Bridgeline Digital (NASDAQ:BLIN – Get Free Report) and Trivago N.V. ADS (NASDAQ:TRVG – Get Free Report) are both small-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, risk, valuation, profitability, institutional ownership and earnings.
Institutional & Insider Ownership
15.1% of Bridgeline Digital shares are held by institutional investors. Comparatively, 4.5% of Trivago N.V. ADS shares are held by institutional investors. 23.5% of Bridgeline Digital shares are held by company insiders. Comparatively, 6.5% of Trivago N.V. ADS shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Profitability
This table compares Bridgeline Digital and Trivago N.V. ADS’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Bridgeline Digital | -16.81% | -25.79% | -16.08% |
| Trivago N.V. ADS | 0.46% | 1.54% | 0.94% |
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Bridgeline Digital | $15.36 million | 0.77 | -$1.96 million | ($0.27) | -3.63 |
| Trivago N.V. ADS | $498.74 million | 0.43 | -$25.64 million | $0.07 | 43.57 |
Bridgeline Digital has higher earnings, but lower revenue than Trivago N.V. ADS. Bridgeline Digital is trading at a lower price-to-earnings ratio than Trivago N.V. ADS, indicating that it is currently the more affordable of the two stocks.
Volatility & Risk
Bridgeline Digital has a beta of 0.73, indicating that its share price is 27% less volatile than the S&P 500. Comparatively, Trivago N.V. ADS has a beta of 0.96, indicating that its share price is 4% less volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of current ratings for Bridgeline Digital and Trivago N.V. ADS, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Bridgeline Digital | 1 | 1 | 1 | 0 | 2.00 |
| Trivago N.V. ADS | 1 | 4 | 1 | 0 | 2.00 |
Bridgeline Digital presently has a consensus target price of $4.62, indicating a potential upside of 371.43%. Trivago N.V. ADS has a consensus target price of $3.85, indicating a potential upside of 26.23%. Given Bridgeline Digital’s higher probable upside, equities analysts plainly believe Bridgeline Digital is more favorable than Trivago N.V. ADS.
Summary
Trivago N.V. ADS beats Bridgeline Digital on 7 of the 12 factors compared between the two stocks.
About Bridgeline Digital
Bridgeline Digital, Inc. operates as a marketing technology company in the United States, Canada, and internationally. The company offers HawkSearch, a site search, recommendation, and personalization application for marketers, merchandisers, and developers; Celebros Search, a commerce-oriented site search product that provides natural language processing with artificial intelligence; and Woorank, a Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site's technical, on-page, and off-page SEO. It also provides Bridgeline TruPresence, a web content management and eCommerce platform to support the needs of multi-unit organizations and franchises; Bridgeline Unbound, a technology suite that empower marketers to easily manage their digital experiences and create personalized customer journeys; and OrchestraCMS, a digital experience platform that enables development of custom solutions, third-party integrations, and delivery of digital transformation initiatives on the Salesforce platform. In addition, the company offers digital engagement services comprising digital strategy, web design and web development, usability engineering, information architecture, and SEO, as well as hosting services. It serves vertical markets, such as industrial distributors and wholesalers, franchises and enterprises, manufacturers, eCommerce retailers, health services and life sciences, technology, credit unions and banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was incorporated in 2000 and is based in Woburn, Massachusetts.
About Trivago N.V. ADS
trivago N.V., together with its subsidiaries, operates a hotel and accommodation search platform in the United States, Germany, the United Kingdom, Canada, Japan, and internationally. It offers an online meta-search for hotels and accommodation through online travel agencies, hotel chains, and independent hotels. The company provides travel search for different types of accommodations, such as hotels, vacation rentals, and apartments; and enable advertiser access through website and apps. In addition, it offers access to its platform through various localized websites and apps in various languages. The company was incorporated in 2005 and is headquartered in Düsseldorf, Germany. trivago N.V. operates as a subsidiary of Expedia Lodging Partner Services Sarl.
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