Six Flags Entertainment (NYSE:FUN – Get Free Report) and Marriott Vacations Worldwide (NYSE:VAC – Get Free Report) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, valuation, dividends, risk, profitability and institutional ownership.
Valuation & Earnings
This table compares Six Flags Entertainment and Marriott Vacations Worldwide”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Six Flags Entertainment | $2.71 billion | 0.55 | -$231.16 million | ($17.72) | -0.83 |
| Marriott Vacations Worldwide | $4.97 billion | 0.41 | $218.00 million | $4.46 | 13.08 |
Profitability
This table compares Six Flags Entertainment and Marriott Vacations Worldwide’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Six Flags Entertainment | -56.44% | 9.64% | 1.70% |
| Marriott Vacations Worldwide | 3.44% | 11.44% | 2.83% |
Risk & Volatility
Six Flags Entertainment has a beta of 0.39, suggesting that its share price is 61% less volatile than the S&P 500. Comparatively, Marriott Vacations Worldwide has a beta of 1.37, suggesting that its share price is 37% more volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of recent ratings for Six Flags Entertainment and Marriott Vacations Worldwide, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Six Flags Entertainment | 2 | 4 | 9 | 0 | 2.47 |
| Marriott Vacations Worldwide | 4 | 1 | 4 | 0 | 2.00 |
Six Flags Entertainment presently has a consensus target price of $28.07, indicating a potential upside of 90.91%. Marriott Vacations Worldwide has a consensus target price of $63.38, indicating a potential upside of 8.68%. Given Six Flags Entertainment’s stronger consensus rating and higher possible upside, research analysts clearly believe Six Flags Entertainment is more favorable than Marriott Vacations Worldwide.
Institutional & Insider Ownership
64.7% of Six Flags Entertainment shares are held by institutional investors. Comparatively, 89.5% of Marriott Vacations Worldwide shares are held by institutional investors. 1.8% of Six Flags Entertainment shares are held by company insiders. Comparatively, 1.6% of Marriott Vacations Worldwide shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Summary
Marriott Vacations Worldwide beats Six Flags Entertainment on 9 of the 14 factors compared between the two stocks.
About Six Flags Entertainment
Cedar Fair, L.P. owns and operates amusement and water parks, as well as complementary resort facilities. Its amusement parks include Cedar Point located on Lake Erie between Cleveland and Toledo in Sandusky, Ohio; Knott's Berry Farm near Los Angeles, California; Canada's Wonderland near Toronto, Ontario; Kings Island near Cincinnati, Ohio; Carowinds in Charlotte, North Carolina; Kings Dominion situated near Richmond, Virginia; California's Great America located in Santa Clara, California; Dorney Park in Pennsylvania; Worlds of Fun located in Kansas City, Missouri; Valleyfair situated near Minneapolis/St. Paul, Minnesota; Michigan's Adventure situated near Muskegon, Michigan; Schlitterbahn Waterpark & Resort New Braunfels in New Braunfels, Texas; and Schlitterbahn Waterpark Galveston in Galveston, Texas. The company also owns and operates the Castaway Bay Indoor Waterpark Resort, Hotel Breakers, Cedar Point's Express Hotel, and Sawmill Creek Resort. Cedar Fair, L.P. was founded in 1983 and is based in Sandusky, Ohio.
About Marriott Vacations Worldwide
Marriott Vacations Worldwide Corporation, a vacation company, develops, markets, sells, and manages vacation ownership and related businesses, products, and services in the United States and internationally. It operates through two segments, Vacation Ownership and Exchange & Third-Party Management. The company manages vacation ownership and related products under the Marriott Vacation Club, Grand Residences by Marriott, Sheraton Vacation Club, Westin Vacation Club, Hyatt Vacation Club, and Marriott Vacation Club Pulse brands. It develops, markets, and sells vacation ownership and related products under The Ritz-Carlton Destination Club brand; and holds right to develop, market, and sell ownership residential products under The Ritz-Carlton Residences brand. In addition, the company offers exchange networks and membership programs, as well as provision of management services to other resorts and lodging properties through Interval International, and Aqua-Aston business brands. Further, it provides financing consumer purchases of vacation ownership products, and renting vacation ownership inventory. The company sells its upscale tier vacation ownership products primarily through a network of resort-based sales centers and off-site sales locations. The company was founded in 1984 and is headquartered in Orlando, Florida.
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