PENN Entertainment (NASDAQ:PENN – Get Free Report) and Bragg Gaming Group (NASDAQ:BRAG – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, risk, dividends, analyst recommendations, institutional ownership, profitability and earnings.
Valuation & Earnings
This table compares PENN Entertainment and Bragg Gaming Group”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| PENN Entertainment | $6.58 billion | 0.30 | -$311.50 million | ($6.35) | -2.29 |
| Bragg Gaming Group | $105.55 million | 0.53 | -$5.57 million | ($0.34) | -6.54 |
Analyst Recommendations
This is a summary of recent recommendations and price targets for PENN Entertainment and Bragg Gaming Group, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| PENN Entertainment | 3 | 5 | 10 | 0 | 2.39 |
| Bragg Gaming Group | 1 | 4 | 1 | 0 | 2.00 |
PENN Entertainment presently has a consensus price target of $21.56, indicating a potential upside of 48.00%. Bragg Gaming Group has a consensus price target of $7.00, indicating a potential upside of 214.61%. Given Bragg Gaming Group’s higher possible upside, analysts plainly believe Bragg Gaming Group is more favorable than PENN Entertainment.
Risk & Volatility
PENN Entertainment has a beta of 1.4, suggesting that its share price is 40% more volatile than the S&P 500. Comparatively, Bragg Gaming Group has a beta of 0.84, suggesting that its share price is 16% less volatile than the S&P 500.
Profitability
This table compares PENN Entertainment and Bragg Gaming Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| PENN Entertainment | -13.24% | -4.59% | -0.83% |
| Bragg Gaming Group | -7.08% | -11.05% | -7.32% |
Insider and Institutional Ownership
91.7% of PENN Entertainment shares are owned by institutional investors. Comparatively, 4.0% of Bragg Gaming Group shares are owned by institutional investors. 2.7% of PENN Entertainment shares are owned by company insiders. Comparatively, 26.4% of Bragg Gaming Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Summary
PENN Entertainment beats Bragg Gaming Group on 8 of the 14 factors compared between the two stocks.
About PENN Entertainment
PENN Entertainment, Inc., together with its subsidiaries, provides integrated entertainment, sports content, and casino gaming experiences. The company operates through five segments: Northeast, South, West, Midwest, and Interactive. It operates online sports betting in various jurisdictions; and iCasino under Hollywood Casino, L'Auberge, ESPN BET, and theScore Bet Sportsbook and Casino brands. The company's portfolio also includes PENN Play, customer loyalty program, which offers a set of rewards and experiences for business channels. In addition, it owns various trademarks and service marks, including Ameristar, Argosy, Boomtown, Hollywood Casino, Hollywood Gaming, L'Auberge, PENN Play, theScore, theScore Bet, theScore esports, and M Resort. The company was formerly known as Penn National Gaming, Inc. and changed its name to PENN Entertainment, Inc. in August 2022. PENN Entertainment, Inc. was founded in 1972 and is based in Wyomissing, Pennsylvania.
About Bragg Gaming Group
Bragg Gaming Group Inc. provides business to business online gaming technology platform and casino content aggregator worldwide. The company offers a range of games, including slot, table, card, video bingo, scratch card, and virtual sports, as well as live dealer games. It also provides player account management platform, a multi-channel and cross-product that enables operators to manage the entire product suite using one shared account and one wallet for casino, lottery, sportsbook, and other operations; and Fuze, a single integrated platform that delivers third party gaming content. In addition, the company offers turnkey and managed services; and holds various content distribution rights through partnerships with selected third-party studios. It offers its products under the Wild Streak, Spin, Atomic Slot Lab, Indigo Magic, Oryx Gaming, iCasino, and sportsbook brands. The company was formerly known as Rockies Financial Corporation and as changed its name to Bragg Gaming Group Inc. in 2018. Bragg Gaming Group Inc. was incorporated in 2004 and is headquartered in Toronto, Canada.
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