Heron Bay Capital Management Boosts Stock Position in Salesforce Inc. $CRM

Heron Bay Capital Management increased its stake in Salesforce Inc. (NYSE:CRM) by 6.3% in the second quarter, Holdings Channel reports. The institutional investor owned 19,082 shares of the CRM provider’s stock after acquiring an additional 1,135 shares during the quarter. Heron Bay Capital Management’s holdings in Salesforce were worth $5,203,000 as of its most recent SEC filing.

Other hedge funds and other institutional investors have also recently bought and sold shares of the company. Avantax Advisory Services Inc. raised its stake in shares of Salesforce by 4.0% in the 2nd quarter. Avantax Advisory Services Inc. now owns 87,331 shares of the CRM provider’s stock valued at $23,814,000 after acquiring an additional 3,387 shares in the last quarter. Advyzon Investment Management LLC boosted its position in Salesforce by 57.4% during the second quarter. Advyzon Investment Management LLC now owns 1,884 shares of the CRM provider’s stock worth $514,000 after purchasing an additional 687 shares during the period. Achmea Investment Management B.V. grew its holdings in Salesforce by 9.2% during the second quarter. Achmea Investment Management B.V. now owns 148,254 shares of the CRM provider’s stock valued at $40,427,000 after purchasing an additional 12,544 shares during the last quarter. Diversified Trust Co raised its position in shares of Salesforce by 30.1% in the second quarter. Diversified Trust Co now owns 27,786 shares of the CRM provider’s stock valued at $7,577,000 after purchasing an additional 6,430 shares during the period. Finally, Andra AP fonden lifted its stake in shares of Salesforce by 34.4% in the second quarter. Andra AP fonden now owns 174,145 shares of the CRM provider’s stock worth $47,488,000 after buying an additional 44,600 shares during the last quarter. 80.43% of the stock is owned by institutional investors.

Insider Transactions at Salesforce

In other Salesforce news, Director David Blair Kirk bought 3,400 shares of the firm’s stock in a transaction dated Tuesday, September 9th. The shares were acquired at an average cost of $254.66 per share, for a total transaction of $865,844.00. Following the transaction, the director owned 3,824 shares in the company, valued at approximately $973,819.84. The trade was a 801.89% increase in their ownership of the stock. The acquisition was disclosed in a legal filing with the SEC, which is available through the SEC website. Also, CEO Marc Benioff sold 2,250 shares of the stock in a transaction dated Thursday, September 18th. The stock was sold at an average price of $245.09, for a total transaction of $551,452.50. Following the completion of the transaction, the chief executive officer directly owned 11,911,571 shares of the company’s stock, valued at $2,919,406,936.39. This trade represents a 0.02% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 60,872 shares of company stock valued at $15,058,156 over the last ninety days. 3.00% of the stock is owned by insiders.

Analyst Ratings Changes

CRM has been the topic of a number of research analyst reports. Robert W. Baird lowered their target price on shares of Salesforce from $365.00 to $325.00 and set an “outperform” rating on the stock in a research note on Thursday, September 4th. UBS Group decreased their price target on shares of Salesforce from $300.00 to $260.00 and set a “neutral” rating for the company in a report on Monday, August 18th. Needham & Company LLC reiterated a “buy” rating and issued a $400.00 price objective on shares of Salesforce in a research note on Thursday, October 16th. Sanford C. Bernstein decreased their target price on Salesforce from $255.00 to $221.00 and set an “underperform” rating for the company in a research note on Thursday, September 4th. Finally, Stifel Nicolaus lowered their target price on Salesforce from $325.00 to $300.00 and set a “buy” rating on the stock in a report on Thursday, October 9th. Twenty-five investment analysts have rated the stock with a Buy rating, thirteen have issued a Hold rating and one has issued a Sell rating to the company’s stock. According to data from MarketBeat.com, Salesforce presently has an average rating of “Moderate Buy” and an average price target of $323.51.

Salesforce Stock Up 0.6%

CRM stock opened at $226.75 on Friday. Salesforce Inc. has a twelve month low of $221.96 and a twelve month high of $369.00. The company has a quick ratio of 1.12, a current ratio of 1.12 and a debt-to-equity ratio of 0.14. The company has a market cap of $215.87 billion, a PE ratio of 32.96, a price-to-earnings-growth ratio of 2.11 and a beta of 1.19. The business’s 50-day simple moving average is $244.80 and its 200 day simple moving average is $256.22.

Salesforce (NYSE:CRM) last announced its quarterly earnings data on Wednesday, September 3rd. The CRM provider reported $2.91 EPS for the quarter, topping analysts’ consensus estimates of $2.78 by $0.13. The company had revenue of $10.24 billion during the quarter, compared to the consensus estimate of $10.14 billion. Salesforce had a return on equity of 13.27% and a net margin of 16.87%.The company’s quarterly revenue was up 9.8% on a year-over-year basis. During the same quarter last year, the company earned $2.56 EPS. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. On average, research analysts anticipate that Salesforce Inc. will post 7.46 earnings per share for the current year.

Salesforce Announces Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Thursday, October 9th. Stockholders of record on Wednesday, September 17th were paid a $0.416 dividend. The ex-dividend date was Wednesday, September 17th. This represents a $1.66 dividend on an annualized basis and a dividend yield of 0.7%. Salesforce’s dividend payout ratio is currently 24.13%.

Salesforce Company Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.