Funko (NASDAQ:FNKO – Get Free Report) and Maison Solutions (NASDAQ:MSS – Get Free Report) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, dividends, valuation, profitability, institutional ownership, risk and analyst recommendations.
Profitability
This table compares Funko and Maison Solutions’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Funko | -6.72% | -19.97% | -6.15% |
| Maison Solutions | -0.88% | -2.83% | -0.40% |
Valuation & Earnings
This table compares Funko and Maison Solutions”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Funko | $1.05 billion | 0.17 | -$14.72 million | ($1.21) | -2.66 |
| Maison Solutions | $124.22 million | 0.15 | $1.17 million | ($0.04) | -23.75 |
Maison Solutions has lower revenue, but higher earnings than Funko. Maison Solutions is trading at a lower price-to-earnings ratio than Funko, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a breakdown of current ratings and target prices for Funko and Maison Solutions, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Funko | 1 | 2 | 1 | 0 | 2.00 |
| Maison Solutions | 1 | 0 | 1 | 0 | 2.00 |
Funko currently has a consensus target price of $7.17, indicating a potential upside of 122.57%. Maison Solutions has a consensus target price of $4.25, indicating a potential upside of 347.37%. Given Maison Solutions’ higher probable upside, analysts plainly believe Maison Solutions is more favorable than Funko.
Institutional & Insider Ownership
99.2% of Funko shares are owned by institutional investors. Comparatively, 2.4% of Maison Solutions shares are owned by institutional investors. 3.3% of Funko shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Risk & Volatility
Funko has a beta of 0.81, indicating that its stock price is 19% less volatile than the S&P 500. Comparatively, Maison Solutions has a beta of 5.06, indicating that its stock price is 406% more volatile than the S&P 500.
Summary
Maison Solutions beats Funko on 7 of the 12 factors compared between the two stocks.
About Funko
Funko, Inc., a pop culture consumer products company, designs, sources, and distributes licensed pop culture products in the United States, Europe, and internationally. The company provides media and entertainment content, including movies, television (TV) shows, video games, music, and sports; figures, handbags, backpacks, wallets, apparel, accessories, plush products, homewares, and digital non-fungible tokens; and art prints and vinyl records, posters, soundtracks, toys, books, games, and other collectibles. It markets its products under the Pop!, Loungefly, Funko, Mystery Minis, Bitty Pop!, Funko action figures, Funko Plush, and Funko Soda brand names; and licenses its properties under the classic evergreen, movie release, current TV, and current video game categories. The company sells its products through specialty retailers, mass-market retailers, e-commerce sites, and distributors; and at specialty licensing and comic book shows, conventions, and exhibitions, as well as through its e-commerce business. Funko, Inc. was incorporated in 2017 and is headquartered in Everett, Washington.
About Maison Solutions
Maison Solutions Inc., together with its subsidiaries, operates as the specialty grocery retailer in California. The company offers perishable products, such as meat, seafood, vegetables, and fruit; non-perishable products, including grocery products comprising cooking utensils, canned foods, Chinese and Asian seasonings and spices, and snacks, as well as liquor, cigarette, lottery, newspaper, reusable bag, non-food, and health products, and general merchandise, beauty care, pharmacy, fuel, and other items and services in its stores. It also offers its products online. The company was formerly known as Maison International, Inc. and changed its name to Maison Solutions Inc. in September 2021. Maison Solutions Inc. was incorporated in 2019 and is based in Monterey Park, California.
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