Comparing Owlet (NYSE:OWLT) & MicroCloud Hologram (NASDAQ:HOLO)

Owlet (NYSE:OWLT) and MicroCloud Hologram (NASDAQ:HOLO) are both small-cap business services companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, earnings, profitability, dividends, risk, institutional ownership and analyst recommendations.

Risk and Volatility

Owlet has a beta of 1.82, meaning that its share price is 82% more volatile than the S&P 500. Comparatively, MicroCloud Hologram has a beta of 3.25, meaning that its share price is 225% more volatile than the S&P 500.

Institutional & Insider Ownership

72.6% of Owlet shares are held by institutional investors. Comparatively, 2.1% of MicroCloud Hologram shares are held by institutional investors. 52.2% of Owlet shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Analyst Recommendations

This is a breakdown of recent ratings for Owlet and MicroCloud Hologram, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Owlet	1	0	2	1	2.75
MicroCloud Hologram	1	0	0	0	1.00

Owlet currently has a consensus target price of $10.25, indicating a potential upside of 19.05%. Given Owlet’s stronger consensus rating and higher possible upside, equities analysts plainly believe Owlet is more favorable than MicroCloud Hologram.

Profitability

This table compares Owlet and MicroCloud Hologram’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Owlet	-54.45%	-0.36%	-3.26%
MicroCloud Hologram	N/A	N/A	N/A

Earnings and Valuation

This table compares Owlet and MicroCloud Hologram”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Owlet	$78.10 million	1.88	-$12.54 million	($3.50)	-2.46
MicroCloud Hologram	$40.76 million	1.62	-$8.89 million	N/A	N/A

MicroCloud Hologram has lower revenue, but higher earnings than Owlet.

Summary

Owlet beats MicroCloud Hologram on 8 of the 13 factors compared between the two stocks.

About Owlet

Owlet, Inc. provides digital parenting solutions in the United States and internationally. The company's platform focuses on giving real-time data and insights to parents. It offers Dream Sock, a wearable infant health monitor equipped with pulse oximetry technology to track vitals signs, such as pulse rate, oxygen, activity, and sleep patterns; BabySat which is intended for infants with heightened health risk; Owlet Cam, a monitoring device in smartphones that offers video and audio, predictive sleep insights, and cry detections; and accessories, including Owlet Sleeper, as well as Duo and Dream Duo that combines Smart Sock with the Owlet Cam. The company was founded in 2012 and is headquartered in Lehi, Utah.

About MicroCloud Hologram

MicroCloud Hologram Inc. provides holographic technology services worldwide. It operates in two segments, Holographic Solutions and Holographic Technology Service. Its services include holographic light detection and ranging (LiDAR) solutions based on holographic technology, holographic LiDAR point cloud algorithms architecture design, technical holographic imaging solutions, holographic LiDAR sensor chip design, and holographic vehicle intelligent vision technology to service customers that provide holographic advanced driver assistance systems. The company also provides holographic digital twin technology services and has a proprietary holographic digital twin technology resource library, which captures shapes and objects in 3D holographic form by utilizing a combination of holographic digital twin software, digital content, spatial data-driven data science, holographic digital cloud algorithm, and holographic 3D capture technology. In addition, it distributes holographic hardware. The company is headquartered in Shenzhen, China.