Reviewing FOX (NASDAQ:FOX) and fuboTV (NYSE:FUBO)

fuboTV (NYSE:FUBO) and FOX (NASDAQ:FOX) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, analyst recommendations, institutional ownership, dividends, profitability and risk.

Profitability

This table compares fuboTV and FOX’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
fuboTV	4.42%	-36.53%	-8.49%
FOX	11.58%	17.99%	8.99%

Risk & Volatility

fuboTV has a beta of 2.22, meaning that its share price is 122% more volatile than the S&P 500. Comparatively, FOX has a beta of 0.56, meaning that its share price is 44% less volatile than the S&P 500.

Institutional and Insider Ownership

39.3% of fuboTV shares are owned by institutional investors. Comparatively, 26.4% of FOX shares are owned by institutional investors. 5.3% of fuboTV shares are owned by company insiders. Comparatively, 23.1% of FOX shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for fuboTV and FOX, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
fuboTV	0	3	1	2	2.83
FOX	0	3	0	0	2.00

fuboTV currently has a consensus target price of $4.06, indicating a potential upside of 14.76%. Given fuboTV’s stronger consensus rating and higher possible upside, equities analysts plainly believe fuboTV is more favorable than FOX.

Valuation and Earnings

This table compares fuboTV and FOX”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
fuboTV	$1.64 billion	0.74	-$172.25 million	$0.20	17.70
FOX	$13.98 billion	1.67	$1.50 billion	$4.02	12.92

FOX has higher revenue and earnings than fuboTV. FOX is trading at a lower price-to-earnings ratio than fuboTV, indicating that it is currently the more affordable of the two stocks.

Summary

FOX beats fuboTV on 8 of the 15 factors compared between the two stocks.

About fuboTV

fuboTV, Inc. engages in providing subscription to sports, news, and entertainment content. It offers its services through streaming devices and on television, mobile phones, tablets, and computers. The company was founded by David Gandler, Alberto Horihuela Suarez, and Sung Ho Choi on February 20, 2009 and is headquartered in New York, NY.

About FOX

Fox Corporation operates as a news, sports, and entertainment company in the United States (U.S.). The company operates through four segments: Cable Network Programming, Television, Credible, and The FOX Studio Lot. The Cable Network Programming segment produces and licenses news and sports content for distribution through traditional cable television systems, direct broadcast satellite operators and telecommunication companies, virtual multi-channel video programming distributors, and other digital platforms primarily in the U.S. Television segment produces, acquires, markets, and distributes programming through the FOX broadcast network, advertising supported video-on-demand service Tubi, and operates power broadcast television stations including duopolies and other digital platform; and produces content for third parties. The Credible segment engages in the consumer finance marketplace. The FOX Studio Lot segment provides television and film production services along with office space, studio operation services and includes all operations of the facility. The company was incorporated in 2018 and is headquartered in New York, New York.