Choice Hotels International (NYSE:CHH – Get Free Report) and Hall of Fame Resort & Entertainment (NASDAQ:HOFV – Get Free Report) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, risk, institutional ownership, profitability, earnings, dividends and valuation.
Institutional and Insider Ownership
65.6% of Choice Hotels International shares are owned by institutional investors. Comparatively, 3.6% of Hall of Fame Resort & Entertainment shares are owned by institutional investors. 23.8% of Choice Hotels International shares are owned by insiders. Comparatively, 59.9% of Hall of Fame Resort & Entertainment shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Earnings & Valuation
This table compares Choice Hotels International and Hall of Fame Resort & Entertainment”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Choice Hotels International | $1.58 billion | 3.31 | $299.67 million | $6.50 | 17.36 |
| Hall of Fame Resort & Entertainment | $19.96 million | 0.11 | -$56.92 million | ($8.14) | -0.04 |
Choice Hotels International has higher revenue and earnings than Hall of Fame Resort & Entertainment. Hall of Fame Resort & Entertainment is trading at a lower price-to-earnings ratio than Choice Hotels International, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a breakdown of recent recommendations for Choice Hotels International and Hall of Fame Resort & Entertainment, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Choice Hotels International | 4 | 6 | 3 | 0 | 1.92 |
| Hall of Fame Resort & Entertainment | 0 | 1 | 0 | 0 | 2.00 |
Choice Hotels International presently has a consensus target price of $133.38, suggesting a potential upside of 18.20%. Given Choice Hotels International’s higher probable upside, equities research analysts plainly believe Choice Hotels International is more favorable than Hall of Fame Resort & Entertainment.
Volatility & Risk
Choice Hotels International has a beta of 0.9, suggesting that its share price is 10% less volatile than the S&P 500. Comparatively, Hall of Fame Resort & Entertainment has a beta of 2.53, suggesting that its share price is 153% more volatile than the S&P 500.
Profitability
This table compares Choice Hotels International and Hall of Fame Resort & Entertainment’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Choice Hotels International | 19.52% | -575.73% | 12.92% |
| Hall of Fame Resort & Entertainment | -282.07% | -70.14% | -14.04% |
Summary
Choice Hotels International beats Hall of Fame Resort & Entertainment on 10 of the 14 factors compared between the two stocks.
About Choice Hotels International
Choice Hotels International, Inc., together with its subsidiaries, operates as a hotel franchisor in the United States and internationally. It operates through Hotel Franchising & Management and Corporate & Other segments. The company franchises lodging properties under the brand names of Comfort Inn, Comfort Suites, Quality, Clarion, Clarion Pointe, Sleep Inn, Ascend Hotel Collection, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Studios, WoodSpring Suites, Everhome Suites, Cambria Hotels, Radisson Blu, Radisson RED, Radisson, Park Plaza, Country Inn & Suites by Radisson, Radisson Inn & Suites, Park Inn by Radisson, Radisson Individuals, and Radisson Collection. Choice Hotels International, Inc. was founded in 1939 and is headquartered in North Bethesda, Maryland.
About Hall of Fame Resort & Entertainment
Hall of Fame Resort & Entertainment Co. is a resort and entertainment company, which leverages the power and popularity of professional football and its legendary players in partnership with the Pro Football Hall of Fame. The company was founded in 2015 and is headquartered in Canton, OH.
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