NIKE (NKE) – Analysts’ Weekly Ratings Updates

Several brokerages have updated their recommendations and price targets on shares of NIKE (NYSE: NKE) in the last few weeks:

• 10/22/2026 – NIKE had its “neutral” rating reaffirmed by UBS Group.
• 10/22/2026 – NIKE had its “underperform” rating reaffirmed by BMO Capital Markets.
• 10/22/2026 – NIKE had its “overweight” rating reaffirmed by Barclays. They now have a $45.00 price target on the stock, up from $37.00.
• 10/22/2026 – NIKE had its “buy” rating reaffirmed by Guggenheim. They now have a $50.00 price target on the stock.
• 10/22/2026 – NIKE had its “buy” rating reaffirmed by BTIG Research. They now have a $50.00 price target on the stock.
• 10/21/2026 – NIKE is now covered by Wolfe Research. They set an “underperform” rating and a $28.00 price target on the stock.
• 10/21/2026 – NIKE is now covered by Wolfe Research. They set an “underperform” rating and a $28.00 price target on the stock.
• 10/9/2026 – NIKE had its “hold” rating reaffirmed by Deutsche Bank Aktiengesellschaft. They now have a $33.00 price target on the stock.
• 10/6/2026 – NIKE was downgraded by Weiss Ratings from “sell (d+)” to “sell (d)”.
• 10/6/2026 – NIKE was given a new $27.50 price target by Berenberg Bank. They now have a “sell” rating on the stock.
• 10/6/2026 – NIKE was downgraded by Berenberg Bank from “hold” to “strong sell”.
• 10/5/2026 – NIKE was given a new $37.00 price target by Barclays. They now have an “overweight” rating on the stock.
• 10/3/2026 – NIKE was downgraded by Wall Street Zen from “hold” to “sell”.
• 10/2/2026 – NIKE had its “neutral” rating reaffirmed by UBS Group. They now have a $34.00 price target on the stock, down from $42.00.
• 10/2/2026 – NIKE had its “sector weight” rating reaffirmed by KeyCorp.
• 10/2/2026 – NIKE was given a new $27.00 price target by Morgan Stanley. They now have an “underweight” rating on the stock.
• 10/2/2026 – NIKE had its “outperform” rating reaffirmed by Sanford C. Bernstein. They now have a $45.00 price target on the stock.
• 10/2/2026 – NIKE was given a new $28.00 price target by Piper Sandler. They now have a “neutral” rating on the stock.
• 10/2/2026 – NIKE had its “buy” rating reaffirmed by Guggenheim. They now have a $50.00 price target on the stock, down from $60.00.
• 10/2/2026 – NIKE was given a new $19.00 price target by BNP Paribas Exane. They now have an “underperform” rating on the stock.
• 10/2/2026 – NIKE was given a new $30.00 price target by Wells Fargo & Company. They now have an “equal weight” rating on the stock.
• 10/2/2026 – NIKE had its “reduce” rating reaffirmed by Wells Fargo & Company.
• 10/2/2026 – NIKE was given a new $35.00 price target by Telsey Advisory Group. They now have a “market perform” rating on the stock.
• 10/2/2026 – NIKE had its “underperform” rating reaffirmed by BMO Capital Markets. They now have a $25.00 price target on the stock.
• 10/2/2026 – NIKE was given a new $29.00 price target by Truist Financial. They now have a “hold” rating on the stock.
• 10/2/2026 – NIKE had its “neutral” rating reaffirmed by The Goldman Sachs Group. They now have a $30.00 price target on the stock, down from $38.00.
• 10/2/2026 – NIKE had its “underperform” rating reaffirmed by Bank of America. They now have a $24.00 price target on the stock, down from $30.00.
• 10/2/2026 – NIKE was given a new $60.00 price target by Jefferies Financial Group.
• 10/2/2026 – NIKE was downgraded by DZ Bank from “strong-buy” to “strong sell”.
• 10/2/2026 – NIKE was downgraded by Williams Trading from “strong-buy” to “hold”.
• 10/2/2026 – NIKE was upgraded by Freedom Broker from “hold” to “buy”. They now have a $51.00 price target on the stock, down from $54.00.
• 10/2/2026 – NIKE had its price target lowered by Citigroup from $39.00 to $32.00. They now have a “neutral” rating on the stock.
• 10/2/2026 – NIKE had its price target lowered by JPMorgan Chase & Co. from $40.00 to $33.00. They now have an “underweight” rating on the stock.
• 10/2/2026 – NIKE had its “hold” rating reaffirmed by Needham & Company LLC.
• 10/2/2026 – NIKE had its price target lowered by BTIG Research from $55.00 to $50.00. They now have a “buy” rating on the stock.
• 10/2/2026 – NIKE had its price target lowered by Stifel Nicolaus from $40.00 to $36.00. They now have a “hold” rating on the stock.
• 10/2/2026 – NIKE had its price target lowered by Robert W. Baird from $44.00 to $36.00. They now have a “neutral” rating on the stock.
• 10/1/2026 – NIKE was downgraded by Zacks Research from “hold” to “strong sell”.
• 9/29/2026 – NIKE had its “market perform” rating reaffirmed by Raymond James Financial.
• 9/29/2026 – NIKE had its price target lowered by Royal Bank Of Canada from $45.00 to $40.00. They now have a “sector perform” rating on the stock.
• 9/28/2026 – NIKE had its “neutral” rating reaffirmed by Piper Sandler. They now have a $38.00 price target on the stock, down from $45.00.
• 9/28/2026 – NIKE had its “buy” rating reaffirmed by Jefferies Financial Group.
• 9/28/2026 – NIKE had its price target lowered by Evercore from $46.00 to $28.00.
• 9/28/2026 – NIKE had its price target lowered by HSBC from $48.00 to $40.00. They now have a “hold” rating on the stock.
• 9/28/2026 – NIKE had its price target lowered by Deutsche Bank Aktiengesellschaft from $45.00 to $37.00. They now have a “hold” rating on the stock.
• 9/25/2026 – NIKE had its price target lowered by The Goldman Sachs Group from $42.00 to $38.00. They now have a “neutral” rating on the stock.
• 9/25/2026 – NIKE was downgraded by Bank of America from “neutral” to “underperform”. They now have a $30.00 price target on the stock, down from $47.00.
• 9/23/2026 – NIKE was given a new $52.00 price target by Oppenheimer. They now have an “outperform” rating on the stock.
• 9/23/2026 – NIKE had its “overweight” rating reaffirmed by Barclays. They now have a $48.00 price target on the stock, down from $52.00.
• 9/23/2026 – NIKE had its “buy” rating reaffirmed by BTIG Research. They now have a $55.00 price target on the stock.
• 9/22/2026 – NIKE had its “neutral” rating reaffirmed by Royal Bank Of Canada.
• 9/22/2026 – NIKE was upgraded by Benchmark to “hold”.
• 9/21/2026 – NIKE was given a new $40.00 price target by Stifel Nicolaus. They now have a “hold” rating on the stock.
• 9/17/2026 – NIKE was given a new $42.00 price target by UBS Group. They now have a “neutral” rating on the stock.
• 9/15/2026 – NIKE was given a new $44.00 price target by Telsey Advisory Group. They now have a “market perform” rating on the stock.
• 9/14/2026 – NIKE was given a new $44.00 price target by Robert W. Baird. They now have a “neutral” rating on the stock.
• 9/14/2026 – NIKE was downgraded by Citigroup from “neutral” to “negative”.
• 9/14/2026 – NIKE was downgraded by Robert W. Baird from “outperform” to “hold”. They now have a $44.00 price target on the stock, down from $70.00.
• 9/14/2026 – NIKE had its price target lowered by Citigroup from $45.00 to $39.00. They now have a “neutral” rating on the stock.
• 9/10/2026 – NIKE was given a new $31.00 price target by Morgan Stanley. They now have an “underweight” rating on the stock.
• 9/9/2026 – NIKE had its “neutral” rating reaffirmed by UBS Group.
• 9/8/2026 – NIKE is now covered by BMO Capital Markets. They set an “underperform” rating and a $30.00 price target on the stock.
• 9/8/2026 – NIKE was upgraded by BMO Capital Markets to “strong sell”.

