Head-To-Head Contrast: Dogness (International) (NASDAQ:DOGZ) & Lifetime Brands (NASDAQ:LCUT)

Dogness (International) (NASDAQ:DOGZ) and Lifetime Brands (NASDAQ:LCUT) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, institutional ownership, earnings, risk, analyst recommendations, dividends and valuation.

Profitability

This table compares Dogness (International) and Lifetime Brands’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Dogness (International)	N/A	N/A	N/A
Lifetime Brands	-5.16%	0.12%	0.04%

Institutional & Insider Ownership

5.1% of Dogness (International) shares are held by institutional investors. Comparatively, 40.6% of Lifetime Brands shares are held by institutional investors. 31.2% of Dogness (International) shares are held by insiders. Comparatively, 43.6% of Lifetime Brands shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Dogness (International) and Lifetime Brands, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Dogness (International)	0	0	0	0	0.00
Lifetime Brands	1	1	1	0	2.00

Lifetime Brands has a consensus price target of $5.50, suggesting a potential upside of 43.98%. Given Lifetime Brands’ stronger consensus rating and higher possible upside, analysts clearly believe Lifetime Brands is more favorable than Dogness (International).

Risk & Volatility

Dogness (International) has a beta of 2.59, indicating that its stock price is 159% more volatile than the S&P 500. Comparatively, Lifetime Brands has a beta of 1.49, indicating that its stock price is 49% more volatile than the S&P 500.

Earnings and Valuation

This table compares Dogness (International) and Lifetime Brands”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Dogness (International)	$20.26 million	10.03	-$6.06 million	N/A	N/A
Lifetime Brands	$682.95 million	0.13	-$15.16 million	($1.59)	-2.40

Dogness (International) has higher earnings, but lower revenue than Lifetime Brands.

Summary

Lifetime Brands beats Dogness (International) on 8 of the 12 factors compared between the two stocks.

About Dogness (International)

Dogness (International) Corporation, through its subsidiaries, designs, manufactures, and sells fashionable products for dogs and cats worldwide. The company provides pet leashes, pet collars, pet harnesses, and retractable leashes, as well as lanyards; gift suspenders, pet belt ribbons, laces, elastic belts, computer jacquard ribbons, and high-grade textile laces; mouth covers and pet charms; climbing hooks; and intelligent pet products, such as app-controlled pet feeders, pet water fountains, and smart pet toys, as well as pet shampoos. It also offers ribbon dyeing service and pet grooming services. It offers its products to wholesalers and retailers. The company was founded in 2003 and is headquartered in Dongguan, the People's Republic of China.

About Lifetime Brands

Lifetime Brands, Inc. designs, sources, and sells branded kitchenware, tableware, and other products for use in the home in the worldwide. The company provides kitchenware products, including kitchen tools and gadgets, cutlery, kitchen scales, thermometers, cutting boards, shears, cookware, pantryware, spice racks, and bakeware; and tableware products comprising dinnerware, stemware, flatware, and giftware. It also provides home solutions, such as thermal beverageware, bath scales, weather and outdoor household, food storage, neoprene travel, and home décor products. The company owns or licenses various brands, including the Farberware, Mikasa, Taylor, KitchenAid, Pfaltzgraff, BUILT NY, Rabbit, Kamenstein, S’well, and Fred & Friends. It serves mass market merchants, specialty stores, department stores, warehouse clubs, grocery stores, off-price retailers, food service distributors, food and beverage outlets, and e-commerce. The company sells its products directly, as well as through its retail websites. Lifetime Brands, Inc. was founded in 1945 and is headquartered in Garden City, New York.