American Rebel (NASDAQ:AREB) and ICTS International (OTCMKTS:ICTSF) Financial Survey

American Rebel (NASDAQ:AREB) and ICTS International (OTCMKTS:ICTSF) are both small-cap industrials companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, risk, analyst recommendations, dividends, profitability, valuation and earnings.

Profitability

This table compares American Rebel and ICTS International’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
American Rebel	-402.98%	N/A	-218.57%
ICTS International	N/A	N/A	N/A

Analyst Ratings

This is a breakdown of recent ratings and price targets for American Rebel and ICTS International, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
American Rebel	1	0	0	0	1.00
ICTS International	0	0	0	0	0.00

Earnings & Valuation

This table compares American Rebel and ICTS International”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
American Rebel	$11.42 million	0.64	-$17.60 million	($608.24)	0.00
ICTS International	$483.31 million	0.29	-$4.23 million	N/A	N/A

ICTS International has higher revenue and earnings than American Rebel.

Insider and Institutional Ownership

13.6% of American Rebel shares are held by institutional investors. 74.1% of American Rebel shares are held by insiders. Comparatively, 62.4% of ICTS International shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Volatility and Risk

American Rebel has a beta of 1.2, indicating that its stock price is 20% more volatile than the S&P 500. Comparatively, ICTS International has a beta of 0.93, indicating that its stock price is 7% less volatile than the S&P 500.

Summary

American Rebel beats ICTS International on 5 of the 9 factors compared between the two stocks.

About American Rebel

American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company's safes are offered in various sizes and shapes for home, office, and personal use, as well as provides vault doors, handgun vaults, and inventory control safes under the American Rebel brand. It also offers accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, mag minders, moisture guards, and rifle rod kits and rods. In addition, the company's personal security and self-defense products include concealed carry backpacks; and concealed carry jackets, vests, and coats, as well as T-shirts for men and women under the American Rebel brand. Further, it offers beer under the American Rebel Light Beer brand. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.

About ICTS International

ICTS International N.V. provides airport security and other aviation services, and authentication technology services in the Netherlands, Germany, the United States, Spain, and internationally. It offers aviation security services, including security screening, behavior detection on crowds and queues, perimeter guarding/ patrolling, CCTV surveillance and/or alarm resolution, and vehicle marshalling. It also provides above wing security services, such as security interviewing, behavior detection, and escort of valuables and weapons; and handling services. In addition, it offers below wing services, comprising ramp and door guarding, interior and exterior searches, catering and bag room guarding, and selectee search; cargo security services, which include cargo screening, explosives detection dogs, access control, and vehicle marshalling services; private charter flight and cargo security screening, catering and aircraft Security Screening, aircraft search, and employee screening services; general security services, which comprise security search and screening, access control, perimeter guarding/patrolling, security host and reception, and CCTV surveillance and/or alarm resolution services; and training/consulting/auditing services. Further, it offers aviation security technology, including New Advanced Passenger Screening, an IT-system that enables pre-departure analysis of passenger information, and X-Check and I-Check that supports airline staff, security or filtering agents with customer processing; SaaS for identity verification and fraud prevention from physical and digital ID documents; and non-security services, such as agent services, guard services, queue monitors, aircraft cleaning, janitorial, skycap passengers luggage, wheelchair attendant, baggage handling, cruise line baggage transfer, VIP meet and greet services, equipment for passengers, and shuttle services to airline crews. The company was founded in 1982 and is based in Schiphol, the Netherlands.