SoFi Technologies (NASDAQ:SOFI) Shares Down 1% on Insider Selling

SoFi Technologies, Inc. (NASDAQ:SOFI)’s share price traded down 1% during mid-day trading on Friday after an insider sold shares in the company. The company traded as low as $14.24 and last traded at $14.62. 38,749,659 shares traded hands during trading, a decline of 39% from the average daily volume of 63,473,805 shares. The stock had previously closed at $14.77.

Specifically, EVP Kelli Keough sold 10,203 shares of the business’s stock in a transaction that occurred on Tuesday, October 20th. The stock was sold at an average price of $14.72, for a total transaction of $150,188.16. Following the completion of the sale, the executive vice president directly owned 397,870 shares in the company, valued at approximately $5,856,646.40. The trade was a 2.50% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Wall Street Analyst Weigh In

Several analysts recently commented on SOFI shares. Weiss Ratings upgraded SoFi Technologies from a “hold (c-)” rating to a “hold (c)” rating in a research report on Wednesday. Mizuho reduced their target price on shares of SoFi Technologies from $29.00 to $22.00 and set an “outperform” rating for the company in a research report on Friday, July 31st. Stonex Financia raised shares of SoFi Technologies to a “strong-buy” rating in a research note on Monday, October 12th. Benchmark upgraded shares of SoFi Technologies to a “strong-buy” rating in a research report on Monday, October 12th. Finally, Needham & Company LLC lowered their price target on shares of SoFi Technologies from $25.00 to $24.00 and set a “buy” rating on the stock in a research report on Thursday, July 30th. Two research analysts have rated the stock with a Strong Buy rating, nine have given a Buy rating, eleven have assigned a Hold rating and three have given a Sell rating to the company. According to MarketBeat, the company has an average rating of “Hold” and an average price target of $22.05.

Trending Headlines about SoFi Technologies

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: Tokenized deposit launch: SoFi introduced SoFi Earn, or SOFIE, a bank-issued tokenized deposit paying 4.40% APY. Each token represents cash held in FDIC-insured accounts at SoFi Bank and can reportedly be converted into SoFiUSD for crypto purchases or on-chain transfers. The product could attract idle crypto-related cash, increase deposits, and strengthen customer engagement while differentiating SoFi from conventional stablecoins. Reuters article
• Positive Sentiment: Insurance cross-selling opportunity: SoFi partnered with Prudential Financial to offer term life insurance quotes, applications, and purchases within its app. Access to more than 15 million members could diversify revenue and increase the value of SoFi’s financial-services ecosystem. Prudential partnership article
• Neutral Sentiment: Upcoming earnings catalyst: Investors are awaiting SoFi’s third-quarter results, with coverage focusing on revenue, profitability, deposits, and adoption of newer blockchain products. The report could determine whether the company’s strong prior growth—latest quarterly revenue rose 42.5% year over year—continues. Zacks earnings preview
• Negative Sentiment: Insider selling and technical pressure: EVP Kelli Keough sold 10,203 shares worth approximately $150,188 under a pre-arranged Rule 10b5-1 trading plan, reducing her holdings by 2.5%. Although the sale is relatively small and scheduled in advance, it adds to investor caution as SOFI trades near its 52-week low and below its 50-day and 200-day moving averages. Insider trading article

SoFi Technologies Stock Performance

The firm has a 50-day moving average price of $16.81 and a 200 day moving average price of $17.09. The firm has a market capitalization of $18.88 billion, a PE ratio of 30.46, a price-to-earnings-growth ratio of 0.86 and a beta of 2.33. The company has a quick ratio of 0.10, a current ratio of 0.74 and a debt-to-equity ratio of 0.30.

SoFi Technologies (NASDAQ:SOFI) last issued its quarterly earnings data on Wednesday, July 29th. The company reported $0.12 earnings per share for the quarter, beating analysts’ consensus estimates of $0.11 by $0.01. SoFi Technologies had a return on equity of 6.22% and a net margin of 14.78%. The business had revenue of $1.21 billion during the quarter, compared to analysts’ expectations of $1.11 billion. During the same period in the previous year, the firm posted $0.08 earnings per share. The company’s revenue was up 42.5% on a year-over-year basis. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. Research analysts expect that SoFi Technologies, Inc. will post 0.60 earnings per share for the current year.

Institutional Inflows and Outflows

A number of institutional investors have recently made changes to their positions in SOFI. Cornerstone Planning Group LLC increased its position in shares of SoFi Technologies by 232.1% during the first quarter. Cornerstone Planning Group LLC now owns 2,099 shares of the company’s stock worth $34,000 after acquiring an additional 1,467 shares during the period. Compass Financial Management LLC purchased a new stake in shares of SoFi Technologies during the second quarter worth approximately $34,000. MassMutual Private Wealth & Trust FSB increased its stake in shares of SoFi Technologies by 44.2% during the third quarter. MassMutual Private Wealth & Trust FSB now owns 2,248 shares of the company’s stock worth $35,000 after buying an additional 689 shares during the period. SHP Wealth Management acquired a new position in SoFi Technologies during the 4th quarter worth approximately $36,000. Finally, Markowski Investments acquired a new position in SoFi Technologies during the 2nd quarter worth approximately $38,000. Institutional investors and hedge funds own 38.43% of the company’s stock.

About SoFi Technologies

SoFi Technologies, Inc is a digital financial services company that provides lending, banking, investing and other personal finance products through its online platform and mobile app. The company serves consumers primarily in the United States and aims to provide a centralized alternative to traditional financial institutions.

SoFi’s offerings include personal loans, student loan refinancing, home loans, checking and savings accounts, credit cards, investment products and financial education resources.