Reviewing Amber International (NASDAQ:AMBR) & SEMrush (NYSE:SEMR)

SEMrush (NYSE:SEMR) and Amber International (NASDAQ:AMBR) are both small-cap services companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, dividends, earnings, risk, analyst recommendations, valuation and profitability.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for SEMrush and Amber International, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SEMrush	1	5	0	0	1.83
Amber International	1	0	0	0	1.00

Institutional and Insider Ownership

32.9% of SEMrush shares are owned by institutional investors. 55.6% of SEMrush shares are owned by insiders. Comparatively, 15.1% of Amber International shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Profitability

This table compares SEMrush and Amber International’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
SEMrush	-1.05%	-1.60%	-1.07%
Amber International	N/A	N/A	N/A

Volatility & Risk

SEMrush has a beta of 1.55, meaning that its stock price is 55% more volatile than the S&P 500. Comparatively, Amber International has a beta of 0.56, meaning that its stock price is 44% less volatile than the S&P 500.

Valuation & Earnings

This table compares SEMrush and Amber International”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
SEMrush	$376.82 million	4.70	$8.24 million	($0.02)	-593.00
Amber International	$32.81 million	0.53	-$29.15 million	$0.04	42.75

SEMrush has higher revenue and earnings than Amber International. SEMrush is trading at a lower price-to-earnings ratio than Amber International, indicating that it is currently the more affordable of the two stocks.

Summary

SEMrush beats Amber International on 7 of the 12 factors compared between the two stocks.

About SEMrush

Semrush Holdings, Inc. develops an online visibility management software-as-a-service platform worldwide. The company enables companies to identify and reach the right audience for their content through the right channels. Its platform enables the company’s customers to understand trends and act upon insights to enhance the online visibility, and drive traffic to their websites and social media pages, as well as online listings, distribute targeted content to their customers, and measure the digital marketing campaigns. The company was founded in 2008 and is headquartered in Boston, Massachusetts.

About Amber International

iClick Interactive Asia Group Limited, together with its subsidiaries, provides online marketing services in the People’s Republic of China and internationally. It offers iAudience, an audience identification solution that allows marketers to search, identify, and customize their targeted audience to generate or enhance brand awareness; iAccess and iActivation, an audience engagement and activation solution tailored for brand awareness-driven and performance-driven campaigns; iExpress, the lite version of iAccess solution for small and medium-sized enterprises; iNsights, an online campaign results monitoring and measurement solution; and iExperience, a content creation solution. The company also provides mobile marketing solutions, which are non-search engine marketing solutions to identify, engage, and activate audience on mobile apps, as well as monitor and measure the results of online marketing activities on such channels; and other solutions that focuses on identifying, engaging, and activating audience on non-mobile app content distribution channels comprising PC banner displays, PC video advertisements, and search engine marketing. In addition, it offers enterprise solutions that help clients collate information from various consumer touchpoints and integrate them into a single data management platform to drive sales and marketing decisions to new retail, online education, real estate, and other sectors. The company sells its solutions by entering into sales contracts with entities or marketing agencies, including marketing campaign contracts. It has a strategic collaboration with Tencent International Business Group to co-develop Smart Retail and Smart Travel SaaS solutions. The company was formerly known as Optimix Media Asia Limited and changed its name to iClick Interactive Asia Group Limited in March 2017. iClick Interactive Asia Group Limited was founded in 2009 and is headquartered in Quarry Bay, Hong Kong.