Brighthouse Financial (NASDAQ:BHF) vs. Baldwin Insurance Group (NASDAQ:BWIN) Head-To-Head Comparison

Baldwin Insurance Group (NASDAQ:BWIN) and Brighthouse Financial (NASDAQ:BHF) are both mid-cap finance companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, profitability, valuation, analyst recommendations, dividends, earnings and risk.

Insider and Institutional Ownership

77.5% of Baldwin Insurance Group shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 18.5% of Baldwin Insurance Group shares are held by insiders. Comparatively, 1.4% of Brighthouse Financial shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Baldwin Insurance Group and Brighthouse Financial, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Baldwin Insurance Group	3	2	4	0	2.11
Brighthouse Financial	2	5	1	1	2.11

Baldwin Insurance Group presently has a consensus price target of $43.67, suggesting a potential upside of 51.62%. Brighthouse Financial has a consensus price target of $59.67, suggesting a potential upside of 12.41%. Given Baldwin Insurance Group’s higher probable upside, equities analysts plainly believe Baldwin Insurance Group is more favorable than Brighthouse Financial.

Valuation and Earnings

This table compares Baldwin Insurance Group and Brighthouse Financial”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Baldwin Insurance Group	$1.39 billion	2.46	-$24.52 million	($0.29)	-99.31
Brighthouse Financial	$4.72 billion	0.64	$388.00 million	$9.24	5.74

Brighthouse Financial has higher revenue and earnings than Baldwin Insurance Group. Baldwin Insurance Group is trading at a lower price-to-earnings ratio than Brighthouse Financial, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Baldwin Insurance Group and Brighthouse Financial’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Baldwin Insurance Group	-1.22%	13.24%	3.82%
Brighthouse Financial	10.24%	21.06%	0.47%

Volatility and Risk

Baldwin Insurance Group has a beta of 1.39, suggesting that its stock price is 39% more volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.86, suggesting that its stock price is 14% less volatile than the S&P 500.

Summary

Brighthouse Financial beats Baldwin Insurance Group on 8 of the 14 factors compared between the two stocks.

About Baldwin Insurance Group

The Baldwin Insurance Group, Inc. operates as an independent insurance distribution firm that delivers insurance and risk management solutions in the United States. It operates through three segments: Insurance Advisory Solutions; Underwriting, Capacity & Technology Solutions; and Mainstreet Insurance Solutions. The Insurance Advisory Solutions segment provides commercial risk management, employee benefits, and private risk management solutions for businesses and high-net-worth individuals, as well as their families. The Underwriting, Capacity & Technology Solutions segment offers Future platform, that manufactures technology-enabled insurance products suite comprises personal, commercial, and specialty lines; specialty wholesale broker business that delivers professionals, individuals, and niche industry businesses; and reinsurance brokerage services. The Mainstreet Insurance Solutions segment provides personal insurance, commercial insurance, and life and health solutions to individuals and businesses in communities. The company was formerly known as BRP Group, Inc. and changed its name to The Baldwin Insurance Group, Inc. in May 2024. The Baldwin Insurance Group, Inc. was founded in 2011 and is headquartered in Tampa, Florida.

About Brighthouse Financial

Brighthouse Financial, Inc. provides annuity and life insurance products in the United States. It operates through three segments: Annuities, Life, and Run-off. The Annuities segment consists of variable, fixed, index-linked, and income annuities for contract holders’ needs for protected wealth accumulation on a tax-deferred basis, wealth transfer, and income security. The Life segment offers term, universal, whole, and variable life products for policyholders’ needs for financial security and protected wealth transfer. The Run-off segment manages structured settlements, pension risk transfer contracts, certain company-owned life insurance policies, funding agreements, and universal life with secondary guarantees. Brighthouse Financial, Inc. was founded in 1863 and is headquartered in Charlotte, North Carolina.