Weekly Research Analysts’ Ratings Changes for Bread Financial (BFH)

A number of firms have modified their ratings and price targets on shares of Bread Financial (NYSE: BFH) recently:

• 10/10/2026 – Bread Financial was downgraded by Wall Street Zen from “buy” to “hold”.
• 10/7/2026 – Bread Financial had its “buy” rating reaffirmed by Seaport Research Partners. They now have a $121.00 price target on the stock.
• 10/6/2026 – Bread Financial was downgraded by Zacks Research from “strong-buy” to “hold”.
• 10/6/2026 – Bread Financial had its price target lowered by TD Cowen from $114.00 to $111.00. They now have a “hold” rating on the stock.
• 10/5/2026 – Bread Financial had its price target raised by Barclays PLC from $109.00 to $110.00. They now have an “equal weight” rating on the stock.
• 10/1/2026 – Bread Financial was given a new $118.00 price target by Evercore Inc.
• 9/27/2026 – Bread Financial was upgraded by Wall Street Zen from “hold” to “buy”.
• 9/19/2026 – Bread Financial was downgraded by Wall Street Zen from “buy” to “hold”.
• 9/11/2026 – Bread Financial is now covered by Wells Fargo & Company. They set an “equal weight” rating and a $115.00 price target on the stock.
• 9/11/2026 – Bread Financial is now covered by Wells Fargo & Company. They set an “equal weight” rating and a $115.00 price target on the stock.
• 9/11/2026 – Bread Financial is now covered by Wells Fargo & Company. They set an “equal weight” rating and a $115.00 price target on the stock.
• 8/31/2026 – Bread Financial was upgraded by Zacks Research from “hold” to “strong-buy”.
• 8/25/2026 – Bread Financial was upgraded by Wolfe Research from “peer perform” to “outperform”. They now have a $130.00 price target on the stock.

Bread Financial Announces Dividend

The business also recently announced a quarterly dividend, which was paid on Tuesday, September 15th. Shareholders of record on Monday, August 31st were given a $0.23 dividend. The ex-dividend date of this dividend was Monday, August 31st. This represents a $0.92 annualized dividend and a yield of 0.9%. Bread Financial’s dividend payout ratio (DPR) is currently 7.18%.

Insiders Place Their Bets

In other Bread Financial news, Director Praniti Lakhwara sold 2,802 shares of the firm’s stock in a transaction on Tuesday, July 28th. The stock was sold at an average price of $106.12, for a total value of $297,348.24. Following the sale, the director directly owned 4,458 shares in the company, valued at approximately $473,082.96. This trade represents a 38.60% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which can be accessed through this link. 1.30% of the stock is owned by corporate insiders.

Bread Financial Holdings, Inc (NYSE: BFH) is a financial services company that provides payment, lending and savings solutions to consumers and businesses. Its offerings include private-label and co-branded credit cards, installment lending, buy now, pay later services and deposit products.

The company operates through its Bread platform, which supports merchants with financing options, payment processing and customer loyalty solutions. Its consumer products have included Bread Cashback credit cards, Bread Pay installment payment services and Bread Savings deposit accounts.

Bread Financial primarily serves consumers and merchants in the United States, with solutions designed for retail, travel, home improvement and other industries.