Viking (NYSE:VIK) vs. Sportradar Group (NASDAQ:SRAD) Head-To-Head Comparison

Viking (NYSE:VIK) and Sportradar Group (NASDAQ:SRAD) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, risk, analyst recommendations, profitability, valuation and dividends.

Earnings and Valuation

This table compares Viking and Sportradar Group”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Viking	$6.50 billion	5.98	$1.15 billion	$3.01	29.00
Sportradar Group	$1.46 billion	2.46	$113.50 million	$0.06	199.83

Viking has higher revenue and earnings than Sportradar Group. Viking is trading at a lower price-to-earnings ratio than Sportradar Group, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Viking and Sportradar Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Viking	19.33%	117.98%	10.80%
Sportradar Group	1.23%	1.89%	0.65%

Volatility & Risk

Viking has a beta of 1.47, meaning that its share price is 47% more volatile than the S&P 500. Comparatively, Sportradar Group has a beta of 1.59, meaning that its share price is 59% more volatile than the S&P 500.

Insider and Institutional Ownership

98.8% of Viking shares are owned by institutional investors. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Analyst Recommendations

This is a summary of recent recommendations and price targets for Viking and Sportradar Group, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Viking	1	3	15	1	2.80
Sportradar Group	0	9	9	2	2.65

Viking currently has a consensus price target of $106.56, suggesting a potential upside of 22.09%. Sportradar Group has a consensus price target of $18.34, suggesting a potential upside of 52.99%. Given Sportradar Group’s higher possible upside, analysts plainly believe Sportradar Group is more favorable than Viking.

Summary

Viking beats Sportradar Group on 10 of the 14 factors compared between the two stocks.

About Viking

Viking Holdings Ltd engages in the passenger shipping and other forms of passenger transport in North America, the United Kingdom, and internationally. It operates through River and Ocean segments. The company also operates as a tour entrepreneur for passengers and related activities in tourism. As of December 31, 2023, it operated a fleet of 92 ships, including 81 river vessels comprising 58 Longships, 10 smaller classes based on the Longship design, 11 other river vessels, and 1 river vessel charter and the Viking Mississippi; 9 ocean ships; and 2 expedition ships. The company was founded in 1997 and is based in Pembroke, Bermuda.

About Sportradar Group

Sportradar Group AG, together with its subsidiaries, provides sports data services for the sports betting and media industries in the United Kingdom, the United States, Malta, Switzerland, and internationally. Its sports data services to the bookmaking under the Betradar brand name, and to the international media industry under the Sportradar Media Services brand name. The company offers mission-critical software, data, and content to sports leagues and federations, betting operators, and media companies. It also provides sports entertainment, gaming, and sports solutions, as well as live streaming solution for online, mobile, and retail sports betting. In addition, its software solutions address the entire sports betting value chain from traffic generation and advertising technology to the collection, processing, and extrapolation of data and odds, as well as to visualization solutions, risk management, and platform services. Sportradar Group AG was founded in 2001 and is headquartered in Sankt Gallen, Switzerland.