold rating to the company’s stock. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and an average target price of $295.50.

Amazon.com Stock Up 0.0%

The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. The company has a market capitalization of $2.48 trillion, a P/E ratio of 32.80, a PEG ratio of 1.60 and a beta of 1.37. The stock has a 50 day moving average price of $230.34 and a 200 day moving average price of $225.97.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings data on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, topping analysts’ consensus estimates of $1.57 by $0.38. The business had revenue of $180.17 billion for the quarter, compared to analyst estimates of $177.53 billion. Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.Amazon.com’s quarterly revenue was up 13.4% compared to the same quarter last year. During the same quarter in the previous year, the company posted $1.43 EPS. On average, research analysts anticipate that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.

Insider Buying and Selling

In related news, Director Daniel P. Huttenlocher sold 1,237 shares of the firm’s stock in a transaction that occurred on Thursday, November 20th. The shares were sold at an average price of $226.61, for a total value of $280,316.57. Following the completion of the transaction, the director owned 26,148 shares in the company, valued at $5,925,398.28. This trade represents a 4.52% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, CEO Matthew S. Garman sold 17,768 shares of Amazon.com stock in a transaction that occurred on Friday, November 21st. The stock was sold at an average price of $216.90, for a total transaction of $3,853,879.20. Following the sale, the chief executive officer owned 6,273 shares in the company, valued at approximately $1,360,613.70. This represents a 73.91% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 82,234 shares of company stock valued at $19,076,767 over the last three months. Insiders own 9.70% of the company’s stock.

Institutional Trading of Amazon.com

Several institutional investors have recently modified their holdings of the business. Fairway Wealth LLC lifted its stake in shares of Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after acquiring an additional 60 shares during the period. Carderock Capital Management Inc. bought a new position in Amazon.com during the 2nd quarter worth approximately $27,000. Sellwood Investment Partners LLC acquired a new position in shares of Amazon.com in the 3rd quarter worth approximately $27,000. Maryland Capital Advisors Inc. boosted its stake in shares of Amazon.com by 81.9% in the 2nd quarter. Maryland Capital Advisors Inc. now owns 211 shares of the e-commerce giant’s stock valued at $46,000 after purchasing an additional 95 shares during the last quarter. Finally, Ryan Investment Management Inc. bought a new stake in shares of Amazon.com in the 2nd quarter valued at $48,000. Institutional investors own 72.20% of the company’s stock.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.