NIKE Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Thursday, October 1st. Investors of record on Tuesday, September 1st were issued a dividend of $0.41 per share. The ex-dividend date of this dividend was Tuesday, September 1st. This represents a $1.64 annualized dividend and a dividend yield of 4.2%. NIKE’s dividend payout ratio (DPR) is currently 78.85%.

Insider Buying and Selling at NIKE

In other NIKE news, CFO Matthew Friend sold 2,463 shares of the business’s stock in a transaction on Wednesday, August 5th. The shares were sold at an average price of $41.60, for a total value of $102,460.80. Following the completion of the sale, the chief financial officer directly owned 82,165 shares of the company’s stock, valued at $3,418,064. The trade was a 2.91% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, COO Venkatesh Alagirisamy sold 3,671 shares of the company’s stock in a transaction dated Wednesday, September 9th. The shares were sold at an average price of $37.59, for a total transaction of $137,992.89. Following the sale, the chief operating officer owned 104,862 shares of the company’s stock, valued at approximately $3,941,762.58. The trade was a 3.38% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 14,974 shares of company stock worth $600,126 in the last quarter. 1.10% of the stock is currently owned by company insiders.

NIKE, Inc is a global athletic footwear, apparel, equipment and accessories company headquartered near Beaverton, Oregon. The company designs, develops, markets and sells products under the Nike, Jordan and Converse brands, serving athletes and consumers across a broad range of sports and lifestyle categories.

NIKE’s product portfolio includes athletic and casual footwear, performance and lifestyle apparel, sports equipment, accessories and digital fitness-related offerings. The company distributes its products through company-owned retail stores, digital platforms and wholesale partners, while also operating direct-to-consumer and membership programs.

The company traces its origins to 1964, when Phil Knight and Bill Bowerman founded Blue Ribbon Sports.