Krispy Kreme (NASDAQ:DNUT – Get Free Report) and Kenvue (NYSE:KVUE – Get Free Report) are both consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, earnings, profitability, institutional ownership, dividends, analyst recommendations and valuation.
Insider & Institutional Ownership
81.7% of Krispy Kreme shares are owned by institutional investors. Comparatively, 97.6% of Kenvue shares are owned by institutional investors. 3.0% of Krispy Kreme shares are owned by insiders. Comparatively, 0.2% of Kenvue shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
Profitability
This table compares Krispy Kreme and Kenvue’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Krispy Kreme | -29.33% | -5.55% | -1.98% |
| Kenvue | 9.37% | 20.06% | 7.78% |
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Krispy Kreme | 3 | 5 | 4 | 0 | 2.08 |
| Kenvue | 1 | 12 | 5 | 1 | 2.32 |
Krispy Kreme currently has a consensus price target of $6.45, suggesting a potential upside of 75.27%. Kenvue has a consensus price target of $20.17, suggesting a potential upside of 24.61%. Given Krispy Kreme’s higher probable upside, analysts plainly believe Krispy Kreme is more favorable than Kenvue.
Risk and Volatility
Krispy Kreme has a beta of 1.33, indicating that its stock price is 33% more volatile than the S&P 500. Comparatively, Kenvue has a beta of 0.71, indicating that its stock price is 29% less volatile than the S&P 500.
Valuation & Earnings
This table compares Krispy Kreme and Kenvue”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Krispy Kreme | $1.67 billion | 0.38 | $3.10 million | ($2.65) | -1.39 |
| Kenvue | $15.46 billion | 2.01 | $1.03 billion | $0.74 | 21.87 |
Kenvue has higher revenue and earnings than Krispy Kreme. Krispy Kreme is trading at a lower price-to-earnings ratio than Kenvue, indicating that it is currently the more affordable of the two stocks.
Summary
Kenvue beats Krispy Kreme on 12 of the 15 factors compared between the two stocks.
About Krispy Kreme
Krispy Kreme, Inc., together with its subsidiaries, produces doughnuts in the United States, the United Kingdom, Ireland, Australia, New Zealand, Mexico, Canada, Japan, and internationally. The company operates through three segments: U.S., International, and Market Development. The company offers doughnut experiences through hot light theater and fresh shops, delivered fresh daily branded cabinets and merchandising units within grocery and convenience stores, quick service restaurants, club memberships, drug stores, and ecommerce, as well as through its branded sweet treat line comprising Krispy Kreme branded sweet treats. It also provides cookies under the Insomnia Cookies brand, cookie cakes, ice cream, cookie-wiches, and brownies; and operates Krispy Kreme company-owned shops and franchise shops. The company was formerly known as Krispy Kreme Doughnuts, Inc. and changed its name to Krispy Kreme, Inc. in May 2021. Krispy Kreme, Inc. was founded in 1937 and is based in Charlotte, North Carolina.
About Kenvue
Kenvue Inc. operates as a consumer health company worldwide. The company operates through three segments: Self Care, Skin Health and Beauty, and Essential Health. The Self Care segment offers cough, cold and allergy, pain care, digestive health, smoking cessation, eye care, and other products under the Tylenol, Motrin, Benadryl, Nicorette, Zarbee's, ORSLTM, Rhinocort, Calpol, and Zyrtec brands. The Skin Health and Beauty segment provides face and body care, hair, sun, and other care products under the Neutrogena, Aveeno, Dr.Ci:Labo, Le Petit Marseillais, Lubriderm, Rogaine, and OGX brand names. The Essential Health segment offers oral and baby, women's health, wound, and other care products under the Listerine, Johnson's, Band-Aid, and Stayfree, o.b., tampons, Carefree, and Desitin Diaper Rash brands. The company was incorporated in 2022 and is headquartered in Skillman, New Jersey.
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