7,174 ServiceNow, Inc. $NOW Shares Sold by Heritage Investors Management Corp

Heritage Investors Management Corp decreased its holdings in shares of ServiceNow, Inc. (NYSE:NOW) by 3.3% during the 3rd quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 212,986 shares of the information technology services provider’s stock after selling 7,174 shares during the quarter. Heritage Investors Management Corp’s holdings in ServiceNow were worth $28,542,000 at the end of the most recent quarter.

Other large investors have also recently bought and sold shares of the company. A. D. Beadell Investment Counsel Inc. raised its position in shares of ServiceNow by 2.9% during the 2nd quarter. A. D. Beadell Investment Counsel Inc. now owns 2,818 shares of the information technology services provider’s stock worth $279,000 after purchasing an additional 80 shares during the period. DUTCH ASSET Corp lifted its holdings in shares of ServiceNow by 0.5% in the 3rd quarter. DUTCH ASSET Corp now owns 16,331 shares of the information technology services provider’s stock worth $2,189,000 after purchasing an additional 82 shares during the last quarter. Atwood & Palmer Inc. boosted its position in ServiceNow by 20.0% during the 2nd quarter. Atwood & Palmer Inc. now owns 600 shares of the information technology services provider’s stock valued at $60,000 after purchasing an additional 100 shares during the period. Diligent Investors LLC boosted its position in ServiceNow by 4.1% during the 3rd quarter. Diligent Investors LLC now owns 2,560 shares of the information technology services provider’s stock valued at $343,000 after purchasing an additional 100 shares during the period. Finally, Signature Wealth Management Partners LLC grew its stake in ServiceNow by 3.3% during the 3rd quarter. Signature Wealth Management Partners LLC now owns 3,281 shares of the information technology services provider’s stock worth $440,000 after buying an additional 106 shares during the last quarter. Institutional investors own 87.18% of the company’s stock.

Analyst Ratings Changes

Several equities research analysts have weighed in on NOW shares. Needham & Company LLC increased their target price on ServiceNow from $115.00 to $155.00 and gave the stock a “buy” rating in a research report on Friday, September 11th. TD Cowen cut their target price on ServiceNow from $165.00 to $160.00 and set a “buy” rating on the stock in a research note on Thursday. Argus boosted their price target on shares of ServiceNow from $134.00 to $170.00 and gave the company a “buy” rating in a report on Wednesday, October 7th. Barclays set a $152.00 price objective on shares of ServiceNow and gave the stock an “overweight” rating in a report on Thursday. Finally, Canaccord Genuity Group set a $145.00 price objective on shares of ServiceNow in a research report on Thursday. One investment analyst has rated the stock with a Strong Buy rating, thirty-six have given a Buy rating, three have given a Hold rating and three have assigned a Sell rating to the company. According to MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and an average target price of $154.50.

ServiceNow Price Performance

NOW opened at $105.12 on Monday. ServiceNow, Inc. has a 12 month low of $81.24 and a 12 month high of $189.53. The company has a debt-to-equity ratio of 0.42, a current ratio of 0.72 and a quick ratio of 0.72. The stock has a market cap of $109.11 billion, a P/E ratio of 75.63, a P/E/G ratio of 2.00 and a beta of 1.00. The stock’s 50 day moving average price is $138.71 and its 200 day moving average price is $115.45.

ServiceNow (NYSE:NOW) last announced its earnings results on Wednesday, October 28th. The information technology services provider reported $1.00 earnings per share for the quarter, missing the consensus estimate of $1.02 by ($0.02). ServiceNow had a net margin of 9.36% and a return on equity of 15.17%. The business had revenue of $4.11 billion for the quarter, compared to the consensus estimate of $4.09 billion. During the same period in the previous year, the firm earned $4.82 EPS. The firm’s revenue was up 20.5% on a year-over-year basis. As a group, research analysts predict that ServiceNow, Inc. will post 2.14 earnings per share for the current year.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow reported 20.5% year-over-year revenue growth, supported by subscription demand, and raised its 2026 artificial-intelligence contract target to $1.7 billion. Management and bullish analysts argue that AI adoption could accelerate growth in 2027. ServiceNow: 3 Key Takeaways for Long-Term Investors
• Positive Sentiment: Several analysts continue to rate NOW Buy or Overweight despite reducing their price targets. JPMorgan, Piper Sandler, Wells Fargo and Oppenheimer still see substantial long-term upside, suggesting the sell-off may have been excessive. ServiceNow stock is on track for its largest drop on record
• Positive Sentiment: A new partnership with BDO Canada will help organizations govern AI and automate operations using ServiceNow’s platform, providing potential support for future enterprise demand. BDO Canada partners with ServiceNow
• Neutral Sentiment: ServiceNow’s CEO has defended the company’s valuation and long-term opportunity, while a reported $3 million insider stock purchase may signal management confidence. However, such commentary has not offset investor concerns about guidance. ServiceNow CEO makes striking unicorn claim
• Negative Sentiment: The primary catalyst for the sell-off was management’s forecast for slower fourth-quarter current remaining performance obligation growth—about 18.5%, below the approximately 21.5% revenue-growth outlook. Because cRPO represents contracted future revenue, investors viewed the gap as a warning that demand may be weakening. ServiceNow Guides to Slower Backlog Growth
• Negative Sentiment: Third-quarter adjusted earnings of $1.00 per share fell short of the $1.02 consensus estimate. The miss, combined with concerns that AI could disrupt traditional software pricing and demand, overshadowed the revenue beat and higher AI target. ServiceNow shares plunge after earnings
• Negative Sentiment: Investors are also monitoring ServiceNow’s roughly $7.5 billion debt load and rising interest costs, while a shareholder investigation into potential securities-law violations adds reputational and legal uncertainty. ServiceNow’s Debt and Interest Costs Jump

Insider Transactions at ServiceNow

In other news, insider Jacqueline Canney sold 7,847 shares of the firm’s stock in a transaction on Friday, August 28th. The stock was sold at an average price of $138.00, for a total transaction of $1,082,886.00. Following the transaction, the insider directly owned 30,042 shares of the company’s stock, valued at approximately $4,145,796. This trade represents a 20.71% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Paul Fipps sold 2,034 shares of the firm’s stock in a transaction on Monday, August 31st. The shares were sold at an average price of $147.87, for a total value of $300,767.58. Following the transaction, the insider directly owned 18,305 shares in the company, valued at $2,706,760.35. This trade represents a 10.00% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last quarter, insiders sold 14,081 shares of company stock valued at $1,937,904. 0.34% of the stock is currently owned by corporate insiders.

ServiceNow Company Profile

ServiceNow, Inc provides cloud-based software designed to help organizations digitize, automate and manage enterprise workflows. Its Now Platform connects people, processes and systems across departments, enabling customers to manage work through a centralized technology environment.

The company’s products and services address a range of business needs, including information technology service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance, and application development.